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    Economic & Industry Analysis On Hospitality Industry by 231,371

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    Shanthan Reddy
    The document provides an analysis of the hospitality industry in India. It discusses that the industry accounts for over 8.78% of the total workforce and 7.5% of India's GDP. The industry has witnessed growth since the 2000s but is currently in decline due to COVID-19. Government policies aim to promote tourism through various schemes. Key performance indicators for the industry include Average Daily Rate, Average Rate Index, and Customer Satisfaction. The industry is adapting to technological innovations like digital bookings and apps. Domestic tourism is expected to drive growth as the industry recovers from the pandemic.

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    Economic & Industry Analysis On Hospitality Industry by 231,371

    Uploaded by

    Shanthan Reddy
    20 views13 pages
    The document provides an analysis of the hospitality industry in India. It discusses that the industry accounts for over 8.78% of the total workforce and 7.5% of India's GDP. The industry has witnessed growth since the 2000s but is currently in decline due to COVID-19. Government policies aim to promote tourism through various schemes. Key performance indicators for the industry include Average Daily Rate, Average Rate Index, and Customer Satisfaction. The industry is adapting to technological innovations like digital bookings and apps. Domestic tourism is expected to drive growth as the industry recovers from the pandemic.

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    Economic & Industry analysis on hospitality Industry by 231,371

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    The document provides an analysis of the hospitality industry in India. It discusses that the industry accounts for over 8.78% of the total workforce and 7.5% of India's GDP. The industry has witnessed growth since the 2000s but is currently in decline due to COVID-19. Government policies aim to promote tourism through various schemes. Key performance indicators for the industry include Average Daily Rate, Average Rate Index, and Customer Satisfaction. The industry is adapting to technological innovations like digital bookings and apps. Domestic tourism is expected to drive growth as the industry recovers from the pandemic.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    20 views13 pages

    Economic & Industry Analysis On Hospitality Industry by 231,371

    Uploaded by

    Shanthan Reddy
    The document provides an analysis of the hospitality industry in India. It discusses that the industry accounts for over 8.78% of the total workforce and 7.5% of India's GDP. The industry has witnessed growth since the 2000s but is currently in decline due to COVID-19. Government policies aim to promote tourism through various schemes. Key performance indicators for the industry include Average Daily Rate, Average Rate Index, and Customer Satisfaction. The industry is adapting to technological innovations like digital bookings and apps. Domestic tourism is expected to drive growth as the industry recovers from the pandemic.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    GBP TEST -1 PROJECT

    Economic Analysis by:


    ECONOMIC AND INDUSTRY ANALYSIS ON Srinath-371
    HOSPITALITY INDUSTRY. Industry Analysis by:
    M.Shanthan Simha Reddy- 231
    INTRODUCTION TO THE INDUSTRY:

    • The hospitality industry is a broad category of


    fields within the service industry.
    • It is considered as one of the most profitable
    industries which also accounts for over 8.78
    per cent of the total workforce.
    • Hospitality sector is witnessing a healthy
    growth and accounts for 7.5 per cent of the
    country's GDP. 
    • The hospitality sector is one of the most
    heavily taxed industries and is saddled with
    multiple layers of tax such as VAT, service
    tax, luxury tax, etc. ranging from 20 per cent
    - 30 per cent.
    INDUSTRY LIFE CYCLE:

    • Introduction Stage: Until 1900, almost all


    hotels were constructed and run as per
    Western traditions. The first Indian style
    hotels were Sardar Griha, which opened
    in 1900, and Madhavashram in 1908.
    • Growth stage: India has witnessed
    considerable growth in foreign visitors
    since the 2000s.
    • Maturity stage: In FY19, tourism sector in
    India accounted for 39 million jobs,
    which was 8.0% of the total employment
    in the country.
    • Currently Hospitality industry is in decline stage. The reason for this position of this industry is COVID-19.
    INDUSRTY SPECIFIC GOVT.
    POLICIES:

    • Under Budget 2020-21, the Government of India has


    allotted Rs. 1,200 crore (US$ 171.70 million) for
    development of tourist circuits under Swadesh
    Darshan for eight Northeast states.
    • Under Budget 2020-21, the Government of India has
    allotted Rs. 207.55 crore (US$ 29.70 million) for
    development of tourist circuits under PRASHAD
    scheme.
    • The Ministry of Tourism’s ‘DekhoApnaDesh’ webinar
    series titled ‘12 Months of Adventure Travel’ on
    November 28,2020, is likely to promote India as an
    adventure tourism destination.
    • The Ministry of Tourism developed an initiative
    called SAATHI (System for Assessment, Awareness &
    Training for Hospitality Industry) by partnering with
    the Quality Council of India (QCI) in October 2020.
    VALUE CHAIN ANAYLSIS:

    The role of
    Maximising the
    Achieving primary and
    benefits of cost
    differentiation. support
    advantage.
    activities.
    KEY DRIVERS:

    • New Money: New money brings with it the capital to achieve long-held
    dreams, so it should be no surprise that many newly wealthy individuals
    are choosing international travel.
    • Affordable Airfare: Ticket prices are dropping thanks to a blend of factors,
    from lower fuel prices, carrier competition, and a rise of low-cost airlines.
    • Corporate Travel: This year, business travel is projected to grow by over 6
    percent.
    • Experiential Travel: The buzzword of recent years, experiential travel is
    still a major driver of tourism.
    • Government Policies: Government is providing free loans to MSMEs to help
    them to deal with the crisis and revive the economy, including the
    hospitality sector.
    INDUSTRY INDICES:
    INDUSTRY METRICS:

    • When it comes to Analytics and Key


    Performance Indicators (KPIs), the
    hospitality industry is one of the most
    complete and detailed.
    • These are the KPI’s which every property
    should run on the regular basis. They are
    simple calculations, allowing you to access
    a high-level view of your hotel and also
    create benchmark metrics against industry
    standards and predictions.
    • The major metrics of hospitality industry
    are:
    • Average Daily Rate (ADR) , Average
    Rate Index (ARI), Customer
    Satisfaction(CSAT).
    TECHNOLOGICAL
    INNOVATION:

    Bookings

    Digital amenities

    Digital apps & QR codes

    Live kitchens and e-menu


    Tracking Guest
    Preferences
    Porter’s Five Force and PESTEL analysis
    • From the report we can clearly understand
    that hospitality industry is the one of the
    major industry in Indian Economy.
    • However, domestic tourists are expected
    to drive the growth, post pandemic.
    • Indian Hospitality Industry is getting
    advanced day by day and it is adapting
    itself to the new technologies in the world.
    • Indian government has estimated that India
    would emerge with a market size of 1.2
    million cruise visitors by 2030-31.

    CONCLUSION:
    THANK YOU.

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