Multicultaralism of Mcdonald's: MAN 2217 - Teamwork & Diversity Management 2 Year 2 Semester Group Assignment Group No 01
Multicultaralism of Mcdonald's: MAN 2217 - Teamwork & Diversity Management 2 Year 2 Semester Group Assignment Group No 01
Multicultaralism of Mcdonald's: MAN 2217 - Teamwork & Diversity Management 2 Year 2 Semester Group Assignment Group No 01
Mcdonald’s
They to use a universal business and Small business have , less money and resources
marketing approach to customize offerings to allocate to certain activities , such as
to each country marketing
Multinational companies have to figure out Small company have a smaller employee base.
how to implement HR systems and This allows for easier development of a certain
cultures, while maintaining a unified work culture and an intimate workplace.
company environment. Ex: Malliban biscuits , people’s bank
Ex: Mc.donalds ,Coca cola ,Apple
McDonald’s organization introduction
McDonald’s is the world’s leading food service retailer with more than
30,000 restaurants in 119 countries serving 47 million customers each
day.
The business began in 1940, with a restaurant opened by brothers DICK
and MAC MCDONALD in san Bernardino, California.
The present corporation dates its founding to the opening of a
franchised restaurant by RAY KROC , in des Plaines, Illinois on April
15,1955.
McDonald’ id the largest franchise corporations in the world.
MC Donald’s organisation
introduction cont…
This factor alone makes the company a multinational corporation with many
locations
While McDonald's is known for its one dollar burgers and crisp French fries,
the company often Has to adapt to its surroundings and to the cultural of the
country in which it is doing business
At that time , the franchise was yielding more effective results than various
other McDonald restaurants throughout the world.
After reaching this point McDonald's partnered with the Andolu group and
decide to open additional restaurants throughout the country
Culture of McDonald’s
Shared value system and maintains standardized to ensure same quality and
reduction.
To be the best employer.
Franchise, or as corporate itself.
Does McDonald’s promote cultural
diversity?
Fostering diversity among its three “legs” – employees, franchisees and
suppliers.
The company has earned recognition.
The Company launched its global women’s initiative.
The goal move from awareness to action, see our differences as strengths,
respecting and valuing all cultures on both sides of the counter around the
globe.
Focus on cultivating relationship accountability ,respect and the
opportunity to succeed.
Multiculturalism of McDonald’s
A comforting, familiar experience everywhere.
Americanization or westernization of the world.
Started shutting shop.
Multiculturalism is bound to survive.
More or less coexisted.
Three factors that have led to success
for McDonald’s diversity efforts,
Leadership suppoer and accountability
Diversity education
Employee business networks
Objectives of McDonald’s
Mcdonald’s has strong corporate values and the industry where it is operating
is highly competitive.
To maintain the customer value and satisfaction it must improve on the
products they are offering
Mcdonald’s should initiate with new product line or new items in the menu so
customers are not bored with same items and also maintain the quality of the
products it has been serving.