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    AK21103 Lecture 7 Media Relations

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    Abd Joe
    This document discusses media relations and provides an overview of key concepts. [1] Media relations involves building open communication channels between an organization and media outlets to share newsworthy information. [2] It also aims to obtain positive publicity and coverage of a client or organization's activities. [3] Effective media relations can help shape public opinion and build an organization's image and reputation. The document then outlines various tools and tactics used in media relations, such as media releases, press conferences, social media, and providing media outlets with timely facts.

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    AK21103 Lecture 7 Media Relations

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    Abd Joe
    33 views8 pages
    This document discusses media relations and provides an overview of key concepts. [1] Media relations involves building open communication channels between an organization and media outlets to share newsworthy information. [2] It also aims to obtain positive publicity and coverage of a client or organization's activities. [3] Effective media relations can help shape public opinion and build an organization's image and reputation. The document then outlines various tools and tactics used in media relations, such as media releases, press conferences, social media, and providing media outlets with timely facts.

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    This document discusses media relations and provides an overview of key concepts. [1] Media relations involves building open communication channels between an organization and media outlets to share newsworthy information. [2] It also aims to obtain positive publicity and coverage of a client or organization's activities. [3] Effective media relations can help shape public opinion and build an organization's image and reputation. The document then outlines various tools and tactics used in media relations, such as media releases, press conferences, social media, and providing media outlets with timely facts.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    33 views8 pages

    AK21103 Lecture 7 Media Relations

    Uploaded by

    Abd Joe
    This document discusses media relations and provides an overview of key concepts. [1] Media relations involves building open communication channels between an organization and media outlets to share newsworthy information. [2] It also aims to obtain positive publicity and coverage of a client or organization's activities. [3] Effective media relations can help shape public opinion and build an organization's image and reputation. The document then outlines various tools and tactics used in media relations, such as media releases, press conferences, social media, and providing media outlets with timely facts.

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    © All Rights Reserved
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    You are on page 1of 8

    AK21103 PRINCIPLES OF

    PUBLIC RELATIONS
    LECTURE 7:
    MEDIA RELATIONS
    MEDIA RELATIONS
    What is Media Relations?

    1 2
    Open Channel Communication Publicity and Coverage
    An activity intended to build open
    channels of communication between an
    Basically, means obtaining suitable
    organization and the media, as a way of
    publicity, or news coverage on client’s
    sharing news and features of potential
    activities or PR practitioners'
    interest to the media audience
    organization.
    (Lattimore et al.,2009)

    3 4
    Shaping of Public Opinion Images and Reputation
    Effective media relations helps
    Helps organization in organization to build its images for
    shaping public opinion better reputation
    PR – MEDIA RELATIONS - PUBLIC 3

    Mapping the relationship

    Government
    / Regulator

    Consumers

    Image / MEDIA
    ORGANIZATION PUBLIC
    Reputation RELATIONS

    NGOs

    International
    institutions
    Social
    institutions
    SOME INTERESTING TERMS IN MEDIA RELATIONS 4

    01 02
    MEDIA RELEASE / STATEMENT PRESS CONFERENCE
    Documents sent out by organization Staged event organized by the PR on
    to the media. Press release – hard behalf of the organization. A venue to
    news, such as announcement / Soft inform the media and at the same
    news – feature / Just a statement. time to address any feedback from the
    media.

    JARGON

    GATE KEEPERS MEDIA PITCHING

    04 03
    A process and an individual. A process A process whereby a PR practitioners
    whereby the editor of the media may will pitch to the media for some
    decide to publish or not the media interesting story.
    release sent by the PR practitioners. .
    TOOLS FOR MEDIA RELATIONS 5

    (conventional)

    STAGED EVENTS
    Press conference & Media briefing.

    MEDIA RELEASES
    Hard and soft news.

    ACCESS OPPORTUNITY
    Interview opportunity with key
    personnel in the organization.
    TOOLS FOR MEDIA RELATIONS (NEW) 6

    Audio & video


    Headline &
    Link

    SOCIAL The future of media


    MEDIA WEBINAR relations

    Pictures of events +
    Caption

    Story, pictures & video


    TACTICS TO FOSTER BETTER RELATIONS 7

    FACTS & FIGURE FAIR TREATMENT WHEN


    It is essential to share interesting All media organizations are Media has their own schedule,
    and timely story with the media. competitors. All are competing for knowing this on when to send
    Media love facts and figures spot and exclusive news. Be fair to media releases would increase
    all media personnel and company. trust between your organization
    and the media. 

    APPRECIATION WHO IS WHO


    Media days, awards & complete Media Guidebook would be a good
    media personnel profile. start to get to know who is who
    and where in the media industry .

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