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Cultural 2. Demographic 3. Economic 4. Natural 5. Political 6. Technological

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MACRO-ENVIRONMENT

FORCES

1. CULTURAL
2. DEMOGRAPHIC
3. ECONOMIC
4. NATURAL
5. POLITICAL
6. TECHNOLOGICAL
The political environment includes all
laws,government agencies,and lobbying
groups that influence or restrict
individuals or organizations in the
society.
The political environment in an economy is
influenced by:
• Philosophy of political parties
• Ideology of the party in power
• Nature of bureaucracy
• The political stability
• The foreign policy
In 1991 Indian economy faced severe
macro-economic imbalances:
• Huge deficit in the balance of
payments
• Current Account Deficit rose to 3.2%
of GDP
• Foreign currency assets dipped from
US $3.4 bn (march 1990) to US $975
mn on July 12,1991
The New Economic Policy of 1991
and the signing of GATT in 1993
have reshaped the business environment in
India.

The salient features of the


NEP-1991:
Liberalisation
Extending privatisation
Globalisation of the economy
LIBERALISATION
Liberalization refers to a relaxation
of previous government restrictions,
usually in areas of social or
economic policy. In some contexts
this process or concept is often, but
not always, referred to as
deregulation.
PRIVATISATION
The process of moving from a government-
controlled system to a privately run, for-
profit system.
 The repurchasing of all of a company's
outstanding stock by employees or a
private investor. As a result of such an
initiative, the company stops being
publicly traded.
GLOBALISATION
 Globalisation describes a process by which
regional economies, societies, and cultures
have become integrated through a global
network of communication, transportation, and
trade. The term is sometimes used to refer
specifically to economic globalization: the
integration of national economies into the
international economy through trade, foreign
direct investment, capital flows, migration, and
the spread of technology.However, globalisation
is usually recognized as being driven by a
combination of economic, technological,
sociocultural and political factors.
MAJOR MEASURES AS PART OF
THE LPG STRATEGY OF INDIA
 DEVALUATION of Indian currency by 18-
19% against major currencies in the
international foreign exchange market.
This measure was taken to resolve the
BOP crisis.
 Disinvestment:under the privatisation
scheme,most of the public sector
undertakings have been / are being sold to
private sector.
 Dismantling of the industrial licensing
regime:at present only six industries are
under compulsory licensing mainly on
account of environmental safety.
•Allowing FDI across a wide spectrum of
industries and encouraging non-debt flows.
E g. allowing FDI up to 100% under the automatic
route for most manufacturing activities SEZs.

•NRI scheme: The general policy and facilities for


FDI as available to foreign investors/companies
are fully applicable to
NRIs as well.
• Throwing open Industries reserved for the public sector to
private
participation. Now there are only three industries reserved
for the public sector.

• Abolition of the MRTP Act.

• The removal of quantitative restriction on imports.

• The reduction of the peak customs tariff from over 300%


to 30%.

• Wide ranging financial sector reforms in the banking,


capital marketing, insurance sectors, including deregulation
of interest rates.
Globalization in India had a
favorable impact on the overall
growth rate of the economy.
 Consequently India’s position in the
global economy has improved from
the 8th position in 1991 to 4th place
in 2001; when GDP is calculated on
a purchasing power parity basis.
During 1991-92 the first year of
Rao’s reforms program, the Indian
economy grew by 0.9% only.
However the GDP growth
accelerated to 5.3 % in 1992-93,
and 6.2% 1993- 94. A growth rate
of above 8% was an achieved
during the year 2003-04.
India’s GDP growth rate can be seen from the
following graph since independence

India to become 3rd largest Economy by PPP in the world by 2012


PriceWaterhouseCoopers

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