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    ID Fresh Foods Group 2

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    Shivam Tripathi
    ID Fresh Foods is an Indian food startup that makes a variety of fresh foods like curd, paneer, parotas, idli/dosa batter, and more using natural ingredients and traditional methods. The company differentiates itself from competitors by using no chemical preservatives and innovating packaging and distribution through a "transformer pouch" that keeps foods fresh. The case discusses ID Fresh's journey, products, challenges around logistics, supply chain, and COVID-19, and questions around pricing strategies, future growth, and changing consumer behavior.

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    ID Fresh Foods Group 2

    Uploaded by

    Shivam Tripathi
    27 views9 pages
    ID Fresh Foods is an Indian food startup that makes a variety of fresh foods like curd, paneer, parotas, idli/dosa batter, and more using natural ingredients and traditional methods. The company differentiates itself from competitors by using no chemical preservatives and innovating packaging and distribution through a "transformer pouch" that keeps foods fresh. The case discusses ID Fresh's journey, products, challenges around logistics, supply chain, and COVID-19, and questions around pricing strategies, future growth, and changing consumer behavior.

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    ID Fresh Foods is an Indian food startup that makes a variety of fresh foods like curd, paneer, parotas, idli/dosa batter, and more using natural ingredients and traditional methods. The company differentiates itself from competitors by using no chemical preservatives and innovating packaging and distribution through a "transformer pouch" that keeps foods fresh. The case discusses ID Fresh's journey, products, challenges around logistics, supply chain, and COVID-19, and questions around pricing strategies, future growth, and changing consumer behavior.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    27 views9 pages

    ID Fresh Foods Group 2

    Uploaded by

    Shivam Tripathi
    ID Fresh Foods is an Indian food startup that makes a variety of fresh foods like curd, paneer, parotas, idli/dosa batter, and more using natural ingredients and traditional methods. The company differentiates itself from competitors by using no chemical preservatives and innovating packaging and distribution through a "transformer pouch" that keeps foods fresh. The case discusses ID Fresh's journey, products, challenges around logistics, supply chain, and COVID-19, and questions around pricing strategies, future growth, and changing consumer behavior.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    You are on page 1of 9

    ID FRESH

    FOOD
    Group: 2
    Group_2

    Subhranil Siddhant Subhadarshini Sushmita


    Suchit Goyal
    Biswas Sinhasane Jati Fonia

    Srushti
    Prabhakar Shubham Shubham Siddhant
    Sangeeta
    Sura Kumar Singh Shakyawal Vaishya
    Baral

    Sneha Suchit Sumit Suman


    Sourabh Zope Sukomal Das
    Kelkar Das
    The case is all about the journey of an entrepreneur
    Mr. Musthafa with his venture ID Fresh Foods India Ltd.

    Setting
    “ iD’s philosophy is to enable the homemaker and not
    to replace her. As a result, all iD products are
    preservative-free, and traditional Indian foods are

    the made a natural way, just like ‘made-at-home’ ”

    Context The business makes a variety of fresh foods, such as


    curd, paneer, parotas, chapatis, and idly/dosa batter

    Customers were drawn to iD's special value proposition


    of "Freshness" which it delivered to its customers.
    Product Line
    Idli Dosa batter

    Naan

    Malabar Parotas

    Cottage cheese (paneer)

    Curd
    Vada batter

    Filter Coffee

    Tender and grated coconut


    Differentiating Itself from the Competition

    100% natural, No Chemical preservatives

    ID innovated around
    packaging and distribution

    “transformer pouch”

    Made with Fresh raw materials of specific


    quality

    iD was thus able to bring science into the art of


    making vadas
    Challenges and Early Lessons
    Organic:
    Logistics
    Issue: Supply
    Geo-Tagging Side
    Geo-fencing Marketing
    Side

    COVID-19:
    Procurement
    Employees
    Trust Shops
    Questions to Discuss:
    What are the diversified products
    What are the factors
    launched by Id-Fresh and how it's
    influencing demand for
    helping in reducing the effect of
    ready-to-eat food items
    diminishing marginal utility?

    What are the supply What are the future


    What are the pricing
    challenges faced by strategies to create
    strategies to increase
    Musthafa and solutions more business and
    the consumer surplus
    for those challenges? revenue for ID fresh
    How does the class view these
    cases in terms of consumer
    behaviour? How did consumer
    behaviour change in recent
    years?
    Questions
    to Discuss: What are the strategies to be
    adopted by similar companies to
    enter the consumer products
    segments catering for the needs
    and wants of the consumers?

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