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    IBM Presentation

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    Revanth Kr
    BMW is a German luxury automaker and motorcycle manufacturer headquartered in Munich. It produces luxury cars, SUVs, motorcycles and provides mobility services. Some key offerings include the BMW M series performance cars, BMW i electric vehicles, Mini brand, and Rolls-Royce luxury vehicles. BMW Motorrad is the company's motorcycle division established in 1923.

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    IBM Presentation

    Uploaded by

    Revanth Kr
    33 views14 pages
    BMW is a German luxury automaker and motorcycle manufacturer headquartered in Munich. It produces luxury cars, SUVs, motorcycles and provides mobility services. Some key offerings include the BMW M series performance cars, BMW i electric vehicles, Mini brand, and Rolls-Royce luxury vehicles. BMW Motorrad is the company's motorcycle division established in 1923.

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    BMW is a German luxury automaker and motorcycle manufacturer headquartered in Munich. It produces luxury cars, SUVs, motorcycles and provides mobility services. Some key offerings include the BMW M series performance cars, BMW i electric vehicles, Mini brand, and Rolls-Royce luxury vehicles. BMW Motorrad is the company's motorcycle division established in 1923.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    33 views14 pages

    IBM Presentation

    Uploaded by

    Revanth Kr
    BMW is a German luxury automaker and motorcycle manufacturer headquartered in Munich. It produces luxury cars, SUVs, motorcycles and provides mobility services. Some key offerings include the BMW M series performance cars, BMW i electric vehicles, Mini brand, and Rolls-Royce luxury vehicles. BMW Motorrad is the company's motorcycle division established in 1923.

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    ON

    A TI
    N T
    S E
    R E
    P4
    B MA M
    I TE
    TEAM MEMBERS-

    21E4120 PRIYADHARSHINI.G
    21E4121 KAUSHIK.S
    21E4122 PARSWA KEERTHY.S
    21E4123 NAVIN KUMAR.T
    21E4124 PRADEEP BABU.V B
    21E4125 JUDIS RAJ.S M
    BAYERISCHE MOTOREN WERKE
    INTRODUCTION

    Bayerische Motoren Werke AG, commonly referred to as BMW a


    German multinational corporate manufacturer of luxury vehicles and
    motorcycles headquartered in Munich, Bavaria, Germany. The
    corporation was founded in 1916 as a manufacturer of aircraft
    engines, which it produced from 1917 until 1918 and again from
    1933 to 1945.
    BMW became an automobile manufacturer in 1928 when it purchased
    Fahrzeugfabrik Eisenach, which, at the time, built Austin Sevens
    under licence under the Dixi marque.The first car sold as a BMW
    was a rebadged Dixi called the BMW 3/15, following BMW's
    acquisition of the car manufacturer Automobilwerk Eisenach.
    Throughout the 1930s, BMW expanded its range into sports cars and
    larger luxury cars.
    WHAT PRODUCTS AND SERVICES DOES BMW
    OFFER?
    BMW is known for making ultramodern luxury cars with the latest features and
    technologies, you may think that the company was founded in the modern era.
    BMW was founded in 1916 and just recently celebrated its 100th anniversary.
    The logo for BMW is distinctive and easily recognizable.

    BMW's "Project i" is a program created


    to develop lightweight eco-friendly
    urban electric car concepts 
    designed to address the mobility
    and sustainability needs for people
    who live in megacities
    BMW M SERIES OVERVIEW

    BMW M ("M" for "motorsport")


    was initially created to facilitate
    BMW's racing program, which was
    very successful in the 1960s and
    1970s.
    BMW MOTORRAD

    BMW Motorrad is the motorcycle


    brand of BMW, part of its
    Corporate and Brand
    Development division. It has
    produced motorcycles since
    1923, and achieved record sales
    for the fifth year in succession in
    2015.
     Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of
    BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand
    name and logo from Rolls-Royce Holdings plc, and acquired the rights to
    the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from
    Volkswagen AG.

    Mini is a British automotive marque founded in 1969, owned by German


    automotive company BMW since 2000, and used by them for a range of small
    cars. BMW acquired the marque in 1994 when it bought Rover Group
    (formerly British Leyland), which owned Mini, among other brands.

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