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    Introduction To The World of Retailing

    Uploaded by

    Alex San
    This document provides an introduction to retailing. It defines retailing as adding value to products and services sold to consumers for personal use. A retailer is a business that sells these products and services. Retailers add value by breaking bulk, holding inventory, providing assortment, and offering services. Retailers operate within a distribution channel to move products from manufacturers to consumers. The retail industry is changing with the rise of e-commerce and technology. Retail management involves strategic decision making around sourcing, operations, marketing, finance, and human resources on both domestic and global scales.

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    Introduction To The World of Retailing

    Uploaded by

    Alex San
    32 views15 pages
    This document provides an introduction to retailing. It defines retailing as adding value to products and services sold to consumers for personal use. A retailer is a business that sells these products and services. Retailers add value by breaking bulk, holding inventory, providing assortment, and offering services. Retailers operate within a distribution channel to move products from manufacturers to consumers. The retail industry is changing with the rise of e-commerce and technology. Retail management involves strategic decision making around sourcing, operations, marketing, finance, and human resources on both domestic and global scales.

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    A Kuliah 1

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    This document provides an introduction to retailing. It defines retailing as adding value to products and services sold to consumers for personal use. A retailer is a business that sells these products and services. Retailers add value by breaking bulk, holding inventory, providing assortment, and offering services. Retailers operate within a distribution channel to move products from manufacturers to consumers. The retail industry is changing with the rise of e-commerce and technology. Retail management involves strategic decision making around sourcing, operations, marketing, finance, and human resources on both domestic and global scales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    32 views15 pages

    Introduction To The World of Retailing

    Uploaded by

    Alex San
    This document provides an introduction to retailing. It defines retailing as adding value to products and services sold to consumers for personal use. A retailer is a business that sells these products and services. Retailers add value by breaking bulk, holding inventory, providing assortment, and offering services. Retailers operate within a distribution channel to move products from manufacturers to consumers. The retail industry is changing with the rise of e-commerce and technology. Retail management involves strategic decision making around sourcing, operations, marketing, finance, and human resources on both domestic and global scales.

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    You are on page 1of 15

    Introduction to

    the World of
    Retailing

    Chapter 1
    What is Retailing?
    • Retailing – a set of business activities
    that adds value to the products and
    services sold to consumers for their
    personal or family use.
    • A retailer is a business that sells
    products and/or services to consumers
    for personal or family use.
    How Retailers Add Value
    • Break Bulk
    -Buy it in quantities customers want
    • Hold Inventory
    -Buy it at a convenient place when you
    want it
    • Provide Assortment
    -Buy other products at the same time
    • Offer Services
    -See it before you buy, get credit, layaway
    The Distribution Channel

    PPT 1-4
    Distribution Channel
    Retailers are a Business Like Manufacturers
    Accounting Finance

    MIS Marketing

    Operations Human Resources


    Pertumbuhan Industri Ritel di Dunia
    Market Country Market Time GRDI Populasio GDP Penjuala
    atrractiveness Risk Saturation Pressure Score n (Juta) Per Kapita n Ritel
    No Negara 25% 20% 25% 25% Nasional
    ($ Milyar)

    1 China 100.0 72,7 18,9 88,4 70 1,394 18,110 3,869


    2 India 60,2 60,9 66,8 88,8 69,2 1,371 7,874 1,202
    3 Malaysia 76,9 87,8 23,1 59,9 61,9 110 30,860 110
    4 Ghana 18,3 42,3 96,6 79,5 59,2 29 6,452 24
    5 Indonesia 51,7 50,2 53,2 79,8 58,7 265 13,230 369
    6 Senegal 7,3 24,3 91,4 99,2 55,6 16 3,651 10
    7 Saudi Arabia 84,4 69,4 16,1 49,9 54,9 33 55,944 125
    8 Jordan 44,2 51,1 60,1 59,4 53,7 10 9,433 15
    9 UAE 86,0 100,0 0,5 24,6 52,8 10 69,382 78
    10 Colombia 46,7 71,9 42,2 43,8 51,1 50 14,943 101
    Nature of Retail Industry is Changing

    To Today’s Retailer

    Mom and Pop Store

    1-7
    Retailing is a High Tech Industry
    • Selling Merchandise over the Internet
    • Using Internet to manage supply chains
    • Analyze POS data to tailor assortments to
    stores
    • Computer systems for merchandise
    planning
    Daftar Negara Pengguna Online di ASEAN
    Penjualan E-Commerce di Indonesia
    Peringkat E-commerce dengan Jumlah Pengunjung Website
    Globalization of Retailing

    • Source Merchandise From Around the


    World
    • Wal-Mart Operates in U.S., China,
    Mexico, UK, Germany
    • Carrefour has Stores in 25 Countries
    Retail Management Decision Process

    1-15

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