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    Tows Matrix

    Uploaded by

    Raja Mohsin
    This TOWS matrix analyzes the internal and external factors affecting Engro Corporation. Internally, Engro has strengths like strong branding, sole producer status of PVC in Pakistan, and backward integration. However, it also has weaknesses such as weak management, operational constraints, and weak financial ratios. Externally, opportunities exist in increased demand, international expansion, and infrastructure projects. But threats include rising raw material prices, economic downturns, plant breakdowns, and geopolitical issues. The matrix provides strategies to leverage strengths against opportunities and weaknesses against threats to overcome challenges and maximize opportunities for Engro.

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    Tows Matrix

    Uploaded by

    Raja Mohsin
    46 views4 pages
    This TOWS matrix analyzes the internal and external factors affecting Engro Corporation. Internally, Engro has strengths like strong branding, sole producer status of PVC in Pakistan, and backward integration. However, it also has weaknesses such as weak management, operational constraints, and weak financial ratios. Externally, opportunities exist in increased demand, international expansion, and infrastructure projects. But threats include rising raw material prices, economic downturns, plant breakdowns, and geopolitical issues. The matrix provides strategies to leverage strengths against opportunities and weaknesses against threats to overcome challenges and maximize opportunities for Engro.

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    TOWS MATRIX

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    This TOWS matrix analyzes the internal and external factors affecting Engro Corporation. Internally, Engro has strengths like strong branding, sole producer status of PVC in Pakistan, and backward integration. However, it also has weaknesses such as weak management, operational constraints, and weak financial ratios. Externally, opportunities exist in increased demand, international expansion, and infrastructure projects. But threats include rising raw material prices, economic downturns, plant breakdowns, and geopolitical issues. The matrix provides strategies to leverage strengths against opportunities and weaknesses against threats to overcome challenges and maximize opportunities for Engro.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    46 views4 pages

    Tows Matrix

    Uploaded by

    Raja Mohsin
    This TOWS matrix analyzes the internal and external factors affecting Engro Corporation. Internally, Engro has strengths like strong branding, sole producer status of PVC in Pakistan, and backward integration. However, it also has weaknesses such as weak management, operational constraints, and weak financial ratios. Externally, opportunities exist in increased demand, international expansion, and infrastructure projects. But threats include rising raw material prices, economic downturns, plant breakdowns, and geopolitical issues. The matrix provides strategies to leverage strengths against opportunities and weaknesses against threats to overcome challenges and maximize opportunities for Engro.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 4

    TOWS MATRIX

    TOWS MATRIX

    Project analysis slide 8


    INTERNAL    
    FACTORS Strength(S) Weakness(W)
    (IFAS) 1. Strong branding of Engro 1. Weak Management
    EXTERNAL 2. Sole Producer of PVC in Pak 2. Operational Constraints due to
    FACTORS 3. Backward Integration for Raw Materials maintenance need
    (EFAS) 4. Loyal Customer base 3. Weak interest coverage and quick ratio-
    5. High Entry Barriers debt obligation breached

     
    Opportunities (O) S20304: If demand of PVC products increase in the
    1. Increase production capacity market, then this will be totally beneficial for ECPL as
    2. Expand in international markets they are the sole PVC manufacturers in the market
    W201: If the company can overcome its current
    3. Infrastructure development in flood operational constraints, production capacity can be
    affected areas-rise in PVC demand S302: Other than internationally selling its main
    increased more effectively
    products like PVC, the raw materials being
     
    manufactured in-house can also be sold
    internationally
     

     
    Threats(W)
    1. Ethylene(raw material)price increase
    2. Economic downturn decrease demand WIT2T3T4: By strengthening its management, EPCL
    of PVC S3T1: Already being into backward integration, the
    can avoid some threats. They will be better able to
    3. Breakdowns and other incidents in company can also consider in- house production of
    forecast demand situations and thus make decisions
    the plant about overcoming related problems. Similarly, having a
    4. In-experience in handling plants of EthyleneS1T4: The strong brand name of Engro can
    better HR could have saved them form several
    VCM and EDC help to attract managerial and technical talent from
    operational problems caused by not having
    5. Geo-political situation hampering the market
    professionals or technical people right at the start.
    supply and distribution
    ANSOFF MATRIX

    Project analysis slide 8


    Market Penetration Product Development

    Sell more of your Products to existing Organization may require the


    customers of that product. Attract advancement of new skills and in addition
    customers from your competitors with new to create adjusted items which can engage
    & improved features, a lower price, or existing markets. An organization which
    increase in service. needs to separate its item to stay
    aggressive can utilize the procedure of
    item advancement.

    Market Development Diversification


    The organization has one of the biggest cutting
    edge rice processing and handling unit outfitted
    with spearheading hardware to give premium • ENGRO FERTILIZERS
    quality basmati, non-basmati rice to the clients
    • ENGRO FOODS
    over the globe. Each phase of this greeting's
    tech plant adjusts to the worldwide benchmarks • ENGRO ENERGY
    and stringent rules of process control. Moreover,
    our promise to quality has provoked us to
    deliberately setup a rice handling factory in the
    core of the basmati developing territory in
    Punjab, Pakistan.
    Thank You

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