Value, Aspiration, and Culture

VALUE, ASPIRATION, AND CULTURE
A power point presentation for Theory 2 by

Architect Gregoria M. Mercado
Values
 Value is defined by Webster as “that which is desirable
or worthy of esteem for its own sake; a quality having
intrinsic worth. “
 “The regard that something is held to deserve; the

importance or preciousness of something.”
 Values are motivative factors in human behavior. They

provide a basis for judgment, discrimination, and
analysis. These qualities make intelligent choices
possible between alternatives. They grow out of human
interests and desires.
Aspiration
 1. A hope or ambition of achieving something:
2. The object of such an ambition; a goal.
 A strong desire of achieving something.
 An aspiration is a desire or ambition for which
someone is motivated to work very hard.
Culture
 the quality in a person or society that arises
from a concern for what is regarded as
excellent in arts, letters, manners, scholarly
pursuits, etc.
 The totality of socially transmitted behavior
patterns, arts, beliefs, institutions, and all other
products of human work and thought.
Values and Culture
 While no two individuals have exactly the
same set of values there are many values which
are common to particular groups, communities,
and larger societies.
 These stems from a pattern of responses
discovered, developed, or invented which
arises from the interactions between members,
and between members and the environment.
 Culture determines what is acceptable,
important, right and workable.
Values and Culture
 Romans
 Order
 Organization
 Discipline
Values and Culture
 Romans
 The dream of peace, prosperity and unity of the Pax Romana
survives. It was characterized by centralized control, the
suppression of local identities, the imposition of a unified
system of beliefs and values - let alone the enslavement of
conquered populations, the attribution of sub-human status to a
large part of the workforce, and the deprivation of women of
political power.
Values and Culture
 Romans
 The unified empire depended on common

values, many of which could be described as
'cultural', affecting both the elite and the
masses. Popular aspects of Graeco-Roman
literary culture spread well beyond the elite,
at least in the cities. Baths and amphitheatres
also reached the masses. It has been observed
that the amphitheatre dominated the
townscape of a Roman town as the cathedral
dominated the medieval town.
 The underlying brutality of the amphitheatre

was compatible with their own system of
values and the vision of the empire as an
endless struggle against forces of disorder
and barbarism.
Values and Culture
 Americans  Equality.
 American Values
 by Guy Reel  Democracy.

 What is America? What  Champion of the little
are the values it has most guy.
fought for and admired?
A few of the first, and
most important, come to  Helper of the oppressed.
mind:
 Defender against tyranny.
Values and Culture
 Americans
 God.
 Some of the
other values are  Freedom of
ingrained in religion.
American
history and
beliefs:  Family.
 Capitalism.  Wealth.
 Independence.  Faith.
 Strength.  Entertainment
and happiness
Values and Culture
 “Even a casual reader of these values can see where conflicts might arise
among them. Capitalism and strength have made America great, but they
have generated their own set of inequalities. Our wealth is unequaled, but
Jesus taught that our faith should make wealth meaningless. Equality is a
wonderful ideal, but frankly, not everyone is created equal. Freedom is fine
until we see our vast money-obsessed entertainment and happiness
apparatus assaulting us with base immorality, cowardly news, and stupidity.
Values and Culture
 Without the imagined enemies, you just have - America. It is an America struggling
with competing interests among its core values. It should try to help the poor while
building wealth for us all; it should try to lead the world without exploiting or
dominating it; it should not be ashamed of a faith in God but should never
discriminate against those of different beliefs; and it should try to figure out balances
between those "right and left" policy disputes, such as protection of the environment
versus encouraging development.”- Guy Reed
Values and Culture
 Filipinos
 Family
 Hard work
 Study
Values and Culture
 Filipinos
 Values that we aspire:
 Integrity – quality or state of being complete or
undivided. This is also synonymous with honesty –
straight forwardness of conduct.
 Discipline – Courtesy and fairness are involved when we
are called to practice discipline.
 Line
 Use of natural resources
 Hard work - Filipinos are willing to labor diligently and
consistently to earn a living and improve their lot in life.
 Justice – “fairness, objectivity, impartiality”
To the future architects
 As a future housing expert or interior designer,
you will be dealing with people on a daily basis.
Your belief is that the physical environment,
when developed properly according to the
situation at hand, can enhance peoples lives, fulfill
them, and make them happier and healthier.
 You need to be a communicator – to understand
your client’s problems, and to know what is
valuable to them, what they aspire for, and their
belief system which guides them. You need to
communicate well to express your own ideas.
To the future architects
 It needs sensitivity along with knowledge to
realize what you can change and when.
Recognizing the values of an institution as large
as a country or as small as the family can help
guide your selection of an appropriate design.
 Values can influence people’s own self-concept.
It is readily accepted that people will generally
take better care of a space and its contents if it
becomes important for them and if it is a
pleasant place for them to live and work.
Brainstorming
 The following are some spaces that need to
become important or a place of value to people.
 Nursing homes
 Residence halls
 Schools
 Offices
 Restaurants
 Brainstorm with your groupmates what can be
done in these places so that they can be pleasant
spaces to live or work in.
 Thanks for listening…
 God bless us as we seek to meet the
needs of our fellowmen for pleasant and
meaningful structures.

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VALUE, ASPIRATION, AND CULTURE

A power point presentation for Theory 2 by

 “The regard that something is held to deserve; the

 Values are motivative factors in human behavior. They

 The unified empire depended on common

 The underlying brutality of the amphitheatre

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