Impact of Digital Marketing On Various Industries: By: Aishita Samaria

IMPACT OF DIGITAL
MARKETING ON
VARIOUS INDUSTRIES
BY : AISHITA SAMARIA
INTRODUCTION
‘Digital Marketing’ is that form of marketing and promotion that involves
internet and web based digital technologies like handheld computers, desktop
computers , smart phones and other online media platforms for marketing
various products and services of a corporation or an entity.
Since digital media platforms are achieving higher growths into marketing plans
and daily life, and as people are increasingly spending time on digital devices
rather than visiting physical stores, digital marketing campaigns has gained
widespread popularity, employing combinations of Search Engine Optimization
(SEO), Content Marketing, Pay per Click (PPC), Affiliate Marketing, Native
Marketing, Online PR, Inbound Marketing and Sponsored Content.
SCOPE
Digital
Marketing The Power of
Gives Fair Digital Smart-phone
Opportunities Spending Up as game
to All Kinds Changer
of Businesses
Consumers
Attention and
Bright Future
Online
Dominance
OBJECTIVES
TO STUDY THE OVERALL IMPACT OF DIGITAL MARKETING ON
VARIOUS INDUSTIRES.
TO UNDERSTAND THE PROCESS OF DIGITAL MARKETING ADOPTED BY

VARIOUS INDUSTRIES.
TO UNDERSTAND THE FUNCTIONING OF DIGITAL MARKETING

MANAGEMENT
TO UNDERSTAND MARKETING ANALYTICS

DATA ANALYTICS
The research and application of
digital marketing is having
widespread application worldwide
Data analytics tools are widely
with the rapid advancement of
available, giving marketers the
technology in the modern era.
knowledge, they must grasp
Digital marketing allows enough
customers and target them with the
provisions for locating the correct
proper messages. Data analytics
people through its streamlined
refers to the employment of
search program and connections.
functional techniques and a
With the spread of word of mouth
software design to gather and
and getting admonition from the
process substantial collections of
worldwide connections of the
information from various online
corporations, Digital Marketing
connections of your target market.
aids the users in making functional
decisions regarding the purchase of
RESEARCH METHOD
• RESEARCH RELATING TO CONCEPTS OF DIGITAL
MARKETING WILL BE UNDERTAKEN TO INCREASE
THE AUTHOR’S KNOWLEDGE OF THE RESEARCH
SECOND
ARY AREA. SECONDARY DATA WILL BE COLLECTED FROM
DATA VARIOUS SOURCES LIKE RESEARCH PAPERS,
NEWSPAPERS AND ARTICLES.
• 5 INDUSTRIES: FOOD, FITNESS & NUTRITION,
SAMPLE ENTERTAINMENT, RETAIL, HEALTH
SIZE
53% of people interested in the theme of “food” on social
media, videos are the preferred content; for 35%, it’s
images.
The retail spending of consumers for durable medical
equipment such as hearing aids and eyeglasses is now up
FINDING to $48.5 billion—a 4% increase from the previous when
measured to 2016.
2016 is a year that saw consumer spending about $322.7
S billion at chain/independent pharmacies, including the use
of e-commerce online store, and from every indication,
this growing trend for prescription delivery is not going to
Social mediaeven
slow down, platforms
in 2019are
andnow maturing, and
beyond
entertainment properties are becoming more experienced
in marketing methods on social media, so more creative
methods are coming to the fore. Six-second ads, shoppable
ads, and newer platforms such as Snapchat are also
serving up more options for engagement.
Away from social, streaming platforms such as
Netflix and Amazon Prime continue to disrupt the
process of delivering TV shows and movies to the
masses.
80% of digital marketers think Facebook is an
effective use of resources for small businesses, and
it’s easy to see why: social media marketing and
FINDING paid search have allowed retail businesses to
reach more customers than ever before.
S 67% of consumers said that online reviews were

“fairly, very or absolutely important” to their
online buying decisions.
Digital marketing for eCommerce has had a
significant positive impact on SME retail
marketers – smaller businesses are now able to
compete with large companies in terms of
customer reach online and driving leads.
According to Google, 77 percent of
patients use search engines prior to
any doctor appointment.
12 percent of the consumers believe
FINDING the ratings, recommendations, and
reviews while moving ahead for the
S hospitals or clinics.
In the words of doctors, it is known
that 60 percent of the doctors believe
that the quality of care delivered to
patients has increased.
Recommendations
Companies should
In order to attract continuously keep on
Some more R & D
more and more providing new policies
should be carried out,
customers companies to enable people to
so it should be made
should provide more have a choice and
to give make more
online services. They variety of products in
online services than
should be given some these way customers
what it actually does.
better lucrativeCompanies
offer. should will be attracted and
also arrange as many motivated.
extra digital Companies should
marketing strategies shift their Business to
for the customers and online platforms for
employees to keep better grow.
them fresh and
motivated.
LIMITATIONS
LACK OF
PRIOR
LACK OF
RESEARC
AVAILABL
H STUDIES
E DATA
ON THE
Conclusion
Social media is a powerful platform for marketing due to its
popularity among the people worldwide irrespective of any state,
any religion or any country, social media dominates its way all
through; the main reason of its popularity is that it offers a content
which people across the world can have access to and can again
share their ideas and views on anything they like getting views and
opinions through their worldwide friends and followers.
ThANK YOU

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IMPACT OF DIGITAL

TO UNDERSTAND THE PROCESS OF DIGITAL MARKETING ADOPTED BY

TO UNDERSTAND THE FUNCTIONING OF DIGITAL MARKETING

TO UNDERSTAND MARKETING ANALYTICS

S 67% of consumers said that online reviews were

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