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    7 P'S of Marketing Mix: Air India

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    divyanshu ranjan
    Air India is India's national carrier airline owned by the Government of India. It operates domestic and international flights using a fleet of Boeing and Airbus aircraft serving over 100 destinations [1]. Air India focuses on passengers as its key product and uses competitive pricing along with promotions to attract customers. It has skilled staff across its pilots, crew, and management to deliver on the customer experience.

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    7 P'S of Marketing Mix: Air India

    Uploaded by

    divyanshu ranjan
    541 views9 pages
    Air India is India's national carrier airline owned by the Government of India. It operates domestic and international flights using a fleet of Boeing and Airbus aircraft serving over 100 destinations [1]. Air India focuses on passengers as its key product and uses competitive pricing along with promotions to attract customers. It has skilled staff across its pilots, crew, and management to deliver on the customer experience.

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    MOS

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    Air India is India's national carrier airline owned by the Government of India. It operates domestic and international flights using a fleet of Boeing and Airbus aircraft serving over 100 destinations [1]. Air India focuses on passengers as its key product and uses competitive pricing along with promotions to attract customers. It has skilled staff across its pilots, crew, and management to deliver on the customer experience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    541 views9 pages

    7 P'S of Marketing Mix: Air India

    Uploaded by

    divyanshu ranjan
    Air India is India's national carrier airline owned by the Government of India. It operates domestic and international flights using a fleet of Boeing and Airbus aircraft serving over 100 destinations [1]. Air India focuses on passengers as its key product and uses competitive pricing along with promotions to attract customers. It has skilled staff across its pilots, crew, and management to deliver on the customer experience.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    7 P’s OF MARKETING MIX

    PRODUCT
    PRICE
    PLACE
    PROMOTION
    PEOPLE
    PROCESS
    PHYSICAL EVIDENCE

    AIR INDIA
    BY
    DIVYANSHU RANJAN
    BBA TY,SEM-5
    ROLL-51
    MOS
    INTRODUCTIO
    N OF AIR INDIA
    • Air India is the flag carrier airline of India, headquartered at New Delhi.[8] It
    is owned by the Government of India, which has approved the sale of 
    Air India Limited to Talace Private Limited, a Special-Purpose Vehicle
     (SPV) of Tata Sons. The sale is expected to close in December 2021. Air
    India operates a fleet of Airbus and Boeing aircraft serving 102 domestic
    and international destinations.[9][10] The airline has its hub at 
    Indira Gandhi International Airport, New Delhi, alongside several focus
    cities across India. Air India is the largest international carrier out of India
    with an 18.6% market share.[11] Over 60 international destinations are
    served by Air India across four continents. The airline became the 27th
    member of Star Alliance on 11 July 2014.
    • The airline was founded by J. R. D. Tata as Tata Airlines in 1932; Tata
    himself flew its first single-engine de Havilland Puss Moth, carrying air mail
     from Karachi's Drigh Road Aerodrome to Bombay's Juhu aerodrome and
    later continuing to Madras (currently Chennai). After World War II, it
    became a public limited company and was renamed as Air India. On 21
    February 1960, it took delivery of its first Boeing 707 named Gauri
    Shankar and became the first Asian airline to induct a jet aircraft in its fleet.
    [12] In 2000–01, attempts were made to privatise Air India and from 2006

    onwards, it suffered losses after its merger with Indian Airlines. Another


    privatisation attempt was launched in 2017, which concluded with
    ownership of the airline and associated properties reverting back to the
    Tatas in 2021.
    Air India at one time had two products.
    Passenger and cargo transport.
    PRODUCT However, the cargo transport of Air
    India has been decommissioned in
    2012, and the airlines only operates
    through passengers. For passenger
    transport, Air India uses a fleet of 
    Boeing and Airbus planes. The flight,
    along with in flight entertainment and
    its premium lounges are some of the
    main products of Air India.
    Air India has different prices based on
    the route of Air traffic as well as the
    distance and finally the number of halts
    PRICE on the way. At the same time, within a
    flight, two kinds of pricing exist –
    Economy class and Business class. The
    pricing of Air India is 
    competitive pricing as none of the
    airline operators can nowadays exist
    without keeping competition in mind.
    Along with this, the travel via Air India
    is not much renowned, and hence the
    airline cannot demand premium pricing.
    PLACE • All Airline tickets are nowadays
    booked online so that place in Air
    India does not matter much. Most
    online retail sites like yatra.com,
    make my trip, Expedia have Air India
    airlines listed on their portal, and this
    is where people can buy Air India
    tickets.
    PROMOTION
    •  Point of purchases i.e. ticketing counters at
    traveling agencies, online options (E.g.
    Membership promotions, couple tickets,
    Tourist packages for agencies and various
    other individual and corporate offers). The
    fact that Air India is an Indian government
    operated airline in itself creates a brand
     equity for the airline. Besides this, regular
    banners and outdoor promotions are carried
    out by Air India. Finally, the airline offers
    various trade discounts and trade tie ups to
    promote its own business via the B2b 
    channel.
    PEOPLE
    • Air India has a team of skilled &
    professionally trained pilots, ground staff,
    flight attendants, freight movers and packers,
    security personnel, management decision
    makers and most importantly, customers.
    • To avail of the air service, there is online
    or manual booking of tickets followed by
    confirmation at security desks on arrival
    PROCESS at the airport at least 2 hrs before the
    scheduled commencement of the journey.
    After boarding the aircraft, basic after
    sales services are provided to those who
    avail of the range of services available.
    Besides, arranging for passenger travel
    post landing to the convenient
    destination, arrangements made if flights
    are delayed or rescheduled etc are some
    of the value additions that the airline
    offers to provide improved 
    customer satisfaction.
    PHYSICAL
    EVIDENCE
    •  All Air India planes are spacious and
    excellent in their service. Their premium
    lounges too are very very comfortable.
    Hence, many people like to travel from Air
    India itself.

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