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Sip PPT (Alex Barla)

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Aashman Foundation

Aashman foundation is a non- government profitable organization that give


the opportunity to empower women and single income families by providing
them the skill training like stitching, beauty session, patient care, computer
training by arranging camps in different district and states of India. The
organization was founded in 2013 

Aashman provide internship to the youth so that they also can understand
the empowerment of women and can reduce the poverty of India by some
percent.
The skill training given by foundation help people to become financially
strong if something happens to the primary earner of family. We not only
empower women but the poor children whom family cannot afford the
money to teach them by organizing Nishullka Patshala program and giving
free education and 16 schools in 11 different states of India.

Company profile
NGO/NPO
 Aashman foundation falls under non-profit
organization/ non-governmental organization
category
 It can be considered as large scale industry
though its not an industry
 It mainly focus for societal development
 Ngo type organization runs on fund raise,
voluntarily engaging, collaboration with
company etc.
Statement of problems & objectives

 OBJECTIVES
The Objective of the Study on social media
marketing is as follow:
• To study Social Media Marketing
• To study Digital Marketing
• To study Digital Marketing Trends
 Significance of study
 Scope of study
 Managerial usefulness

 
 OBJECTIVES
The Objective of the Study on social media
marketing is as follow:
• To study Social Media Marketing
• To study Digital Marketing
• To study Digital Marketing Trends
 PROBLEM

 
Methodology
Research design
Research- Research Type: Descriptive as well as exploratory

Type Data Collection: Secondary data Collected through leading Journals,


reviews, chapter Books, making related posts main objective of the work was
to gain attention of the people regarding our ngo ( aashman foundation).
Area of study- It was restricted due to pandemic, it was meant for indoor
work only limited to my house
 
 Sources of data collection
 Sampling area

 
Analysis and interpretation
 Job description statement-
 As a summer training my job at aashman Foundation which was
restricted to social media marketing department ,no other specific task
was assigned to me but I was asked to share and create content
through various applications and to share on social media and other
internet platforms and tried to attract people as well as also to hire
candidates for this noble cause of NGO program but it was not properly
HR work but it was a task given by The team leader. We were supposed
to ask questions related to our post and their interest towards our
programmes and send a report to the Manager as soon as possible.
 Summary
 Job title- summer trainee( Social media marketing)
 job location- work from home
 Department- Social media marketing
 supervisor- Mr. Gurav Sing Rajput
Analysis and interpretation
 DETAIL JOB PROFILE

1. Post creation
2. Data collection
3. feed on weekly work
4. Recruitment work
5. Maintaining Records
Analysis and interpretation
 Weekly job experience

1. week 1( introduction to work)


2. week 2 ( new task were given)
3. week 3 ( fundraising task)
4. week 4 ( HR related tasks)
5. week 5 onward ( new task with same
characteristics continued)
Conclusion
 It was an absolute worthwhile experience
working at Aashman Foundation. The
management had created a space for me that
allowed me with ample opportunities to learn I
know myself as a part of the NGO. This
experience brought out my strength and also the
areas I needed to improvise. It has added more
confidence to my professional approach, build a
stronger positive attitude and taught me how to
be a team player as an overall.
Suggestions
 Recruiting interns through online or call approach can be improved for betterment of the organization

 There can be many other related task in social media department for better encouragement of the
trainees or interns

 In my opinion meeting should be conducted on a weekly basis at a given time so that what’s going
inside the organization, what’s the update of the work can be more evenly acknowledged by everyone

 There should be proper introduction about their organizational structure and the core team and core
supporters of the NGO program
Outcomes
 An experience of work
 How to be a part of a team
 Social media marketing intern
 Application of work done
 Post creation
 data collection from post
 Managing
 promotion

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