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    Farm-Xpress: Get Fresh Eat Fresh Cook Fresh

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    lakshita1234
    Farm-Xpress aims to provide fresh fruits, vegetables, and prepared foods like sauces and juices to working professionals in Mansarovar, Jaipur. It will hire and train unemployed females to prepare chopped vegetables and fruits for delivery within the area. The business plans to break even within one year as it has fixed costs of Rs. 250,000 and expects a net profit of Rs. 416,100 in the first year of operations.

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    Farm-Xpress: Get Fresh Eat Fresh Cook Fresh

    Uploaded by

    lakshita1234
    42 views23 pages
    Farm-Xpress aims to provide fresh fruits, vegetables, and prepared foods like sauces and juices to working professionals in Mansarovar, Jaipur. It will hire and train unemployed females to prepare chopped vegetables and fruits for delivery within the area. The business plans to break even within one year as it has fixed costs of Rs. 250,000 and expects a net profit of Rs. 416,100 in the first year of operations.

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    FARM-XPRESS

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    Farm-Xpress aims to provide fresh fruits, vegetables, and prepared foods like sauces and juices to working professionals in Mansarovar, Jaipur. It will hire and train unemployed females to prepare chopped vegetables and fruits for delivery within the area. The business plans to break even within one year as it has fixed costs of Rs. 250,000 and expects a net profit of Rs. 416,100 in the first year of operations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    42 views23 pages

    Farm-Xpress: Get Fresh Eat Fresh Cook Fresh

    Uploaded by

    lakshita1234
    Farm-Xpress aims to provide fresh fruits, vegetables, and prepared foods like sauces and juices to working professionals in Mansarovar, Jaipur. It will hire and train unemployed females to prepare chopped vegetables and fruits for delivery within the area. The business plans to break even within one year as it has fixed costs of Rs. 250,000 and expects a net profit of Rs. 416,100 in the first year of operations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 23

    FARM-XPRESS

    Get Fresh…Eat Fresh…Cook Fresh


    EXECUTIVE SUMMARY

    • It’s more than a STARTUP because Farm-Xpress creating


    a relationship between the people and health.
    • Farm-Xpress wishes to serve the professional working in
    Mansarovar with the best quality fruits, vegetables &
    spread happiness
    • Farm-Xpress is a food industry with the fastest delivery
    within your area.
    • Farm-Xpress is unique because it is a healthy alternative
    to tinned food.
    UNIQUE SELLING PROPOSITION
    • Fresh Fruits And Vegetables
    • Chopped Vegetables And Fruits
    • Freshly Prepared Sauces And Purees
    (For E.g.: Tomato Puree, Pasta Sauce)
    • Recipes For Novice
    • Reduce, Reuse, Recycle
    PRODUCT OR SERVICE DESCRIPTION
    • Fresh Fruits
    • Fresh Vegetables
    • Chopped Fruits
    • Chopped Vegetables (Steamed, Diced, Julienne, Grated etc.)
    • Sprouts
    • Freshly prepared:
     Purees
     Sauces
     Juices
    • Recipes for novice
    INDUSTRY AND COMPETETION ANALYSIS
    Product Target
    BigCustomers:
    Basket Grofers Falchaat Farm-Xpress
     Working
    Fresh Fruits . .
    Professionals - .
    Fresh
    • .
    Competitors: . - .
    Vegetables
    Chopped - - . .
    Fruits
    Chopped - - - .
    Vegetables
    Sprouts - - - .
    Purees - - - .
    Sauces - - - .
    Juices - - - .
    MARKETING SUB-PLAN
    • Promotion through:
     Banners, Posters, Pamphlets
     Discounts, Social networking sites

    • Target market:
     Working professionals

    • Distribution channel:
     Ola autos, Jugnoo, Other public transport
    Strength: Weakness:
    -Hygiene
    -Easily accessible Perishable items
    -Visible on social media
    -Call to door services
    -Reduce reuse recycle
    -Self-help groups

    SWOT
    Opportunities: Threats:

    Tapping the whole Jaipur Can be easily copied


    in coming years
    OPERATION SUB-PLAN
    • We will hiring a place on rent which is located at Patel
    Marg, Mansarovar, Jaipur
    • Also we will be providing our customers freshly chopped
    raw vegetables and fruits which are prepared by the
    hiring unemployed females from under privileged areas.
    • Special training courses will be provided to the
    unemployed females
    • The timing for taking the orders will be 8:00am and for
    delivery, it will be 12 pm and 4 pm.
    • The transportation system will be provided according to
    the offers given by the companies. (For e.g. Ola)
    MANAGEMENT TEAM
    Members Roles

    Ms. Dolly Jain Designing And


    Management Executive
    Ms. Shristy Taksali Finance And Back-end
    Operations Manager
    Ms. Lakshita Goel Marketing And Operations
    Manager
    Helpers-2
    Peon
    FINANCIAL SUB-PLAN
    • Preliminary
    Particulars Expenses & Start up Assets
    Amount

    Survey Cost 2500

    Telephone 10000

    Posters Cost 2000

    Weight Machine ( 400 * 2) 800

    Electrification & Water Deposits 3000

    Cutting Machines & Tools 3000

    Packaging & Labelling 1000


    SOURCES & USE OF FUNDS
    Sources & Use Of Funds Amount (Rs.)
    Sources:
    Owners Fund 2,00,000
    Borrowed Fund 4,00,000
    Total 6,00,000
    Use Of Funds:
    Capital Equipment(refrigerator ,Tools) 1,50,000
    Preliminary Expenses 38,000
    Advertising & Promotional Expenses 2,000
    Administration Expenses 10,000
    Other Expenses(salary, Transportation) 2,00,000
    Working Capital 2,00,000
    Total 6,00,000
    REVENUE MODEL
    -Supplying Fresh
    Fruits and Working
    Vegetables
    Professional
    -Purees, Juices,
    Sauce, Sprouts is in
    -Recipes Mansarovar
    Sales Estimates
    Particulars Year 1 Year 2 Year 3

    1 month 2,00,000 3,00,000 5,00,000

    Yearly 24,00,000 36,00,000 60,00,000

    Average revenue 25% 30% 40%


    per order (%)

    Sales revenue 6,00,000 10,80,000 24,00,000


    Projected Profit & Loss Account
    Particulars Year 1 Year 2 Year 3
    Income:
    Sales 6,00,000 10,80,000 24,00,000
    Cost of services 10,000 15,000 20,000
    Gross Profit 5,90,000 10,65,000 23,80,000
    Expenses:
    Salaries 60,000 1,00,000 2,00,000
    Rent 36,000 36,000 36,000
    Interest 40,000 40,000 40,000
    Electricity expenses 25,000 25,000 25,000

    Telephone expenses 6,000 6,000 6,000

    CSR expenses 3,900 7,200 19,200


    Misc. expenses 3,000 4,000 5,000
    Net Profit 4,16,100 8,46,800 20,48,800
    STRATEGIC MEASURES : RISK /CHALLENGES :

    • Lean Period • Perishable Items


    • High Transportation Prices • Strikes of Farmers or
    • Surge Pricing Mandis
    CORPORATE SOCIAL RESPONSIBILTY

    • REDUCE ,REUSE ,RECYCLE


    • Contribute 1% of every sale towards CSR
    activities.
    • Employment to Unemployed Females.
    PRICING STRATEGY
    Fruits Pineapple Carrot Orange

    Quantity Price Quantity Price Quantity Price

    Fresh Fruits 250 gm Rs.25 250 gm Rs. 10 250 gm Rs. 20

    Chopped Fruits 250 gm Rs.30 250 gm Rs.15 250 gm Rs.22

    Juices 1 Glass Rs.20 1 Glass Rs.20 1 Glass Rs.25


    Vegetables Tomato Potato Peas

    Quantity Price Quantity Price Quantity Price

    Fresh Vegetables 250 gm Rs.10 250 gm Rs. 8 250 Rs.10


    gm

    Chopped 250 Rs.15 250 Rs.12 250 Rs.15


    Vegetables gm gm gm

     Sauces, purees and sprouts are available according to the


    demand of customer and accordingly prices are charged.
     Delivery charges are applicable after 1km.
    BREAK EVEN POINT
    4,16,100

    2,50,000

    2,50,000
    MILESTONES
    • Our venture has fixed cost of approx Rs.2,50,000
    against a profit of approx Rs.4,16,100 in a year
    which means that Break even will be achieved
    within a year.

    • After achieving fixed cost, we would like to expand


    our business and cover more areas of the city.

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