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    Build-A-Bear: Group No. 13 Case Study - Marketing Management

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    Sayali Jadhav
    Build-A-Bear is a retail company founded in 1996 that allows customers to customize stuffed animals. It has over 370 stores globally. The company is focused on customer needs and values customer experience, creativity, customization, and affordability. Build-A-Bear's unique manufacturing process allows customers to choose, stuff, stitch, and dress their stuffed animal. This interactive process builds a relationship between the customer and their toy. Build-A-Bear is likely to continue successfully building customer relationships through CEO store visits, online communication tools, and cultivating brand loyalty.

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    Build-A-Bear: Group No. 13 Case Study - Marketing Management

    Uploaded by

    Sayali Jadhav
    51 views8 pages
    Build-A-Bear is a retail company founded in 1996 that allows customers to customize stuffed animals. It has over 370 stores globally. The company is focused on customer needs and values customer experience, creativity, customization, and affordability. Build-A-Bear's unique manufacturing process allows customers to choose, stuff, stitch, and dress their stuffed animal. This interactive process builds a relationship between the customer and their toy. Build-A-Bear is likely to continue successfully building customer relationships through CEO store visits, online communication tools, and cultivating brand loyalty.

    Original Title

    Build a Bear

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    Build-A-Bear is a retail company founded in 1996 that allows customers to customize stuffed animals. It has over 370 stores globally. The company is focused on customer needs and values customer experience, creativity, customization, and affordability. Build-A-Bear's unique manufacturing process allows customers to choose, stuff, stitch, and dress their stuffed animal. This interactive process builds a relationship between the customer and their toy. Build-A-Bear is likely to continue successfully building customer relationships through CEO store visits, online communication tools, and cultivating brand loyalty.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    51 views8 pages

    Build-A-Bear: Group No. 13 Case Study - Marketing Management

    Uploaded by

    Sayali Jadhav
    Build-A-Bear is a retail company founded in 1996 that allows customers to customize stuffed animals. It has over 370 stores globally. The company is focused on customer needs and values customer experience, creativity, customization, and affordability. Build-A-Bear's unique manufacturing process allows customers to choose, stuff, stitch, and dress their stuffed animal. This interactive process builds a relationship between the customer and their toy. Build-A-Bear is likely to continue successfully building customer relationships through CEO store visits, online communication tools, and cultivating brand loyalty.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    BUILD-A-BEAR

    GROUP NO. 13
    CASE STUDY – MARKETING MANAGEMENT

    PRESENTED BY-:
    ANURAG PANDEY- 99
    HIMANSHU BHOSALE- 102
    YASH JADHAV- 104
    SAYALI JADHAV- 108
    KAUSTUBH BODAS- 110
    SAKSHI SHAH- 112
    DIGVIJAY SHEKHAWAT- 114
    AKSHAY PAWAR- 116
    ABOUT COMPANY
     Build-A-Bear company was founded by Maxine
    Clark in 1996.
     It is a entertainment toy retail outlet.
     They manufacture a variety of entertainment toys
    like stuff teddy bears.
     B-A-B has 370 stores spread across the
    country,120 stores in Europe and has additional
    300 stores in others parts of the world.
     They have unique process of manufacturing a
    stuffed toy which makes them stand out differently
    in the market.
    Q1.Give examples of needs, wants and demands that Build a Bear customer
    demonstrate, differentiate each of these three concepts. What are the
    implications of each on Build A Bear’s action?
    Examples-:
    Need – Water
    Want – Clean and Pure drinking water
    Demand – Mineral water

    Customer Demonstration
     Needs – Belongingness, Entertainment and affection.
     Wants – Toys, Pets, Video games.
     Demand – Kids have desire of playing with a toy which is backed by parents ability to pay and willingness to buy. (Purchasing power)
    (Affordability).

    Implications-:
    As B-A-B provides different customization service to their customers(kids), this way they provide entertainment, experience, emotion and
    satisfaction to their customer.
    Q2. In detail describe all the facets of Build-A-Bear
    product. What is being exchanged in a B-A-B transaction?

    The Build-A-Bear company has some unique facets. The


    manufacturing process stands very differently and has
    features like creativity, entertainment and satisfaction.
    The process is being itself a facets for the company.
    The process-:
    1.Choose me
    2.Hear me
    3.Stuff me
    4.Stitch me
    5.Fluff me
    6.Dress me
    7.Name me
    8.Take me Home
    Q3. Which of 5 marketing management
    concepts best describe Build-A-Bear
    Workshop?
    • MARKETING CONCEPT:
    FOCUSING ON CUSTOMER NEEDS
    APPLYING CUSTOMER IDEAS
    CONSTANT INTERACTION WITH
    CUSTOMERS
    Q4. Discuss in detail the values that Build-A-
    Bear creates for its customers.

    PROVIDING VALUES TO THE CUSTOMERS


     EXPERIENCE
     CREATIVITY
     CUSTOMIZATION
     LOW COST (AFFORDABILITY)
     CUSTOMER RELATIONSHIP
     BRAND LOYALTY
    Q5. Is Build-A-Bear likely to be successful in
    continuing to build customers relationship? Why
    or Why not?

    BELOW ARE SOME OF THE SUCCESS FACTORS OF


    BUILDING CUSTOMER SERVICE RELATIONSHIP.
     CEO VISITS THE STORES AND INTERACTS WITH
    CUSTOMERS.
     TAKES INPUTS FROM CUSTOMERS FOR BETTER
    PRODUCT DESIGNING.
     COMMUNICATION TOOLS SHE HAS CREATED “VIRTUAL
    CUB ADVISORY COUNCIL”. ALSO ONLINE VIRTUAL
    WORLD “BUILDABEARVILLE.COM”.
     BRAND LOYALTY HAS GREAT POSITIVE IMPACT ON
    MAINTAINING CUSTOMER RELATIONSHIP.
    THANK YOU

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