The Man Company

Contact Information

 Website www. themancompany.com

 Ownership Status
 Privately Held (backing)
 Financing Status
 Venture Capital-Backed
 Primary Industry
 Personal Products
 Primary Office Spazedge Tower, Tower-B Office Number 522-526, Sector
47Gurugram, Haryana 122002
 India+91 085277 00000
Introduction

 The Man Company is your ultimate one-stop solution into becoming a gentleman: a man of refreshing candor
who is known for his well-made scent statements.

 The Man Company was conceived in honour of the modern men who look and feel their very best.

 We believe that becoming a gentleman is a journey rather than a destination. And we’ve resolved to accompany
all aspiring gentlemen to be their constant companion.

 Entirely free of harmful chemicals and enthusiastically infused with premium essential oils, we’ve devised a
product range that is meticulous about our customer’s aesthetic improvement. The core of our offerings lies in
the quality and richness of handpicked natural ingredients. Free of SLS and Parabens, our products were
formulated to make sure you got the harm-free royal treatment you deserve
Description

 Retailer of grooming products intended for aesthetic improvement. The

company's products include face and body wash products, shampoos, hair gels,
shaving gels, pleasure products and grooming starter packs, enabling men to
avail grooming accessories and personal care products online.
Core Team

 1.Bhisham Bhateja Co-Founder

 2.Hitesh Dhingra Founder & Managing Director

 3.Parvesh Bareja Co-Founder

Best Sellers

 The Man Company Charcoal Face Wash With Ylang-Ylang & Argan, The Man Company
Almond & Thyme Beard Box ,The Man Company Essencia Morrocon Argan Oil
Facewash, The Man Company Argan & Geranium Beard Oil + Beard Wash Combo, The
Man Company Argan & Geranium Beard Oil, The Man Company Almond & Thyme
Beard Oil, The Man Company Almond & Thyme Beard Wash, The Man Company
Essencia Moroccan Argan Oil Shampoo, The Man Company Lavender & Cedarwood
Beard Oil + Beard Wash Combo, The Man Company Charcoal Face Scrub With
Lemongrass & Eucalyptus
Helios Lifestyle Pvt. Ltd, a startup that sells grooming products under the brand
The Man Company
Headquarters: Gurgaon, Haryana,
India Founding
2015
About Founder

 Hitesh Dhingra is Founder and MD of The Man Company. A serial entrepreneur

in the digital space, Hitesh founded the company in 2015 along with
ParveshBareja and BhishamBhateja.
 The Man Company is India’s leading brand offering premium grooming
essentials for men.
Valuation

 Emami is acquiring the stake in the startup at a valuation of around Rs 80-100 crore. ... In
the fiscal year ending March 2017, The Man Company reported revenue of Rs 5.6 crore,
compared with Rs 1.1 crore in the previous financial year.
Upcoming Products

 The Man Company Will Be Launching the Defence Theory, a skincare range for the
hardworking #GentlemanInYou
Target Market

 The Man Company is aiming to target men in the age bracket of 25-37, who are seeking
to better their grooming regimen. The target group called as “Aspirers” would want to
upgrade to the better quality products offered by the firm. Mohit mentions that there is a
huge price point gap that exists in this segment with basic offering starting from
$3( INR180) to the premium ones starting at $11( INR700). The Man Company wants to
position its products within this breadth which would make it qualify above the mass
level products and more as a premium product.
How It Work

 A consumer has the choice to order one product or a basket of products from The Man
Company. The firm even offers a starter kit wherein one can try the products before
buying them. This consists of 25 ml packs of different grooming products. Customers
have the choice to customize their products basket to suit their needs, set the frequency of
their order, and revise or cancel their subscription any time they want to. Once you have
chosen your basket, one can automatically place a standing order instruction for these
products to be delivered on the frequency one decides. The standing order instruction
model enables that your account is automatically debited whenever it’s time for your
subscription to be delivered, thereby saving you the hassle of logging into your account
again and again. The money from a consumer’s account is debited five days before the
products are shipped and he is also notified of the same.
Objective

 The Man Company intended to promote their limited edition Valentine’s Day Special
Gift boxes. The brand wanted to target young, social media savvy audience in metro
cities and wanted to create curiosity about the premium products and contents of the gift
boxes, to drive the sales.
Challenge

 With the growing scope of the men grooming industry in India, market leader The Man
Company wanted to keep its edge. While they had established an offline presence as
well, they are at heart an eCommerce first business and continually looking to grow
online. They were looking at ways to optimize the customer experience on their website
even further. After the TMC team spoke with SearchTap, they recognized that their
store’s search could be improved on.
Competition

 As far as the grooming market is concerned, The Man Company has a lot of competition
from established brands in the industry such as Gillette, Garnier, Bodyshop, Emami,
P&G, Dabur, Park Avenue and Loreal. This category is witnessing a slew of product
launches especially targeted towards men, corroborating the earlier cited Euromonitor
report that the market will expand considerably as men turn more and more towards
brands targeted at them. Thus the Man Company will see enough competition breaking
into the segment, ruled by FMCG giants. However, as far as its revenue model is
concerned, it is one of the first entrants to offer these products on a subscription basis-
something which has not yet been attempted by its competitors.
Results

 Engaging with more than 50 Influencers, the campaign successfully generated more than
54 unique content pieces that managed to gather an impressive unique Reach of more
than 151K, with total content engagements of more than 42k on Instagram alone. The
phenomenal Reach helped the brand spread the word about their product and offer,
fulfilling their objective of spreading awareness around the Valentine’s Day special gift
boxes. Speaking about the success of the campaign, Vaibhav Makhija, Product Manager
at The Man Company said – “Our experience (of Qoruz Rewards) was largely good…we
all liked the posts and stories that were posted by them (the influencers).
USP

 All our products are made with ingredients of premium quality and contain very rich benefits.
Ingredients being one of our USPs, we are very picky and choosy about them. Our ingredient
story formulates our product image. After a lot of research and testing, we have hand picked the
best ingredients and figured various ideal combinations, to offer the products that solve some or
the other problem. Every product offered, is an amalgamation of elements carefully crafted out
of rich ingredients. The USP of the brand lies in the quality and selection of handpicked natural
ingredients. The products contain 100% natural premium oils, and are SLS and Paraben free,
which makes sure, that your skin, eyes and hair follicles stay unharmed from these chemicals.
All the products are made with premium and rich ingredients like chamomile, coffee beans,
patchouli, rose wood, argan oil, black pepper, aloe vera, bergamot, ginger, lime, tea tree, thyme,
almonds and mint. After a rigorous process of research and development, and testing various
permutations and combinations of selected ingredients, the company swears by the quality of its
products
offline store

 Lifestyle store

 The Body Shop

 Shopper Stop

 Peter England
Online

 Amazon

 Flipkart

 Myntra

 Paytm Mall

 Nykaa

 Shopper stop
Thank you