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    Customer Loyalty: Repeat Purchases

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    Faruk Chowdhury
    Customer loyalty is a positive relationship between a customer and business that drives repeat purchases. It results from customer satisfaction with positive experiences and the overall value received from a company. There are four types of customer loyalty: hardcore loyal always purchase the same brand; split loyal are loyal to two or three brands; shifting loyal change brands when unsatisfied; and switchers have no brand loyalty and purchase based on price.

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    Customer Loyalty: Repeat Purchases

    Uploaded by

    Faruk Chowdhury
    46 views7 pages
    Customer loyalty is a positive relationship between a customer and business that drives repeat purchases. It results from customer satisfaction with positive experiences and the overall value received from a company. There are four types of customer loyalty: hardcore loyal always purchase the same brand; split loyal are loyal to two or three brands; shifting loyal change brands when unsatisfied; and switchers have no brand loyalty and purchase based on price.

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    For BBA-LLB students.

    Original Title

    Customer Loyalty

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    Customer loyalty is a positive relationship between a customer and business that drives repeat purchases. It results from customer satisfaction with positive experiences and the overall value received from a company. There are four types of customer loyalty: hardcore loyal always purchase the same brand; split loyal are loyal to two or three brands; shifting loyal change brands when unsatisfied; and switchers have no brand loyalty and purchase based on price.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    46 views7 pages

    Customer Loyalty: Repeat Purchases

    Uploaded by

    Faruk Chowdhury
    Customer loyalty is a positive relationship between a customer and business that drives repeat purchases. It results from customer satisfaction with positive experiences and the overall value received from a company. There are four types of customer loyalty: hardcore loyal always purchase the same brand; split loyal are loyal to two or three brands; shifting loyal change brands when unsatisfied; and switchers have no brand loyalty and purchase based on price.

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    Customer Loyalty

    • Customer loyalty is a positive relationship between a


    customer and a business. It’s what drives repeat
    purchases and prompts existing customers to choose
    the same company over a competitor offering similar
    benefits.
    • Customer loyalty is a measure of a customer’s likeliness
    to do repeat business with a company or brand. It is the
    result of customer satisfaction, positive experiences, and
    the overall value of the goods or services a customer
    receives from a business.
    • https://www.qualtrics.com/au/experience-management/customer/customer-loyalty/
    • https://sendpulse.com/support/glossary/customer-loyalty
    Loyalty Status

    Hard core Loyal


    Split Loyal
    Shifting Loyal
    Switchers
    Hardcore Loyal:
    • These are those buyers who buy only one brand all the
    time. Customers show their strong desire and use the
    same brand always. Since they feel comfortable and
    sense pride by using the product, people become
    hardcore loyal towards the product.
    • For example, there are large numbers of customers who
    only prefer to wear and buy Nike shoes not the other
    brand shoes available in the market. Apple, John
    Players etc.
    http://mngtnote.blogspot.com/2015/09/identify-four-market-segment-groups.html
    Split Loyal
    • These are those customers who are loyal to two or three
    brands. After making the comparison from among two
    or three brands, the consumers decide to purchase the
    product.
    • Split loyal are those customers who use more than one
    brand. Their loyalty is divided into two or three brands.

    http://mngtnote.blogspot.com/2015/09/identify-four-market-segment-groups.html
    Shifting Loyal

    • These are those customers who shift from one brand


    to other. The consumers shift their loyalty from one
    brand to another when they are not satisfied with their
    previous product or due to various other reasons.
    • These Consumers shift their loyalty from one brand
    to anoth

    For example, if the consumer in the past used Nike


    shoes but due to some reason if he starts using
    Reebok shoes, then this is the case of shifting loyal.er
    Switchers

    • hey are those who show no loyalty to any brands. The


    consumer doesn't care about any of the brands, they
    just buy any products available in the market if found
    at a reasonable price. For example, if a consumer
    likes to buy shoes, he just buys any shoes available in
    the market, with no concerns for brand image.
    • These custmers are not brand specific,They may buy
    any product of any brand.
    • Thank you All

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