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    Research 2 SAMPLE

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    Jenn Imperial

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    Research 2 SAMPLE

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    Jenn Imperial
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    Research 2 SAMPLE PPT

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    6 views8 pages

    Research 2 SAMPLE

    Uploaded by

    Jenn Imperial

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Research 2

    Quantitative Research
    Week 1
    Jennifer Imperial Datu
    Objectives
    At the end of the lesson you will able to:
     DESCRIBES THE TYPES OF RESEARCH
    QUANTITATIVE RESEARCH QUALITATIVE RESEARCH

    PURPOSE: explain , and gain insight and PURPOSE: gain insight about phenomena
    understanding of phenomena through through intensive collection of narrative data.
    focused collection of numerical data

    APPROACH TO INQUIRY: deductive, APPROACH TO INQUIRY: Inductive,


    objective, focused and outcome oriented. subjective, holistic and process oriented.

    DATA ANALYSIS: raw data are numbers DATA ANALYSIS: raw data are words
     Quantitative Research is use to examine the relationship between
    variables, quantify the problem by way of generating numerical data
    and explain the phenomenon by way of gathering numerical data
    or data that can be analysed using statistical tools quantittaive data
    collection methods include various forms of surveys such online
    surveys, questionnaire surveys, mobile surveys, face to face
    interviews, telephone interviews, longitudinal studies, data mining
    using meta-analysis, online polls, and systematics observations.
    Quantitative approaches are best used to answer what, when, and
    who questions are not well suited to how and why questions.
     Characteristics of Quantitative Research.
     
    Quantitative Research involves studies which data concerned can be analysed in
    terms of numbers. Below are the characteristics of quantitative research.
     It is reliable and objective.
     It uses statistics to generalize findings.
     It reduces and restructures a complex problem to a limit number of variables.
     It looks connections between variables and establishes cause and effect
    relationships in highly controlled circumstances.
     It tests theories or hypothesis.
     It assumes that the sample is representative of the population.
     The subjectivity of its methodology is a secondary concern.
     It deals with the details of the subject.
     Strengths of Quantitative Research
    Quantitative research provides data that can be expressed in numbers and which are usually gathered
    by survey questionnaires from large numbers of respondents randomly selected for inclusion. The data can
    be tabulated and interpreted using descripted statistics like t-tests, ANNOVAs ,or multiple regression
    correlations. The following are the advantages of quantitative research.
     Since quantitative research uses numbers and figures to denote a particular thing, this kind of research
    requires you to focus your full attention on the object of your study.
     Quantitative research is described as objective research in contrast to qualitative research that is
    subjective.
     The data gathered is precise and reliable.
     Weakness of Quantitative Research
    Not all research problems or questions can be answered by quantitative methodology.
    There are natural limitations. The use of quantitative research is weak where it is
    inappropriate or improper. Quantitative research involves planned and structured
    questionnaires or checklists. It leads to limited outcomes because the questionnaires contain
    close ended questions. The following are the limitations of quantitative research.

     Improper representation of the target population might hinder the research for achieving its
    desired purposed and objectives.
     Related secondary data are sometimes not available or accessing available data is difficult
    to obtain through structured data collection instruments.
     Lack of resources for data collection. Self-reported information obtained from
    questionnaires maybe inaccurate or incomplete.
     Inability to control the environment.
     Studies are expensive and time-consuming.
    VENN DIAGRAM
    QUALITATIVE RESEARCH

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