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    prateek kumar
    This document presents a case study of Shanghai Contron Information Technology Co., Ltd. from its establishment in 2011 to 2016. [1] Shanghai Contron started as a small technology company focused on government sales but grew rapidly into the growth phase. [2] By 2016, the CEO faced challenges in sales talent management and improving the sales department's leadership role. [3] The document outlines Shanghai Contron's business projects, competitors, competitive strategies including customer relationship management, and the company's future outlook of potentially adopting a cooperation model.

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    SALES

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    prateek kumar
    21 views13 pages
    This document presents a case study of Shanghai Contron Information Technology Co., Ltd. from its establishment in 2011 to 2016. [1] Shanghai Contron started as a small technology company focused on government sales but grew rapidly into the growth phase. [2] By 2016, the CEO faced challenges in sales talent management and improving the sales department's leadership role. [3] The document outlines Shanghai Contron's business projects, competitors, competitive strategies including customer relationship management, and the company's future outlook of potentially adopting a cooperation model.

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    This document presents a case study of Shanghai Contron Information Technology Co., Ltd. from its establishment in 2011 to 2016. [1] Shanghai Contron started as a small technology company focused on government sales but grew rapidly into the growth phase. [2] By 2016, the CEO faced challenges in sales talent management and improving the sales department's leadership role. [3] The document outlines Shanghai Contron's business projects, competitors, competitive strategies including customer relationship management, and the company's future outlook of potentially adopting a cooperation model.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    21 views13 pages

    SALES

    Uploaded by

    prateek kumar
    This document presents a case study of Shanghai Contron Information Technology Co., Ltd. from its establishment in 2011 to 2016. [1] Shanghai Contron started as a small technology company focused on government sales but grew rapidly into the growth phase. [2] By 2016, the CEO faced challenges in sales talent management and improving the sales department's leadership role. [3] The document outlines Shanghai Contron's business projects, competitors, competitive strategies including customer relationship management, and the company's future outlook of potentially adopting a cooperation model.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    CASE STUDY PRESENTATION OF

    MARKETING MANAGEMENT
    CLASS :- MARKETING-’A’

    PRAJWAL KUMAR DRASHTI GUPTA HARSHA SAHU PRATEEK KUMAR


    HRD2219328 HRD2219111 HRD2219114 HRD2219218
    SHANGHAI
    CONTRON:
    FROM START
    UP TO GROWTH
    TABLE OF CONTENT

    INTRODUCTION

    ORGANIZATION CHART AND STAFF

    BUSINESS PROJECT

    COMPETITION AND STRATEGY

    CUSTOMER RELATIONSHIP MANAGEMENT

    FUTURE OF THE COMPANY

    CONCLUSION

    REFERENCES
    INTRODUCTION

    Shanghai Contron Information


    The company's main customer
    Technology Co., Ltd. was a small
    was the government, and sales
    technology company in
    management was the
    Shanghai, China, established on
    company's primary department.
    October 8, 2011.

    In 2016, the company's chief


    executive officer faced
    In a rapidly expanding market,
    challenges in terms of obtaining,
    the company moved very
    stimulating, and managing sales
    quickly from the start-up phase
    talent, and improving the
    to the growth phase.
    leading role of the sales
    department.
    ORGANIZATI
    ON CHART
    AND STAFF
    BUSINESS
    PROJECT
     Wireless Microterminals

     Wireless Vehicle Terminal

     Solutions for Water Protection and Management

     Solutions for Forest Fire Prevention

     Solutions for Metro Transportation Industry


    COMPETITION
    AND STRATEGY

    •During its first year of operation,


    Shanghai Contron did not do well,
    due to high investment costs of
    startup. The company became
    profitable in the second year, with
    sales revenue of ¥10 million. In
    2014, the company’s goal was to
    achieve sales revenue of ¥500
    million. In 2015, Shanghai Contron
    had a growth rate of more than 50
    per cent. In 2016, its profit margin
    was approximately 30 per cent.
    COMPETITOR
    S

    • Forest Fire Prevention Industry: Jiangxi


    Huayu Software Co., Ltd.

    • Water Management Industry: LiHe


    Technology (Hunan) Co., Ltd.
    COMPETITIVE
    STRATEGY:
    CUSTOMER
    RELATIONSHIP
    MANAGEMENT
    FUTURE
    OF THE
    COMPANY
    CONCLUSION

    Deng noted that high-tech enterprises often have a life cycle of 10


    to 15 years, with the first three years as start-ups. Years three to
    five were a growth period, followed by five to 10 years in maturity,
    and another five years in decline. Shanghai Contron was at the
    turning point from start-up to growth, where growth in size and
    sales volume were crucial for the company. Deng said, “In order to
    achieve this [transition], we have to make a breakthrough in
    resources and capabilities, where resources are more important.
    Capabilities can be obtained from outside. We may adopt a ‘co-
    operation’ mode to bring in partners in the future. They may bring
    in operational techniques and talent. We can develop together.”
    REFERENCES

    https://in.images.search.yahoo https://www.google.co.in https://www.informatica.com

    https://discovery.patsnap.com
    THANK YOU

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