AUTOMOBILES

November 2020
Table of Contents

Executive Summary……………….……3

Advantage India……………………..…. 4

Market Overview ………..…….

………..6 Recent Trends &

Strategies....…...…..13

Growth Drivers and Opportunities……17

Key Industry Organisations……………22

Useful Information……….……….........24
 EXECUTIVE SUMMARY

 India became the fourth largest auto market in 2019 displacing Germany with about 3.99 million units sold in
the passenger and commercial vehicles categories. India is expected to displace Japan as the third largest
auto market by 2021
4th largest automobile
 It was the seventh largest manufacturer of commercial vehicles in 2019.
market
 Presence of established domestic and international original equipment manufacturers (OEMs).

 Strong market in terms of domestic demand and exports.

 Automobile sector split into four segments, each having few market leaders.

Segmented market  Two wheelers and passenger vehicles dominate the domestic demand.

 Two wheelers accounted for 80.9 per cent of the domestic demand in FY20.

 Automobile exports reached 4.77 million vehicles in FY20, growing at a CAGR of 6.94 per cent between
FY16-FY20.
Growth prospects
 Indian automotive industry (including component manufacturing) is expected to reach Rs 16-18 trillion (US$
251-282 billion) by 2026. Strong policy support from the Government.

Sources: SIAM, OICA, Business Standard

3 Automobiles
 Automobiles

ADVANTAGE INDIA
 ADVANTAGE INDIA

 Rise in middle class income and young  Focus shifting on electric cars to reduce
population may result in strong growth.
emissions.
 Indian automotive industry is targeting to
increase export of vehicles by five times during  Government aims to build India into a R&D
2016-26. hub.
 India could be a leader in shared mobility
by 2030, providing opportunities for electric
and autonomous vehicles.

ADVANTAGE
INDIA
 India has significant cost advantages. Auto  Automotive Mission Plan 2016-26 shows
firms save 10-25 per cent on operations clear vision of the Government.
vis-a-vis Europe and Latin America.
 The Government aims to develop India as
 Cumulative FDI inflow of around US$ a global manufacturing centre.
24.21 billion in automobile sector between
 Reforms like GST to help boost the
April 2000-March 2020.
sector’s growth.
 The Government of India expects
 Incubation centre to be set up for start-ups
automobile sector to attract US$ 8-10 billion
working in electric vehicles (EV) space.
in local and foreign investments by 2023.

Sources: Automotive Mission Plan (2016–2026), Make in India, SIAM, ICRA, Federation of Automobile Dealers Association

5 Automobiles
 Automobiles

MARKET OVERVIEW
 EVOLUTION OF THE SECTOR

 Indian Government & Suzuki

formed Maruti Udyog and
 Automotive Mission Plan 2016-26 launched in
commenced production in 1983
2015
 Component manufacturers
 Bharat Stage (BS) IV emission norms since
entered the market via joint
venture (JV) April 2017 and to adopt BSVI norms from
2020.
 Buyer’s market
 26.36 million vehicles produced in FY20.

Before 2015
1983-1992 1992-2007
1982 Onward
s

 Closed market  Sector de-licensed in 1993

 5 players  Major OEMs started assembly operations in India
 Long waiting periods & outdated models  Imports permitted from April 2001
 Seller’s market  Introduction of value-added tax in 2005

Sources: Tata Motors, Society of Indian Automobile Manufacturers (SIAM)

7 Automobiles
 MARKET OVERVIEW

Automobile Sector

Two wheelers Passenger vehicles Commercial vehicles Three wheelers

Mopeds and electric Light commercial

Passenger cars Passenger carriers
scooters vehicles (LCV)

Medium & heavy

Scooters Utility vehicles Goods carrier
commercial vehicles

Multi-purpose
Motorcycles
vehicles

Source: Annual Report

8 Automobiles
 MARKET OVERVIEW

Number of automobiles produced in India (in millions) Number of automobiles sold in India (in millions)

35.00 30.00
CAGR 2.36% CAGR 1.29%
30.00 25.00 26.27
30.92
29.07 24.97
25.00 26.36
25.33 20.00 21.86
24.02 20.47 21.55
20.00
15.00
15.00
10.00
10.00
5.00
5.00

0.00
0.00
FY16 FY17 FY18 FY19 FY20
FY16 FY17 FY18 FY19 FY20

 The automotive manufacturing industry comprises the production of commercial vehicles, passenger cars, three wheelers and two wheelers.

 Domestic automobile production increased at 2.36 per cent CAGR between FY16-FY20 with 26.36 million vehicles manufactured in the country in
FY20.
 Overall, domestic automobiles sales increased at a CAGR of 1.29 per cent between FY16-FY20 with 21.55 million vehicles being sold in FY20.

Source: Society of Indian Automobile Manufacturers (SIAM), The Economic Times

9 Automobiles
 MARKET OVERVIEW

Segment-wise Domestic Market Share in FY20 (%) Number of automobiles exported (in millions)

5.0
CAGR 6.94%
3% 3% 4.5 4.77
4.63
Two Wheelers 4.0
13% 4.04
3.5
3.64
3.48
Passenger 3.0
Vehicles 2.5
2.0
Commercial
Vehicles 1.5
1.0
81% Three Wheelers 0.5
0.0
FY16 FY17 FY18 FY19 FY20

 Two wheelers and passenger vehicles dominate the domestic Indian auto market. Passenger car sales are dominated by small and mid-sized cars.
Two wheelers and passenger cars accounted for 80.8 per cent and 12.9 per cent market share, respectively, accounting for a combined sale of over
20.1 million vehicles in FY20.
 Overall, automobile export reached 4.77 million vehicles in FY20, implying a CAGR of 6.94 per cent between FY16-FY20. Two wheelers made up
73.9 per cent of the total vehicles exported, followed by passenger vehicles at 14.2 per cent, three wheelers at 10.5 per cent and commercial
vehicles at 1.3 per cent.

Source: Society of Indian Automobile Manufacturers (SIAM)

10 Automobiles
 CLUSTERS AND LEADING COMPANIES

List of companies
 Ashok Mazda  Tata Motors  JCB
Leyland Amtek Auto  Bajaj Auto  Yamaha
North  Force  Eicher  Hero Group  Mahindra Motors 
Honda SIEL  Escorts  Suzuki
Delhi–
 Piaggio  Maruti  ICML Motorcycles
 Swaraj Suzuki
Gurgaon–
 Ashok  Eicher  Volkswagen Benz
Faridabad
Leyland Skoda  Renault-  Tata Hitachi
West
 Bajaj Auto Bharat Nissan 
Volvo Eicher
 FIAT Forge  John Deere
 M&M  Tata Motors  Mercedes

Kolkata–  TataMotors  International

Jamshedpur  Hindustan
Mumbai– East Auto Motors
Pune–Nashik– Forgings
Aurangabad  Simpson &  JMT Co
 Exide

Chennai–  Ashok  Volvo  Bosch  Daimler Leyland

Bengaluru– Hosur  Sundaram  TVS Motor  Caterpillar
South
 Ford Fasteners Company  Hindustan
 M&M  Enfield  Renault- Motors
 Toyota  Hyundai
Nissan Kirloskar  BMW 
Over the past few years, four specific regions in the country have become large auto manufacturing
TAFEclusters, each having different set of

players.

Sources: ACMA

11 Automobiles
 KEY PLAYERS

Each segment in the Indian automobiles sector have few established key players who hold major portion of the market.
 Maruti Suzuki, the market leader in the passenger vehicles segment, held around 51 per cent market share of the
segment in FY20. The company recorded sales of 1.41 million units during 2019-20.

Passenger vehicles  BSVI compliant Maruti Suzuki “Wagon R” and “Swift Petrol” were launched in June 2019 and Maruti Suzuki became
the first carmaker to introduce BSVI compliant cars in India before the deadline of April 1, 2020.
 In FY20, passenger vehicles production, domestic sales, and export stood at 34,34,013; 27,73,575; and 6,77,311
units, respectively

 In FY20, commercial vehicles production, domestic sales, and export stood at 7,52,022; 7,17,688; and 60,713 units,
respectively
 In September 2020, Daimler India Commercial Vehicles(DICV) launched ‘Mitra’ a customer engagement program
Commercial vehicles which pairs selected customers with top executives from DICV to provide enhanced services
 In September 2020, Ashok Leyland launched a new model of LCV ‘Bada Dost’ which is targeted towards growing
demand from the LCV segment and builds on its Dost brand of CVs

 Hero MotoCorp and Honda Motorcycle and Scooter India (HMSI) were the top two players in the two wheelers
segment with market share of 35.77 per cent and 27.02 per cent, respectively, in FY20.
 In August 2020, Hero MotoCorp and Honda Honda Motorcycle & Scooter India recorded YoY growth of 12% and
Two wheelers 38%, respectively
 Ola Electric is planning to launch two-wheeler electric vehicle(EV). The EV will be reconfigured version of
Netherlands-based Etergo BV’s App Scooter. It will roll out the scooter in Europe in 2020 and Asia next year via
Etergo. The company is expected to locally source and manufacture the App Scooter in India

 Bajaj Auto was the leader in the three wheelers passenger category with 63.8 per cent market share in FY20,
followed by Piaggio Vehicles with 20.1 per cent market share.
 Piaggio Vehicles dominated the three wheelers load category with 42 per cent market share in FY20, followed by
Three wheelers Bajaj Auto with 27 per cent market share..
 In FY20, three-wheelers production, domestic sales, and export stood at 1,133,858; 636,569; and 5,02,169 units,
respectively

Source: Autocar India, Financial express

12 Automobiles
 Automobiles

NOTABLE TRENDS
AND STRATEGIES
 RECENT TRENDS

 Luxury car market in India is expected to grow at 25 per cent CAGR during 2017-2020.
 Premium motorbike sales in India recorded a seven-fold jump with domestic sales reaching 13,982 units during
April-September 2019. Sale of luxury cars stood between 15,000 to 17,000 units in H12019.
 Volvo plans to assemble hybrid electric cars in India and scale its market share to 10 per cent by 2020 in the
Luxury vehicles luxury car segment.
 As of May 2019, Jaguar Land Rover (JLR) launched its locally assembled Range Rover Velar, making JLR cars
more affordable by quite some margin.
 In April 2020, TVS Motor Company bought UK’s iconic sporting motorcycle brand, Norton, for a sum of about Rs
153 crore (US$ 21.89 million), making its entry into the top end (above 850cc) segment of the superbike market.

 Most firms including Ford & Volkswagen have adapted themselves to cater to the large Indian middle-class
population by dropping their traditional structure and designs. This has allowed them to compete directly with
domestic firms, making the sector highly competitive.
Catering to Indian  Hyundai has entered a strategic alliance with shared mobility company, Revv, under which it will provide cars on
needs subscription in six cities in India. This will provide customers the opportunity to use Hyundai’s models with hassle-
free ownership, flexibility and limited commitment.
 Maruti Suzuki launched ‘Maruti Suzuki Subscribe’, the service allows customers to lease select models for a
specific period. As of August 2020, the service is available in Gurugram, Bengaluru, Pune, and Hyderabad.

 HDFC Bank Ltd started providing customised car loans to its customers in Mumbai to help them buy cars at lower
EMI.
New financing options  Under Union Budget 2019-20, the Government provided an additional income tax deduction of Rs 1.5 lakh (US$
2,146) on interest paid on the loan taken to purchase EVs.

Sources: Society of Manufacturers of Electric Vehicles, Moneycontrol, News Articles,

14 Automobiles
 STRATEGIES ADOPTED…(1/2)

 Hero MotoCorp will invest Rs 2,500 crores (US$ 387.9 million) by FY21 to increase its production capacity in
India.
 In December 2019, Force Motors planned to invest Rs 600 crore (US$ 85.85 million) in order to develop two new
models over the next two years.
 In December 2019, Morris Garages (MG), a British automobile brand, announced plans to invest an additional Rs
Capacity addition 3,000 crore (US$ 429.25 million) in India operations.
 In May 2020, Daimler India Commercial Vehicles (DICV) planned to invest Rs 2,277 crore (US$ 323.02 million)
to expand commercial vehicle production at its Oragadam plant near Chennai.
 In September 2020, Toyota Kirloskar Motors announced investment of over Rs 2,000 (US$ 272.6 million) in India
directed towards developing electric components and technologies

 The electric vehicle (EV) market is estimated to be a Rs 50,000 crore (US$ 7.09 billion) opportunity in India by
2025.
 On July 21, 2020, the Minister for Power, New and Renewable Energy, Mr R.K Singh inaugurated India’s first public
Electric Vehicle (EV) charging plaza at Chelmsford Club in New Delhi.
 In June 2020, MG Motor India entered in a partnership with Tata Power to set up superfast chargers for electric
vehicles (EVs) at select MG dealerships and will offer end-to-end charging solutions.
 In May 2020, Gemopai announced its plans to launch its new EV, a mini scooter named ‘Miso’ in India in June.
Electric vehicles  In May 2020, Ola Electric Mobility Pvt Ltd acquired Amsterdam-based Etergo BV, manufacturer of electric
scooters.
 In January 2020, Tata AutoComp Systems, the auto-components arm of Tata Group, signed a JV with Beijing-
based Prestolite Electric to enter the EV components market.
 In March 2020, Lithium Urban Technologies partnered with renewable energy solutions provider, Fourth Partner
Energy, to build charging infrastructure across the country.
 EV sales, excluding E-rickshaws, in India witnessed a growth of 20 per cent and reachedn1.56 lakh units in FY20
driven by two wheelers.

Source: Media sources

15 Automobiles
 STRATEGIES ADOPTED…(2/2)

 Honda is planning to launch three new car models in India by 2020 and will localise the engines to keep the prices
low.
 Superbike seller, Motoroyale Kinetic Pvt Ltd, is planning to develop 300cc-500cc bikes in India by 2021. The
company is also planning to set up a plant in Supa, Maharashtra with a capacity of 60,000 units.
 In October 2019, Tata Motors launched its first electric car for personal buyers.

 In November 2019, India Yamaha Motor (IYM) launched BSVI compliant variants of FZ-FI and FZS-FI bikes at ex-
showroom price of Rs 99,200 (US$ 1,419) and Rs 1.02 lakh (US$ 1,460), respectively.

Launch of new models  In December 2019, TVS Motor Company launched NTORQ 125 Race Edition scooter in Nepal.

 In December 2019, Tata Motors launched Nexon EV and targeted the leading position in the local EV market.

 In January 2020, Maruti Suzuki launched Ciaz S, the sports variant of its premium mid-sized sedan, Ciaz.

 In March 2020, Volkswagen India launched new SUV, T-Roc, in India at an introductory price of Rs 19.99 lakh
(US$ 28,358.63).
 In July 2020, Honda has launched BS-VI compliant diesel version of Civic at Rs 20.75 lakh (US$ 29,436.79).

 Continuing on its path to use India as its base for global expansion, Kia Motors launched its latest company SUV
Sonet in August 2020. The company plans to use its India facility to cater the demand from 70 markets globally

16 Automobiles
 Automobiles

GROWTH DRIVERS
AND OPPORTUNITIES
 GROWTH DRIVERS

 Rising income and a growing young population.

Growing demand  Greater availability of credit and financing options.

 Demand for commercial vehicles increasing due to high level of activity in the infrastructure sector.

 Clear vision of the Indian Government to make India an auto manufacturing hub.
 Initiatives like Make in India, Automotive Mission Plan 2026, and NEMMP 2020 will give a huge boost to the
sector.
 In February 2019, the Government approved FAME-II (Faster Adoption & Manufacturing of Electric Hybrid
Policy support Vehicles) scheme with a fund requirement of Rs 10,000 crore (US$ 1.39 billion) for FY20-22.
 The Government has introduced a policy which allows organisations and researchers to buy bulk data
related to vehicle registrations on an annual basis.
 To install electric vehicle supply equipment (EVSE) infrastructure for EVs, various public sector firms,
ministries and railways have come together to create infrastructure and manufacturing components.

 Established auto ancillary industry giving the required support to boost growth.
Support infrastructure and  Five per cent of total FDI inflows to India from April 2000 to March 2020 went into automobiles sector.
high investment  Investment flows into EV start-ups in 2019 (until the end of November) increased nearly 170 per cent to
reach US$ 397 million.

Note: NEMMP – National Electric Mobility Mission Plan

Source: Society of Indian Automobile Manufacturers (SIAM)

18 Automobiles
 POLICIES AND INITIATIVES

 Setting up of R&D centres at a total cost of US$ 388.5 million to enable the industry to be on par with global
standards.
NATRiP
 Under National Automotive Testing and R&D Infrastructure Project (NATRIP), five testing and research
centres have been established in the country since 2015.

Department of Heavy  Worked towards reduction of excise duty on small cars and increase budgetary allocation for R&D.
Industries & Public  Weighted increase in R&D expenditure to 200 per cent from 150 per cent (in-house) and 175 per cent from
Enterprises 125 per cent (outsourced).

The Automotive Mission Plan

 AMP 2026 targets a four-fold growth in the automobile sector in India which include manufacturers’ of
2016-26
automobiles, auto components & tractors over the next 10 years.
(AMP 2026)

 The Government approved FAME and plans to cover all vehicle segments and all forms of hybrid & pure
EVs. FAME-I was extended till March 31, 2019.
 In February 2019, the Government of India approved FAME-II scheme with a fund requirement of Rs 10,000
crore (US$ 1.39 billion) for FY20-22.
FAME
 Under FAME II, the Government sanctioned 5,595 E-buses in 64 cities in 26 states for inter city and intra-
city operations. Under the scheme, 2,636 charging stations in 62 cities across 24 States/UTs were
sanctioned.

Source: Media Sources

19 Automobiles
 INVESTMENT SCENARIO

Indian automobile sector has seen huge investments from domestic and foreign manufacturers. FDI inflow in the sector was around US$ 24.21 billion
between April 2000-March 2020.

 Planning to double its current investment level to about US$ 2.5 billion over the next five years.
 To prepare for production of the latest version of Navara pickup, the company plans to launch eight new car
Nissan
models in India by 2021.
 In January 2020, the company revised its strategy and now plans to launch one new product every year.

 Toyota is planning to invest US$ 165 million on its new engine plants and projects.
 For self-driving and robotic technology start-ups, Toyota plans to invest US$ 100 million.
Toyota
 Toyota Kirloskar Motors announced investment of over Rs 2,000 (US$ 272.6 million) in India directed
towards developing electric components and technologies

 Plans to invest US$ 1 billion in India by 2020 for expansion into electric car division.
Hyundai
 In January 2020, the company rolled out its three millionth car to be exported from its factory.

 Chinese state-owned auto major, SAIC Motor, has announced investment of over US$ 310 million in India. In
SAIC March 2018, SAIC announced that its subsidiary, MG Motor India, would invest Rs 5,000 crore (US$
775.8 million) in India over the next six years.

 Increased its plant capacity at Chakan to 20,000 units per year, the largest for any luxury car manufacturer
Mercedes-Benz
in India. In March 2019, the company inaugurated two new service stations in New Delhi.

 Superbike seller Motoroyale Kinetic is planning to establish a plant in Supa, Maharashtra with an outlay of
Motoroyale Kinetic
Rs 12 crore (US$ 1.71 million) by 2021.

Note: MIDC – Maharashtra Industrial Development Corporation;

Sources: Company websites, media sources, Autocar India

20 Automobiles
 OPPORTUNITIES

 Strong support from the Government; setting up of NATRIP centres.

India is fast emerging  Private players such as Hyundai, Suzuki, and GM, keen to set up R&D base in India.

as a global R&D hub  Strong education base, large skilled English-speaking manpower. Comparative advantage in terms of cost.

 Firms, both national and foreign, are increasing their footprints with over 1,165 R&D centres.

 Mahindra & Mahindra (M&M) is targeting to implement digital technology in the business.

 Bajaj Auto, Hero Honda and M&M plans to jointly develop a technology for two wheelers to run on natural
Opportunities for gas.
creating sizeable
 Tata Motors to launch MiniCAT, a car running on compressed air.
market segments
 Hyundai is planning to enter the hybrid vehicles segment to explore alternative fuel technology and to avail
through innovations
the Government incentives.
 In May 2019, Nissan Motor Company received a patent for wireless charging of EVs in India.

 GM, Nissan and Toyota announced plans to make India their global hub for small cars.
Small-car
 Strong export potential in ultra low-cost cars segment (to developing & emerging markets).
manufacturing hub
 Maruti Suzuki launched facelift version of Alto 800 after the success of its earlier model.

Sources: Automotive Mission Plan 20216-2026, media sources

Note: NATRIP – National Automotive Testing and R&D Infrastructure Project

21 Automobiles
 Automobiles

USEFUL
INFORMATION
 GLOSSARY

 CAGR: Compound Annual Growth Rate

 CV: Commercial Vehicle

 FDI: Foreign Direct Investment

 FY: Indian Financial Year (April to March); So, FY20 implies April 2019 to March 2020

 GOI: Government of India

 HCV: Heavy Commercial Vehicle

 INR: Indian Rupee

 LCV: Light Commercial Vehicle

 OEM: Original Equipment Manufacturers

 SIAM: Society of Indian Automobile Manufacturers

23 Automobiles For updated information, please visit www.ibef.org

 EXCHANGE RATES

Exchange Rates (Fiscal Year) Exchange Rates (Calendar Year)

Year INR INR Equivalent of one US$ Year INR Equivalent of one US$

2004–05 44.95 2005 44.11

2005–06 44.28 2006 45.33
2006–07 45.29 2007 41.29
2007–08 40.24 2008 43.42
2008–09 45.91
2009 48.35
2009–10 47.42
2010 45.74
2010–11 45.58
2011 46.67
2011–12 47.95
2012 53.49
2012–13 54.45
2013 58.63
2013–14 60.50
2014 61.03
2014-15 61.15
2015 64.15
2015-16 65.46
2016-17 67.09 2016 67.21

2017-18 64.45 2017 65.12

2018-19 69.89 2018 68.36

2019-20 70.49 2019 69.89

Source: Reserve Bank of India, Average for the year

24 Automobiles