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Business Enterprise Simulation

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BUSINESS

ENTERPRISE
SIMULATION
BUSINESS ENTERPRISE SIMULATION

CHAPTER 2:
ENTERPRISE
BUSINESS PLAN
BUSINESS ENTERPRISE SIMULATION

LESSON 3:
INTRODUCTION,
BACKGROUND OF
THE ENTERPRISE
BUSINESS ENTERPRISE SIMULATION

Recent statistics from the Philippines Statistical Authority


shows favorable growth rates for the service sectors.

It is apparent that most start-ups decide to invest in these


sectors because of their economic contribution and growth
rates.

The choices of most learner-entrepreneurs may be in retail-


trade and other services sub-sectors under the service sector.
BUSINESS ENTERPRISE SIMULATION

As cited in the Business Ethics and Social Responsibility:


Principles, Policies, Programs and Practices (Garalde-Orjalo
and Frias 2016), the principal role of business in economic
development in the creation of jobs. The number of
employees engaged by the enterprise and the salaries and
wages paid for the teams simulate the job creation process.
BUSINESS ENTERPRISE SIMULATION

This Business Enterprise Simulation course permits the


learner-entrepreneur to practice the observance of business
ethics through safe and inexpensive products and services for
customers, decent wages for employees, realistic returns for
investors and owners, and decent transactions with suppliers.
BUSINESS ENTERPRISE SIMULATION

Most learner-entrepreneurs groups may opt to locate their


enterprises inside the school environment or in their
residential communities. The choice of an accessible location
may be due to time, financial, and other constraints. The
choice of location is a critical decision since the primary target
market of their enterprise is the population in the chosen
locality.
BUSINESS ENTERPRISE SIMULATION

It is vital to understand the market environment and that the


method of collecting, understanding and collecting data is
through market research (Mendiola, Tanchingco, and
Agustin 2017). Through market research, the target market
can be described as its price sensitivity, buying patterns, and
other characteristics needed to match the product or service
ideas of the start-up groups.

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