Final Project Presentation: Amazon - Echo Dot

FINAL PROJECT PRESENTATION
On
AMAZON –ECHO DOT
By
NAME:- SAMYAK BANSOD
ROLLNO:- MBA21E06
SECTION:- MARKETING 1
SECTORIAL INFORMATION
• E-commerce has transformed the way business is done in India. The Indian E-
commerce market is expected to grow to US$ 188 billion by 2025 from US$ 46.2
billion as of 2020. By 2030, it is expected to reach US$ 350 billion. In 2022, the
Indian e-commerce market is predicted to increase by 21.5%, reaching US$ 74.8
billion.
• Ecommerce made up about 0.76 percent of India's GDP in 2017 , and is suspected
that the e-commerce market will account for 2.5 per cent of the India's GDP by
2030.
GROWTH OF ECOMMERCE
• ECommerce became vital during the COVID-19 pandemic that started in 2020.
And COVID showed the fragility of global supply chains and where eCommerce
fulfilment needed to change.
• Increased consumer trust in online transactions has driven much of this

eCommerce growth. In addition, the convenience of 24/7 shopping, the ability to
buy hard-to-find or specialty items, and the ease of comparison shopping have
contributed to the continued growth of eCommerce sales since 2010.
COMPANY INFORMATION
Amazon.com, Inc. is a multinational technology company, which engages in the provision of online retail
shopping services.
It products ranges from:-

1. Retail Goods
2. Amazon Prime
3. Consumer Electronics
4. Digital Content
SWOT ANALYSIS OF ECHO DOT
 Strength
As the first smart speaker, Amazon echo has been continuously No.1 product since 2016. As a user, you could easily buy toilet
paper or other home suppliers by asking Alexa.
 Weakness
Alexa heavily depends on the smart speaker to interact with the user. This creates an extra layer for the adoption. Unless Google
and Microsoft, who have the own search engines, Alexa may heavily depend on the free content platforms like Wikipedia.
Amazon Echo need to be charged while using it.
 Opportunities
You may have a smart camera, thermostat, TV, switch, etc, but your couch, bed, table, chair, and dishes aren’t smart yet but
when everything becomes smart, there will be more use cases of smart assistants.
 Threats
Facebook Portal, Apple Home Pod, and other new smart speakers are entering into the market, the market share chart may
change significantly.
Competitors of amazon
 Online stores
Ecommerce has taken off over the past few years, taking up 21% of total retail sales in the United
States alone.
 Ebay
In recent years, eBay’s revenue has actually begun to fall, but in 2020 it experienced its best net
revenue since 2013, $10.2 billion.
 Flipkart
Flipkart’s revenue has been growing, with a reported 12% increase in 2021 from the previous year
 Target
Target describes itself as a “general merchandise retailer” and boasts that 75% of the US population
lives within 10 miles of a Target retail store.
MARKET STRATEGY
• SEGMENTATION:-
Market segmentation is the move to focus on a specific group. In the case of the Amazon Echo Dot, Amazon
can segment the market by income and age. The age factor will ensure that there is a focus on the youths and the
corporate sector. The smart interaction technology and music playbacks readily connect to the young generation.
• TARGET:-
The target that offers a massive prospect for the Amazon Echo Dot product is the youth. It is imperative to note
that the youth accounts for the most substantial portion of the human population. The product has features that
conform to trends in this age group. Persons under the age of 35 years will find the product high useful.
• POSITIONING:-
Amazon has successfully positioned itself as a Glocal (Go global Act local) e-commerce giant where one can
buy anything & get it delivered at any remote locations.
DIGITAL STARTEGY
Amazon is an internet eCommerce company, this alone makes its business capable of utilizing all the tools of
digital marketing to its full potential and it has been doing well on these aspects way better than its
competitors.
• Amazon’s Social Media Marketing Strategy

Amazon promotes its products on social media, successfully tapping into the social networks’ audience and
linking them back to their product pages for the sale.
• Amazon on Facebook
There are 10 million fans who follow Amazon India on Facebook. It uses Facebook mainly for posting company
updates and promotions.
• Amazon’s Email Marketing Strategy
Whenever we purchase from Amazon, we receive emails thanking us for our purchase, asking for a product
review, and even offering a discount on our email.
THANK YOU

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FINAL PROJECT PRESENTATION

• Increased consumer trust in online transactions has driven much of this

It products ranges from:-

• Amazon’s Social Media Marketing Strategy

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