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Group 8 Semiotics

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SEMIOTICS

Group 8
1. Desiyana (2020205064)
2. Alifah Hairani (2020205065)
3. Hadana Sabila (2020205066)
SEMIOTICS
Semiotics, or semiology, is the study of
signs, symbols, and signification. It is the
study of how meaning is created, not
what it is. Below are some brief
definitions of semiotic terms, beginning
with the smallest unit of meaning and
proceeding towards the larger and more
complex.
SIGN AND SYMBOLS
 Sign is a symbol which is understood to refer to something other than itself.

 Symbols is an object that represents, stands for or suggest an idea or visual images.
FAMOUS THEORISTS

01 02 03

ROLAND
FERDINAND DE CHARLES
BARTHES
SAUSSARE PIERCE
Ferdinand de Saussure

Ferdinand de Saussure (born in


Geneva, November 26, 1857 – to a
French Protestant (Huguenot)
family who emigrated from
Lorraine during the religious wars
in the late 16th century, he is a
Swedish linguist who is considered
one of the Fathers of Modern
Linguistics and semiotics. .
FERDINAND DE SAUSSARE
He was a Swiss linguistic who created the term
"semiotics". He distinguished between signifier and
signified.

Signifier:

The image or sound that gives a meaning. E.g. Blue


colour

Signified:

The concept or meaning that the sign refers to.

e.g blue colour is often


Signifier and signified in camera movement

Signifier Signified

Pan down Power/authority

Pan up Small/weak

Dolly in Focus

Fade out/in Start or end

Cut Excitement

Wide Conclusion
CHARLES PIERCE

He was born on 10 September 1839.


He followed a career in math,philosophy
and was a logician.
Pierce argument:
● Every thought is a sign and every act
or reasoning of the interpretation of
signs.
● Signs function as mediators between
the external world of objects and the
internal world or ideas.
PEIRCE Semiotics is famous for the concept:
TRIADIC/TRICOTOMY
OBJECT TRICTHOMY (The division of signs based on the object's relationship to
reality/representation)

ICONS INDEX
A sign that has a similar A sign that has a causal relationship with
appearance to its its reference.
reference. For example: For example, footprints on the ground
photos or paintings are a sign that someone is passing. The
presence of smoke is a sign that there is
a fire in the place.

SYMBOLS
Signs that the relationship between objects and their representations are
conventional or social agreements.
For example, some traffic signs such as the letter "P" with a blue
background are agreed upon as a sign that the place is allowed to park.
Roland Barthes

He was a french literary theorist, critic, and like


saussure was also intrested in semiotics. His
semiotic theory focuses on how signs and
photogrphs represent different cultures and
ideologies in different ways.
There is two ways through of Roland statement:

DENOTATION CONNOTATION
the literal meaning of the sign. The suggested meaning of the sign and
the curtural conventions associated with
the sign.
an example from Roland Barthes' explanation:
Green Table

in the dictionary it but in Indonesia a


means the table is green green table can mean
trial
the table is green, this is trial, this includes connotations or
included in the actual dual meanings connected with culture
descriptive and literal such as beliefs, attitudes and
denotation or meaning. ideologies.
Benefits of semiotics:

to learn how humanity makes sense of study people's perception of


things. such as: The sign of love in a signs.
letter is interpreted as a love letter.

to minimize the occurrence of


as the main bridge of misunderstandings and find out
personal words. how these signs can avoid
misunderstandings.
THANK YOU

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