Amul

• Amul ( Anand Milk Union Limited), formed in 1946, is a dairy cooperative

movement in India.
• AMUL is based in Anand , Gujarat managed by Gujarat Co-operative Milk
• Amul is jointly controlled by 36 lakh milk producers in Gujarat and the apex
body of 13 district milk unions, spread across 13000 villages of Gujarat.
• Amul sells around 400K-500K liters of UHT(Ultra High Temperature ) Milk
and other value added products per day, demand forecast growing at 25%.
Number of Producer Members 7,15,028
Number of Village DCS 1208
Total Milk Handling Capacity 5.2 Million Liter/Day
Milk collection(Daily Avg.) 3.3 Million Liters
Milk Drying Capacity 135 Mts/Day
Whey Drying Capacity 60 Mts/Day
Cattle Feed Manufacturing Capacity 6000 Mts/Day

Zia Momin 22BSP2017

OVERVIEW OF AMUL DAIRY PRODUCTS

Milk Sweet
Ice-Creams
Products Products
• Cups, Cones • Milk Packets • Mithai
• Flavours: • Butter Mate
Chocolate, • Ghee • Basundi
Fruits and • Cheese
Dry Fruits • Rasmalai
• Paneer
• Chocolates

Zia Momin 22BSP2017

DEMAND OF AMUL MILK
• Demand of Amul Dairy is shown in the charts below from year 2006-2007 to 2021-2022.
• Demand for Amul dairy has increased over this period of years.
• Demand is described in Lakhs kg per day

35.0

30.0

Years
Devang Solanki 22BSP0457
 SUPPLY TURNOVER OF AMUL MILK
• Supply of Amul Dairy is shown in the chart below from year 2006-2007 to 2021 -2022
• Supply for Amul Dairy increased over this period of years.
• Supply is described in million liters.

11630
Quantity (Million Liters)

Akash Sheth 22BSP0113

Supply Curve
60

50

50 50
40
38
PRICE(Rupees/Ltr)

46
40 34 43

29 40
39
36
30
22 29

25
20
20

Series1; 18
10

0
0 2000 4000 6000 8000 10000 12000 14000

QUANTITY SUPPLIED (Million Litres)

• Supply curve of Amul Dairy is shown in the chart above.

• Supply curve has a direct relationship with price.
• As price increases supply also increases.
• Supply curve rises from left to right.

Akash Sheth 22BSP0113

Demand Curve (Exceptional)
60

50

46
50

38
36 40 50
PRICE (Rupees/Ltr)

40
43

29 40
39

30 34
29

25

Series1; 18
20
22

20

10

0
5 10 15 20 25 30 35 40 45

DEMAND (Lakhs kg/Day)

• Demand curve rises from left to right. This is a EXCEPTIONAL DEMAND CURVE .
• Demand and price are directly related in this type of exceptional demand curve.
• Demand curve shows that Dairy falls under necessity goods.
• Dairy as a necessity is an exception to the normal demand curve (decreases from left to right)

Shivani Monani 22BSP1597

Strategic Partnership between Amul and IBM 2009
IBM developed full fledged system to crack every small detail of operation that was being carried
out in the supply chain of Amul.

“End to End Digitalization”

The system helped Amul to determine minor details such as :

• How many plants were operating at full capacity?

• How many trucks are engaged and in which area?
• When and how many trucks are at ideal capacity so that ideal trucks could be diverted to shift
the work load?
• This helped Amul because frozen food and ice cream plants were not operational and hence
resources of these plants : truck, labor, storage, were diverted and utilized in milk supply chain
management.

Ankur Pandey 22BSP0210

CONCLUSION •
•
Price of the dairy product has increased over a period of time.
Quantity demanded has also drastically increased.
• Total revenue = Price * Quantity demanded.
• Total revenue (Increases) and Price (Increases)
• Direct relationship between price and total revenue.
• This proves inelastic demand of milk as a necessity goods.
Relation b/w Total Revenue & Demand
2500
Price Quantity Total Revenue
18 11.4 205.2 2130
20 13.7 274 2000

22 17 374 1960
25 16.7 417.5
1500 1329.4
29 14 406
Total Revenue

1354.5
29 17.8 516.2 1024
34 21.3 724.2 1096
1000 756
36 21 756 990.6
858.8
38 22.6 858.8 516.2
406 724.2
39 25.4 990.6 500
Series1; 205.2 417.5
40 25.6 1024
374
40 27.4 1096
274
43 31.5 1354.5 0
5 10 15 20 25 30 35 40 45
46 28.9 1329.4
Quantity Demand
50 39.2 1960
50 42.6 2130

Tanvi Dahanukar 22BSP1818

Bibliography
• Microsoft PowerPoint - Sustainability.pptx (amul.com)
• Products - AMUL Dairy
• • Amul: sales turnover 2021 | Statista
• https://www.livemint.com/companies/news/how-amul-swung-the-great-indian-milk-run/amp-115
94651047495.html
• https://www.theweek.in/news/biz-tech/2020/06/06/Amul-says-consumer-demand-for-dairy-produ
cts-surged-during-lockdown.html
THANK YOU