Cultural 2. Demographic 3. Economic 4. Natural 5. Political 6. Technological
Cultural 2. Demographic 3. Economic 4. Natural 5. Political 6. Technological
Cultural 2. Demographic 3. Economic 4. Natural 5. Political 6. Technological
FORCES
1. CULTURAL
2. DEMOGRAPHIC
3. ECONOMIC
4. NATURAL
5. POLITICAL
6. TECHNOLOGICAL
The political environment includes all
laws,government agencies,and lobbying
groups that influence or restrict
individuals or organizations in the
society.
The political environment in an economy is
influenced by:
• Philosophy of political parties
• Ideology of the party in power
• Nature of bureaucracy
• The political stability
• The foreign policy
In 1991 Indian economy faced severe
macro-economic imbalances:
• Huge deficit in the balance of
payments
• Current Account Deficit rose to 3.2%
of GDP
• Foreign currency assets dipped from
US $3.4 bn (march 1990) to US $975
mn on July 12,1991
The New Economic Policy of 1991
and the signing of GATT in 1993
have reshaped the business environment in
India.