PVC Pipes Analysis

Dated : 14th Apr’22

Content

1. Market Highlights
2. Expected Growth
3. Presence of Brand on Different Geographics
4. Organised Vs Unorganised PVC Manufacturer
5. Types of PVC Pipes products
6. Top PVC Pipes Manufacturers with details (Organised)
7. Pricing
8. South Market
1. Market Highlights

• Govt’s thrust on agriculture, water distribution and real estate to boost demand of PVC pipes
• 14 per cent of the organised domestic plastic piping market
• Market serviced by organized & unorganized players. The organized players service around
70% of the market. Their share is growing faster than players in unorganized market.
• Western and southern regions continued to witness their strong demand for PVC pipes in FY21,
followed by northern region. With several small unorganized players, eastern region continues
to remain underpenetrated
• According to the dealers, Astral continued its leadership in CPVC pipe segment during FY21
backed by strong demand from both project and retail segment. While Supreme continued to
witness decent retail demand, Finolex sustained its leadership in agri pipe segment. PRINCPIP’s
new CPVC flowguard pipe is aggressively competing with Astral in terms of prices.
 2. Expected Growth

• Multiple Govt Initiatives to Boost Demand of PVC Pipes, due to Housing for All, Nal se Jal, Smart City, Project Amrut &
Swachh Bharat Mission
• Expected growth of 10% CAGR
• Replacement demand in the market will be 35%
• Demand driven in
• Irrigation Sector – 47%
• Plumping (Residential & Smart City Mission ) – 37%
• Sewage – 12%
• Others – 4%
 3. Presence of Brand on Different Geographics

North :
Ajay, Prince, APL Apollo,
East :
Supreme Industries, Ashirvad
Ashirvad Pipes, Astral,
Pipes, Astral Pipes, Vectus,
Supreme, Finolex, Prince,
Finolex Industries
Skipper, Vectus
Lead : Pricing & Brand
Lead : Pricing & Plumber
suggestion

West :
Ashirvad Pipes, Astral,
Supreme, Finolex, Prince,
Kisan
Lead : Brand & Quality Central :
Ashirvad Pipes, Astral,
Supreme, Finolex, Prince,
South: Plasto
Ashirvad Pipes, Astral, Lead : Pricing & Quality
Sudhakar, Supreme, Finolex,
Nandi, Raksha
Lead : Quality & Brand
4. Organised Vs Unorganised PVC Manufacturer

• Unorgainsed PVC manufacturer are reducing in the market, they are not able to sustain in the market
due to RM price increases and other factors.
• Organised PVC manufacturer extent the share of business
 5. Types of PVC Pipes products
Descriptions GI UPVC CPVC HDPE PPR
Life (Yrs) 15-20 20-25 30-35 50 50
Max Operating
Temperature (Degree 200-250 60-70 90-100 90-100 250-300
Celcius
Higher than plastic
Strength Hoop 500-600 450-550 350-400 250-200
pipes
Cheaper than GI, costlier Cheaper than GI, Cheaper than GI,
Cost Costlier than plastic Cheaper than GI
than UPVC costlier than UPVC costlier than UPVC
Excellent anticorrosion
No effect due to Has anti-corrosive Good chemical resistance and
Corrosion Corrodes faster and chemical
chemical resistance properties corrosion resistance
resistance

Relatively leak-free but requires

Leakage Vulnerable to leakage Leakage-free Leakage-free Leakage-free
installation by skilled manpower

More prone to bacterial growth Relatively low Extremely low Extremely low
Bacterial growth Relatively low compared with GI
compared with plastic compared with GI compared with GI compared with GI
Cold welding. Known Fusion-welded system which
Time- and energy Done through cold Done through cold
Installation for more tolerance to requires
consuming welding welding
poor installation specialized training and equipment
Requires less insulation as Requires less insulation as Requires less insulation
Needs insulation as heat loss
Thermal conductivity and low low as low thermal Higher thermal conductivity than
occurs faster due to high thermal
insulation thermal conductivity reduces thermal conductivity reduces conductivity CPVC, requires insulation
conductivity
heat loss heat loss reduces heat loss
Agriculture & Residential Residential Plumbing Irrigation, Sewage &
Application Specialized Industrial requirement
water Supply requirements Gas
Market Share 71% 10% 13% 6%
Organized Company
55% 80% 100% 100%
Market share
6. PVC Pipes Manufacturers (Organised)

• The Supreme Industries Limited

• Aashirvad Pipes Pvt. Ltd.
• Finolex Industries Limited
• Astral Poly Technik Limited
• Prince Pipes and Fittings Ltd.
• Apollo Pipes Ltd
a. The Supreme Industries Limited

Plant Location : Gadegaon (Maharashtra)

Jalgaon – Unit I & II (Maharashtra)
Kanpur (Uttar Pradesh)
Kharagpur (West Bengal)
Kharagpur (West Bengal)
Malanpur – Unit II & III (Madhya Pradesh)
Perundurai – Tamilnadu (Upcoming)
Capacity : 5,09,000 MT (8 Plants)
Last Year sales : 3 lacs MT
Brand Ambassador : N/A
Market Share : 10% (overall) – 15% (Org. MS)
Product Portfolio : uPVC Pipes
Injection Moulded fittings
Handmade fittings
Polypropylene Random
Copolymer Pipes & Fittings
HDPE Pipe Systems
CPVC Pipes Systems
Solvents
Targeted Customer : Potable water supply, Irrigations
Drainage , Sanitation & Housing
Channel Partner : 1368 Channel
Warehouse : 37
Product Share : Irrigations 25% & Residential 75%
Resin Supplier : Kaneka Corporation
b. Aashirvad Pipes Pvt. Ltd

Joint Venture : Aliaxis Group S.A.

Plant Location : Karnataka & Rajasthan
Capacity : 2,00,000 MT (2 Plants)
Last Year sales : 1,49,532 MT
Brand Ambassador : N/A
Market Share : 9% (Overall) – 13% (Org. MS)
Product Portfolio : uPVC Pipes
SWR
CPVC Pipes Systems (+30% MS)
Targeted Customer : Potable water supply
Irrigations
Drainage & Sanitation
Housing
Channel Partner : 1100 Channel
Warehouse : 11
Dominant : Residential Plumping
Product Share : Irrigations 10% & Residential 90%
Resin Supplier : Lubrizol
c. Finolex Industries Limited

Plant Location : Maharastra & Gujarat

Capacity : 3,70,000 MT (3 Plants)
Last Year sales : 2,12,060 MT
Brand Ambassador : N/A
Market Share : 7% (Overall) – 10% (Org. MS)
Product Portfolio : uPVC Pipes
SWR
CPVC Pipes Systems
Targeted Customer : Potable water supply
Irrigations
Housing
Channel Partner : 1000 Channel
Warehouse : 2
Dominant : Residential Plumping & Agri Pipes
Product Share : Irrigations 63% & Residential 37%
Resin Supplier : Multiple Sources
d. Astral Poly Technik Limited

Plant Location : Gujarat

Tamil Nadu
Rajasthan
Maharashtra
Uttarakhand
Capacity : 2,57,946 MT (7 Plants)
Last Year sales : 1,36,590 MT
Brand Ambassador : Salman Khan & Ranveer Singh
Market Share : 6% (Overall) – 9% (Org. MS)
Product Portfolio : uPVC Pipes
HDPE
CPVC Pipes Systems
Targeted Customer : Potable water supply
Irrigations
Drainage & Sanitation
Housing
Channel Partner : 850 Channel
Warehouse : 12
Dominant : Residential Plumping
Product Share : Irrigations 10% & Residential 90%
Resin Supplier : Sekisui
e. Prince Pipes and Fittings Ltd.
Plant Location : Telangana
Dadra & Nagar Haveli
Tamil Nadu
Rajasthan
Maharashtra
Uttarakhand
Outsourcing Plant : Bihar & Odisha
Capacity : 2,59,000 MT (8 + 2 Plants)
Last Year sales : 1,38,289 MT
Brand Ambassador : Akshay Kumar
Market Share : 5% (Overall) – 8% (Org. MS)
Product Portfolio : uPVC Pipes
HDPE
PPR Pipes & Fitting
CPVC Pipes Systems
Targeted Customer : Potable water supply
Irrigations
Drainage & Sanitation
Housing
Channel Partner : 1500 Channel
Warehouse : 11
Dominant : Residential Plumping
Product Share : Irrigations 31% & Residential 69%
Resin Supplier : Lubrizol
f. Apollo pipes Ltd

Plant Location : Uttar Pradesh

Chhattisharh
Gujarat
Karnataka
Capacity : 1,18,000 MT (4 Plants)
Last Year sales : 47,333 MT
Brand Ambassador : Tiger Shroff & Raveena Tandon
Market Share : 1% (Overall) – 2% (Org. MS)
Product Portfolio : uPVC Pipes
HDPE
PPR Pipes & Fitting
CPVC Pipes Systems
Targeted Customer : Potable water supply
Irrigations
Drainage & Sanitation
Housing
Channel Partner : 1500 Channel
Warehouse : 0
Dominant : Residential Plumping
Product Share : Irrigations 47% & Residential 53%
Resin Supplier : Kem One
7. Pricing

• Based on the resin price the price are fluctuate on the market.
• There is no stable price structure on PVC, some times based on the demand the price will get increase.
• Due to price fluctuate some sector will be affected, remaining they will change the brand based on the
pricing
• Example : The companies hiked prices by 3-5% in Apr’21 to pass on higher PVC prices. While the demand
for agri-pipes is expected to be affected to some extent due to higher prices, the demand for nonagri
pipes is expected to remain unaffected.
• Supply chain also made a vital role in pricing.
8. South Market

• Demand of the market very high on the PVC pipes, there are so many unorganized PVC
manufacturer are supplying
• But all special requirements fitted with branded PVC pipes.
• In south market especially Kerala, huge requirements of PVC pipes. They will purchase only
branded Pipes.
• Currently our dealer are not dealing with PVC pipes, we need to find a new one in the existing
market.
• Then only we can easily penetrate in the south market.
• Need to supply with Fittings and joints. Fittings requirement will be very high.
• Most of the companies are outsourcing for fittings and joints.
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