ART 3rd Quarter Module1

What is It?
ART
Quarter 3 – Module 1-2
MEDIA-BASED ARTS AND

DESIGN IN THE PHILIPPINES
After going through this module, you are expected to:
1. identify art elements in the various media-based arts in

the Philippines
2. identify representative artist as well as distinct
characteristics of media-based arts and design in the
Philippines
3. discuss the truism that the Filipino ingenuity is distinct,
exceptional, and on a par with global standards
4. discuss the role or function of art works by evaluating
their utilization and combination of art elements and
Lesson
1 Photography
In its early stages during the late 19th century, photography was
viewed as a purely technical process, that of recording visible
images by light action on light-sensitive materials. In facts, it is
very name from the Greek word “photos” (meaning light) and
“graphos” (meaning writing).
The Photographer as Artist
Focusing a camera at a subject
and clicking the shutter is
photography as process.
Discerning a significant moment
or a unique expression, framing
it in the camera viewfinder with
an eye for composition, and
then clicking the shutter is
photography as art.
The Photographer as Artist
In a pictorial shoot, the
photographer may position
lighting, modified the lens setting, or
use filters to create an effect he or
she has conceptualized beforehand.
It becomes clear how the
photographer has captured the
elements of form, color, light and
shadow, texture and composition to
create a true work of art.
Noteworthy Philippine Photographers
George Tapan
is an award-winning travel
photographer who has won two Pacific
Asia Tourism Association (PATA) Gold
awards, an ASEAN Tourism Association
award, and first place in the 2011
National Geographic Photo Contest.
His highly acclaimed work has been
publish in five travel photography
books.
Noteworthy Philippine Photographers
John K. Chua –
is best known as advertising and
commercial photographer, with
over 40 years of experience in
these field and numerous local and
international awards for his work.
At the same time, he has applied
his photo artistry showcasing the
beauty of the Philippines
Lesson
2 Film – A Technology-driven Art

Another art form which has risen to
tremendous heights within the last century
is film or cinema.
As its early name “motion pictures”
declared, film brought yet another
dimension into play—that of moving
images. The possibilities of this medium
created a new art form that was to become
a powerful social and economic force, and
a legacy of the 20th century to the world.
A Technology-driven Art
Cinema, just as all modern arts, has been greatly influenced by
technology. In the case of cinema, however, it is an art form that
came into being because of technological advances. The
transition from still photography came in the late 1800s with
“series photography” and the invention of celluloid strip film.
This allowed successive still photos of a moving subject to be
captured on a strip of film advancing through a single camera.
This was the seed of the highly-advanced film medium we enjoy
today.
Lesson
3 Film – A Collaborative Art of Filmmaking

Filmmaking is the process of making a film. It involves a number of
discrete stages including an initial story, idea, or commission, through
scriptwriting, casting, shooting, editing, and screening the finished
product before an audience that may result in a film release and
exhibition and takes place in many places around the world in a range of
economic, social, and political contexts, and using a variety of
technologies and cinematic techniques. In addition, it involves a large
number of people, and can take from a few months to several years to
complete.
The Collaborative Art of Filmmaking
1. Film directing
2. Acting
3.Cinematography
4.Editing
5.Production /Set Design
Fil Genre
1. Silent 8. Thriller
2. Comedy 9. Historical or
3. Gangster Biological
4. Fantasy 10. Adaptation
5. Animated 11. Futuristic/
6. War and Disaster SciFi
7. Western 12. Documentary
Phillipine Filmmakers
Filmmaker or Film Director is someone who is in charge of
making, leading, and developing movie productions.
It is a career that allows an individual to use their leadership as
well as creative thinking skills to lead and direct major motion
pictures or made-for-television films.
Lino Brocka
Tinimbang Ka Ngunit
Kulang, 1974;
Maynila, Sa Mga Kuko
ng Liwanag, 1975
Mike De Leon
Itim, 1976;
Sister Stella L, 1984;
Bayaning 3rd World,
1999
Ismael Bernal
Himala,1982
Peque Gallaga
Oro, Plata, Mata, 1983
Marilou Diaz Abaya
Jose Rizal, 1998
Muro-Ami,1999
Buwan,2001
Laurice Guillen
Salome, 1981
Tanging Yaman,2001
American Adobo,2002
Santa Santita, 2004
Sa’yo lamang,2010
Maryo J. Delos Reyes
Magnifico, 2003
Naglalayag, 2004
Brilliante Mendoza
Kinatay (The Execution
of P)
2005
Lola, 2009
Thy Womb,2012
MOVING SELFIE
Directions:
1. Choose a catchy tune or song about 2 minutes in

length.
2. Create a series of “video selfies” using the tune
you have selected.
3. Using a video editing program synchronize the video
segment with the beat and lyrics of your chosen song.
Save the completed video.

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What is It?

MEDIA-BASED ARTS AND

1. identify art elements in the various media-based arts in

2 Film – A Technology-driven Art

3 Film – A Collaborative Art of Filmmaking

1. Choose a catchy tune or song about 2 minutes in

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