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    Shot Analysis

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    Deep Narayan Jaiswal
    This document provides guidance on conducting a SWOT analysis for an organization. It explains that SWOT analysis involves identifying strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors, while opportunities and threats are external. The document provides examples of questions to ask to identify each element of the SWOT analysis. It suggests starting with strengths and weaknesses since they are internal. More research may be needed to identify external opportunities and threats. Conducting a SWOT analysis can help organizations align with their goals and improve their competitive position.

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    Shot Analysis

    Uploaded by

    Deep Narayan Jaiswal
    50 views7 pages
    This document provides guidance on conducting a SWOT analysis for an organization. It explains that SWOT analysis involves identifying strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors, while opportunities and threats are external. The document provides examples of questions to ask to identify each element of the SWOT analysis. It suggests starting with strengths and weaknesses since they are internal. More research may be needed to identify external opportunities and threats. Conducting a SWOT analysis can help organizations align with their goals and improve their competitive position.

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    This document provides guidance on conducting a SWOT analysis for an organization. It explains that SWOT analysis involves identifying strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors, while opportunities and threats are external. The document provides examples of questions to ask to identify each element of the SWOT analysis. It suggests starting with strengths and weaknesses since they are internal. More research may be needed to identify external opportunities and threats. Conducting a SWOT analysis can help organizations align with their goals and improve their competitive position.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    50 views7 pages

    Shot Analysis

    Uploaded by

    Deep Narayan Jaiswal
    This document provides guidance on conducting a SWOT analysis for an organization. It explains that SWOT analysis involves identifying strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors, while opportunities and threats are external. The document provides examples of questions to ask to identify each element of the SWOT analysis. It suggests starting with strengths and weaknesses since they are internal. More research may be needed to identify external opportunities and threats. Conducting a SWOT analysis can help organizations align with their goals and improve their competitive position.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 7

    SHOT ANALYSIS

    TECHNIQUE, WHICH
    OPERATES BY 'PEELING BACK
    LAYERS OF THE COMPANY‘ IS
    DESIGNED FOR USE IN THE
    PRELIMINARY STAGES OF
    DECISION-MAKING
    PROCESSES

    Users of a SWOT analysis often


    ask and answer questions to
    generate meaningful
    information for each category to
    make the tool useful and
    identify their competitive
    advantage. SWOT has been
    described as the tried-and-true
    tool of strategic analysis.
    THE ELEMENT
    OF SWOT
    ANALYSIS

    SWOT analyses can be applied to an


    entire company or organization, or
    individual projects within a single
    department. Most commonly, SWOT
    analyses are used at the organizational
    level to determine how closely a business
    is aligned with its growth trajectories and
    success benchmarks
    Let’s take our first element, Strengths, for example. To
    determine what your strengths are as an organization,
    you could begin by asking some of the following
    questions:
    What do your customers love about your company or
    product(s)?
    What does your company do better than other companies
    in your industry?
    What are your most positive brand attributes?
    What’s your unique selling proposition?
    What resources do you have at your disposal that your
    competitors do not?
    By answering these questions, you’ll be in great shape to
    start identifying and listing your organization’s strengths.
    We can use the same principle to determine your
    company’s weaknesses:

     What do your customers dislike about your


    company or product(s)?
     What problems or complaints are often
    mentioned in your negative reviews?
     Why do your customers cancel or churn?
     What could your company do better?
     What are your most negative brand attributes?
     What are the biggest obstacles/challenges in your
    current sales funnel?
     What resources do your competitors have that
    you do not?
    You may find that determining the strengths and
    weaknesses of your organization or project is
    considerably easier or takes less time than figuring ou
    the opportunities and threats facing your company.
    This is because, as we said earlier, these are internal
    factors. External factors, on the other hand, may
    require more effort and rely upon more data, as these
    are often beyond your immediate sphere of influence
    Conclusion :Identifying opportunities and threats may require you to conduct in-depth competitive intelligence research about
    what your competitors are up to, or the examination of wider economic or business trends that could have an impact on your
    company. That’s not to say that opportunities and threats cannot be internal, however; you may discover opportunities and threats
    based solely on the strengths and weaknesses of your company.
    Some possible questions you could ask to identify potential opportunities might include:
     How can we improve our sales/customer on boarding/customer support processes?
     What kind of messaging resonates with our customers?
     How can we further engage our most vocal brand advocates?
     Are we allocating departmental resources effectively?
     Is there budget, tools, or other resources that we’re not leveraging to full capacity?
     Which advertising channels exceeded our expectations – and why?
    When it comes to threats, you could certainly begin by asking a series of questions like those above. However, it’s often quite easy
    to come up with a list of potential threats facing your business or project without posing questions beforehand. This could include
    “branded” threats such as emerging or established competitors, broader threats such as changing regulatory environments and
    market volatility, or even internal threats such as high staff turnover that could threaten or derail current growth.
    Thanks

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