SOCIO Fixxs
SOCIO Fixxs
SOCIO Fixxs
GROUP 10
Stubbs (1983:1)
What is Pragmatics?
Politeness, entails taking account of social factors, such as how well you know
somebody, what their social role or relative status is in relation to yours, and the kind of
social context in which you are interacting. Robin Lakoff, an American pragmatics
researcher who has been called ‘the mother of modern politeness theory’ introduced
three rules of politeness :
1. Don’t impose
e.g. use modals and hedges: I wonder if I might just open the window a little
2. Give options
e.g. use interrogatives including tag questions: do you mind if I open the window? it
would be nice to have the window open a little wouldn’t it?
Be friendly
e.g. use informal expressions, endearments: e.g. Be a honey and open the window
darling
Conversational implicatures
• e.g.
A : Are you going to John’s party?
B : I have heard Mary is going.
• Conventional Implicatures
not based on the cooperative principle or maxim.
not depend on special contexts
It is associated with specific words
e.g.
• “Mary is crying but she is glad”.
• The sentence “A but B” will be based on the relationship between A and B
and an implicature between the information in A and B. “Mary is crying is
contrast to “she is glad”
.
• Genre or type of event: e.g. phone call, conversation, business meeting, lesson, interview, blog
• Topic or what people are talking about: e.g. holidays, sport, sociolinguistics, politics
• Purpose or function: the reasons for the talk: e.g. to plan an event, to catch up socially, to teach something, to persuade
someone to help you
• Setting : where the talk takes place: e.g. at home, in classroom, in an office
• Key or emotional tone: e.g. serious, jocular, sarcastic
• Participants : characteristics of those present and their relationship: sex, age, social status, role and role relationship: e.g.
mother–daughter, teacher–pupil, TV interviewer, interviewee and audience
• Message form , code and/or channel: e.g. telephone, letter, email, language and language variety, non-verbal
• Message content or specific details of what the communication is about: e.g. organizing a time for a football match,
describing how a tap works
• Act sequence or ordering of speech acts: e.g. greetings, meeting turn-taking rules, ending a telephone conversation
• Rules for interaction or prescribed orders of speaking: e.g. who must speak first, who must respond to the celebrant at a
wedding, who closes a business meeting
• Norms for interpretation of what is going on: : e.g. that how are you does not require a detailed response in most Western
English speaking societies, that it is polite to refuse the first offer of more food in some cultures.
Ethnography of Speaking
- Speech Styles
Miscommunication
When people from different language or even different dialect backgrounds interact, clashes between
discourse norms are possible, with a risk of miscommunication. Using an interactional
sociolinguistics approach, we can look for clues to help interpret what speakers intended to
communicate in the specific context of their talk.
Conversation Analysis (CA)
Conversational feedback
. Power may also be enacted in more subtle ways in interactions which are apparently
very urbane and democratic. Setting the agenda of a discussion, for instance, is one way of
exercising influence in even a very democratic interaction. The person who decides what
will be discussed and what will be excluded is subtly exercising control over the topics of
talk which will be considered relevant. In a formal meeting, this may take the form of a
written agenda whose contents are determined by the meeting chair in advance. When there
is no written agenda, the meeting chair usually exercises power by determining what topics
will be discussed and who may contribute.
CDA researchers aim to expose the hidden messages and especially the taken-for-
granted assumptions that underlie much of our everyday discourse. Because advertisers
make use of discourse to influence our behavior – typically to persuade us to buy their
product – adverts are one of the most obvious targets of CDA. Adverts appeal to their
audience’s emotions, their desires and fears, and to their often unexamined attitudes and
beliefs.