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    Media Ecology Theory: Marshall Mcluhan

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    Edgar Eduardo Morales Ortega
    Marshall McLuhan's theory of media ecology examines how communication technologies shape human perceptions, experiences, and behaviors. He argues that changes in media alter the "symbolic environment" or socially constructed sensory world. McLuhan asserts that each medium has unique properties that shape how people interact with information, from the oral tradition to print, radio, television, and digital media. Understanding these environmental effects of media is crucial for comprehending social and cultural change over time.

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    Media Ecology Theory: Marshall Mcluhan

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    Edgar Eduardo Morales Ortega
    158 views12 pages
    Marshall McLuhan's theory of media ecology examines how communication technologies shape human perceptions, experiences, and behaviors. He argues that changes in media alter the "symbolic environment" or socially constructed sensory world. McLuhan asserts that each medium has unique properties that shape how people interact with information, from the oral tradition to print, radio, television, and digital media. Understanding these environmental effects of media is crucial for comprehending social and cultural change over time.

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    Marshall McLuhan's theory of media ecology examines how communication technologies shape human perceptions, experiences, and behaviors. He argues that changes in media alter the "symbolic environment" or socially constructed sensory world. McLuhan asserts that each medium has unique properties that shape how people interact with information, from the oral tradition to print, radio, television, and digital media. Understanding these environmental effects of media is crucial for comprehending social and cultural change over time.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    158 views12 pages

    Media Ecology Theory: Marshall Mcluhan

    Uploaded by

    Edgar Eduardo Morales Ortega
    Marshall McLuhan's theory of media ecology examines how communication technologies shape human perceptions, experiences, and behaviors. He argues that changes in media alter the "symbolic environment" or socially constructed sensory world. McLuhan asserts that each medium has unique properties that shape how people interact with information, from the oral tradition to print, radio, television, and digital media. Understanding these environmental effects of media is crucial for comprehending social and cultural change over time.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    MEDIA ECOLOGY

    THEORY
    Marshall McLuhan
     The media must be understood ecologically.
    Changes in communication technology alter the
    symbolic environment—the socially constructed,
    sensory world of meanings. We shaped our tools—
    the phonetic alphabet, printing press, and telegraph
    —and they in turn have shaped our perceptions,
    experiences, attitudes, and behavior. Thus the
    medium is the message. (Socio-cultural tradition)
    Environments
     Any understanding of social and cultural change is
    impossible without knowledge of the way media
    work as environments.
     All environments are inherently intangible and
    interrelated.
    Invisibility of environments
     We have trouble recognizing “the way media work
    as environments” because we’re so immersed in
    them.
     We need to focus on our everyday experience of
    technology.
     A medium shapes us because we partake of it over
    and over until it becomes an extension of ourselves.
     It’s the ordinariness of media that makes them
    invisible.
    Complexity of environments
     Understanding the influential relationship between
    the media environment and society is a subtle but
    crucial endeavor that demands a complex sense of
    both incremental and sudden changes.
     McLuhan traces the major ecological shifts in
    media throughout human history.
    Tribal Age
     An acoustic place in history
     The senses of hearing, touch, taste, and smell were
    more advanced than visualization.
     “Primitive” people lived richer lives than their
    literate descendants because the ear does not select.
     People acted with more passion and spontaneity.
    The age of literacy
     A visual point of view.
     Literacy moved people from collective tribal
    involvement to private detachment.
     Literacy encouraged logical, linear thinking, and
    fostered mathematics, science, and philosophy.
    The print age
     Prototype of the industrial revolution.
     The printing press made visual dependence
    widespread.
     The development of fixed national languages
    produced nationalism.
     McLuhan regarded the fragmentation of society as
    the most significant outcome of print.
    The electronic age
     The rise of the global village.
     McLuhan believed that the electronic media are
    retribalizing humanity.
     In an electronic age, privacy is a luxury or a curse
    of the past.
     Linear logic is useless in the electronic society; we
    focus on what we feel.
    The digital age?
     Rewiring the global village
     The digital age is wholly electronic.
     The mass age of electronic media is becoming
    increasingly personalized.

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