Group 8 Semiotics
Group 8 Semiotics
Group 8 Semiotics
Group 8
1. Desiyana (2020205064)
2. Alifah Hairani (2020205065)
3. Hadana Sabila (2020205066)
SEMIOTICS
Semiotics, or semiology, is the study of
signs, symbols, and signification. It is the
study of how meaning is created, not
what it is. Below are some brief
definitions of semiotic terms, beginning
with the smallest unit of meaning and
proceeding towards the larger and more
complex.
SIGN AND SYMBOLS
Sign is a symbol which is understood to refer to something other than itself.
Symbols is an object that represents, stands for or suggest an idea or visual images.
FAMOUS THEORISTS
01 02 03
ROLAND
FERDINAND DE CHARLES
BARTHES
SAUSSARE PIERCE
Ferdinand de Saussure
Signifier:
Signified:
Signifier Signified
Pan up Small/weak
Dolly in Focus
Cut Excitement
Wide Conclusion
CHARLES PIERCE
ICONS INDEX
A sign that has a similar A sign that has a causal relationship with
appearance to its its reference.
reference. For example: For example, footprints on the ground
photos or paintings are a sign that someone is passing. The
presence of smoke is a sign that there is
a fire in the place.
SYMBOLS
Signs that the relationship between objects and their representations are
conventional or social agreements.
For example, some traffic signs such as the letter "P" with a blue
background are agreed upon as a sign that the place is allowed to park.
Roland Barthes
DENOTATION CONNOTATION
the literal meaning of the sign. The suggested meaning of the sign and
the curtural conventions associated with
the sign.
an example from Roland Barthes' explanation:
Green Table