Name: Affan Ahmed ID: 1821868 Course: Mis 465 Section: 01

Name : Affan Ahmed
ID : 1821868
Course : Mis 465
Section : 01
Online Shopping behavior :
Online shopping indicates electronic commerce to buy
products or services directly from the seller through
the Internet. Internet-based or Click and Order
business model has replaced the traditional Brick and
Mortar business model. More people than before are
using the web to shop for a wide variety of items, from
house to shoes to airplane tickets. Now people have
multiple options to choose their products and services
while they are shopping through an online platform.
Online shopping during covid-19 :

The COVID-19 crisis accelerated an expansion
of e-commerce towards new firms, customers
and types of products. It has provided
customers with access to a significant variety of
products from the convenience and safety of
their homes, and has enabled firms to continue
operation in spite of contact restrictions and
other confinement measures
Generation Z :
Generation Z has emerged as a population increasingly worthy
of attention, especially now as its older members enter young
adulthood. Born after 1995, Generation Z-ers made up one
tenth of the 2020 electorate; and while they share a number of
characteristics with Millennials, their formative years have
been shaped by a drastically different world, resulting in key
differences in attitudes, tendencies and outlook.
Online Shopping Behavior among Generation Z during

COVID-19 :
Younger adult generations have further shifted their preference away from
in-store shopping and that even when life goes back to normal, issues like long
lines and crowds will remain deterrents. More than half of young adult
shoppers, 30% of Gen Z, plan to shop in physical stores less than before.This
group have decided that e-commerce is more enticing than ever, with 28% of
Gen Zers will likely shop online more than before.
Functional Value :
Gen Z and millennial consumers have increased the

amount of time they dedicate to family and household
activities, much as older generations have. What sets
them apart is how much time they devote to various
forms of at-home and mobile digital media to entertain
themselves and socialize: 62% have increased their time
spent on social media (versus 42% for older generations),
70% have increased their time spent on video streaming
(versus 61% for older generations), and 59% have
increased their time spent gaming (versus 35% for older
generations).
Social Value :
New-age consumers expect companies to be

consistent about issues they campaign for and
will hold them accountable if they fail.
Conversely, brands that campaign on an issue
that really matters and create a difference in the
world will be rewarded with positive market
sentiment and even loyalty. Further, in line with
COVID-19, consumers have adopted a more
cautious, risk-free attitude to safety, health, and
hygiene – another set of aspects that call for
brands to be particular and watchful of their
operations.
Emotional Value :
Whether through browsing or purchasing, online or

physical stores, more than two-thirds of shoppers (66
per cent+) consistently reported that they felt
moderately to a great deal happy, in control and a
level of normalcy while shopping for non-grocery
retail products. Over half of customer (55 per cent+)
consistently reported that they did not feel lonely,
stressed or bored while shopping for non-grocery
retail products.
Epistemic Value :
With an intuitive correspondence channel

accessible on the web and an immense market to
take advantage of, online sites are easy to make a
move to make another also, consistently refreshed
shopping climate in request to take into account
possible buyers' interest. Online shopping has made
it easy for everyone to find out about certain
products and places. From Amazon to Yelp,
websites with testimonials, detailed or short, can be
viewed as to whether a product or service can
potentially entice a consumer.

Conditional Value :
In the aftermath of COVID-19, a net of

10% of consumers expect to increase
their spending on packaged food and
beverages, 12% on household products,
and 6% on health and personal care
products, compared with their pre-
outbreak spending. Consumers expect to
offset these increases by reducing their
spending in discretionary categories such
as alcohol (a net 8% decline) and by
delaying purchases of high-ticket items
such as electronics, mobile devices, and
cars and motorcycles

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Name: Affan Ahmed ID: 1821868 Course: Mis 465 Section: 01

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Name : Affan Ahmed

Online shopping during covid-19 :

Online Shopping Behavior among Generation Z during

Gen Z and millennial consumers have increased the

New-age consumers expect companies to be

Whether through browsing or purchasing, online or

With an intuitive correspondence channel

In the aftermath of COVID-19, a net of

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