SMARTWATCH

MARKETING PLANS
 ENIVRONMENT ANALYSIS
Environment Analysis of Smartwatch is analysed through micro & macro factors of Porter’s Five Forces and
PESTLE
 PORTER’S FIVE FORCES & PESTLE
ANALYSIS OF SMARTWATCH
• Rivalry amongst existing competitors: The rivalry among the competitors of the Apple, MI Watch
includes not only the industry giants such as Google and Sony, but also the tap-to-pay feature
• Bargaining power of suppliers: Apple, MI is inviting app designers to begin creating new apps for the
Apple, MI Watch 
• Bargaining power of consumers: Those who will first buy the product are likely “new adopters who
already own many Apple products”
• Threat  of new entrants: With each new invention Apple, MI creates there are always imitators who
follow suit
• Threat of substitution: Google, Samsung, and Sony have already made their own “smart-watches”

P E S T L E
Political Economic

•
Social

Demographics
•
Technological

Recent
technological
developments 
•
Legal

Discrimination
Environmental

• Waste
management in
• Tax rates and • Inflation rate and skill level law Technology
• Technology's
incentives • Interest rates of the • Copyright and sector
impact on product
• Bureaucracy • Exchange rates population offering patents • Attitudes
and & stability of • Attitudes • Impact on cost • Consumer toward “green”
interference host country • Class structure, structure in protection and or ecological
• Trade Scientific & e-commerce products
currency. hierarchy and
regulations & Technical • Employment • Attitudes
• Efficiency of power Instruments
tariffs related financial structure in the industry
law toward and
to Technology markets • Rate of • Health and support for
society. safety law renewable
technological
diffusion energy
 CONSUMER CHARACERISTICS &
PERFERENCES
From the analysis of survey on apple smart watch we had concluded some of the factors that affects the
growth of Apple smart watches

From the- demographics we had observed that the smartwatches are most popular in the age group of 18-
22. We know that these group are generally complied of students, so company must launch various youth
or student related offers for their product in order to enhance sale.
it has been seen that Switching from apple to Samsung is hiking up now days, the main factor might be
comfortability and pleasurable touch feature that seems less in apple smartwatches. So, company must
focus on the “Psychographic Segmentation” of watch to satisfy customers need.
It was slightly observed that some of the people don’t know much about the smartwatches, reason could
be the lack of information available about the product or it might be a slow advertising about the product.
Some company must also focus on the advertisement segment of their product, to generate leads in sale of
product.

Survey Responses Consumer Insights

https://docs.google.com/spreadsheets/d/11MKTlaph https://docs.google.com/document/d/1yqA-8ATpLM
BL9rSiYYBLROy7gFp-LZ23bj6cbUD10FSrA/edit# I1-W7qz76U37WmrzQqRWCQ-Qv5dFmX05E
gid=709016758
 INDUSTRY ANALYSIS
At the industry level Smartwatches are analysed through market trends/ shares, market segmentation and
growth rates
 MARKET TRENDS
• According to smartwatch market trends, many leading vendors such as Apple, Xiaomi, Fitbit, and others
are operating in this segment.
• Various features include notifications, alerts, apps, answer messages by voice, media management,
fitness tracking, and a very good battery life.
• The leading companies are collaborating with their suppliers and resellers to penetrate in the market
through the right selection of the channel, region, and target audience.
• Factors such as increase in demand for wireless fitness and sports devices, surge in health awareness
among users, and rise in technological advancements in smartwatch by market players are expected to
drive the smartwatch market size to a certain extent.
• However, high initial cost of the technology, and problems related to power consumption and low battery
life limit the market growth.
• Furthermore, growing emphasis for connected devices among various industries, and increasing demand
for connected ecosystem are expected to offer lucrative smartwatch market growth globally.

MARKET SEGMENTATION

• The global smartwatch market is segmented on the basis of product, operating system, and application.
• Based on product, the smartwatch market is segmented into extension, standalone, and classical.
• On the basis of operating system, the smartwatch market is segmented into WatchOS, android, RTOS, Tizen, and
others.
• Further, the smartwatch market is segmented on the basis of application into personal assistance, wellness,
healthcare, sports and others.
• By region, the market is analysed across North America, Europe, Asia-Pacific, South America and Middle East &
Africa along with its prominent countries.
 MARKET GROWTH RATES
• The global Smart watches market size is expected to gain market growth in the forecast period of 2020 to 2025, with a CAGR of
19.6% in the forecast period of 2020 to 2025 and will expected to reach USD 33900 million by 2025, from USD 16560 million in
2019.
• Smart watches, like may markets have been impacted by the situation of pandemic. Shipments have slowed and sales have declined. 
• Much of this has been caused by things like shipment delays. Which could have stemmed all the way from shipment of components
for production.
• And smartwatches seem to be deemed an unnecessary luxury for the consumers.

APPLE INC.’S MARKETING MIX OR

4P’S
• Apple Inc.’s marketing mix (4P) indicates how the company matches its business activities to the
conditions of the global market for information technology, consumer electronics, and online services.
• A company’s marketing mix involves the strategies and tactics pertaining to the implementation of a
marketing plan. The focus of the marketing mix is on the 4P variables, namely, Product, Place,
Promotion, and Price. In this business case, the marketing mix is specific to the technological nature of
Apple’s business.
• In developing its marketing mix, Apple Inc. uses an approach that focuses on premium branding. This
approach involves capitalizing on the premium brand, and ensuring that all of the 4P elements support the
maintenance of a strong brand image. 
This marketing mix element determines the
Also called the marketing communications mix, this

PRICING STRATEGIES
outputs of the business organization. In
element of the marketing mix determines the
this case, Apple’s product mix includes
communications tactics that the company uses to reach
goods and services that are classified as, or
its target customers.
involves information technology.
Apple Inc. promotes its products in
However, the company continues to
various ways, involving, different
expand its product mix, creating the
communications channels and
possibility of adding non-IT-related
parties. In addressing this 4P element, the company
products in this 4P element.
emphasizes the premium brand image and premium
Apple Inc.’s main product lines are as
quality of its products.
follows:
The following communications tactics are in Apple’s
•Mac
promotional mix:
•iPhone
•Advertising
•iPad
•iPod PRODUCT MIX •Personal Selling
•Sales Promotion
•Apple Watch
•Public Relations
•Apple TV
•Digital content
•Software APPLE
INC’S MIX
•Accessories
•Cloud services
.
This element of the marketing mix sets prices, price

OR 4P’S points, and price ranges for the company’s products.

PROMOTIONAL MIX Apple Inc. uses the following pricing strategies:

•Premium pricing strategy
PLACE OR DISTRIBUTION

•Freemium pricing strategy

This element of the marketing mix involves the The premium pricing strategy involves offering products
selection of appropriate places or venues through at a premium. In theory, a premium is an amount that is
applied in addition to the typical or common price. In
which the company distributes its products. Apple this regard, Apple’s use of the premium pricing strategy
Inc.’s business case involves company-owned sets high prices for its products.
locations, as well as other parties that the company Aside from premium pricing, the company also uses
authorizes to distribute its products. the freemium pricing strategy. This strategy involves
“free” and “premium” pricing combined into a single
The following places are included in Apple’s strategy. In this freemium pricing case, some of Apple
distribution strategy: Inc.’s products are free, but customers pay to access
•Apple Store locations more, advanced, or better features.
•Company-owned website and online stores
for desktop and mobile
•Authorized sellers
•Telecommunications companies
SWOT ANALYSIS APPLE
WATCH
STRATEGIES TO MARKET BRAND ON
A SMARTWATCH
Smartwatches are going to be a very different beast when it comes to marketing. The idea behind them is
that the most important information is delivered to consumers front and center. This is primarily due to the
loss in screen real estate; smartwatch displays are a lot smaller than those on smartphones and for the most
part they always will be. That means, consumers are not going to take kindly to bulky, flashy or intrusive
ads and promotions – not that they ever have to begin with.

Strategies to market brand on a smartwatch are:

•Develop an App That Actually Does Something
•Support New Technology
•External Marketing
•Launch a Smartwatch Friendly Site
•Use Push Notifications
•Tap Into Connected Devices
 RELATIONSHIP MANAGEMENT
Apple is a top notch brand selling a series of electronic gadgets. In Apple watch, we will get exceptional design,
amazing build, and superb performance. The overall design of the whole Apple series is so unique and can be
used as our health monitor, workout partner, and activity tracker. Also, there is an option to mix and match
straps and models according to your liking and taste. Other than that, Apple watch gives us an opportunity to
listen to your favorite music from over 50 million songs.

Apple Watch Coupon Codes, Discount Offers & Promotional Deals

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benefits.

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 SEGMENTATION & TARGETING
TARGETING STUDENT ENGINEER
SEGMENTATION
DEMOGRAPHIC 18+ 20+

PSYCHOGRAPHIC
BEHAVIOURAL
GEOGRAPHIC
 THANK YOU 

SUBMITTED BY:
SIDHARTH GUPTA 2K19/BBA/108
NISHANT BAGRI 2K19/BBA/126