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    Ola

    Uploaded by

    Lakshmi Bhanu
    Ola was founded in 2010 in Bangalore, India by Bhavish Aggarwal and Ankit Bhati. It operates as a ride-hailing service in 250+ Indian cities and internationally. Ola's mission is to provide the best transport services to build mobility for a billion people. Its vision is to be the leader. Ola's values include effectiveness, creativity, modernization, and efficiency.

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    Ola

    Uploaded by

    Lakshmi Bhanu
    117 views16 pages
    Ola was founded in 2010 in Bangalore, India by Bhavish Aggarwal and Ankit Bhati. It operates as a ride-hailing service in 250+ Indian cities and internationally. Ola's mission is to provide the best transport services to build mobility for a billion people. Its vision is to be the leader. Ola's values include effectiveness, creativity, modernization, and efficiency.

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    Ola was founded in 2010 in Bangalore, India by Bhavish Aggarwal and Ankit Bhati. It operates as a ride-hailing service in 250+ Indian cities and internationally. Ola's mission is to provide the best transport services to build mobility for a billion people. Its vision is to be the leader. Ola's values include effectiveness, creativity, modernization, and efficiency.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    117 views16 pages

    Ola

    Uploaded by

    Lakshmi Bhanu
    Ola was founded in 2010 in Bangalore, India by Bhavish Aggarwal and Ankit Bhati. It operates as a ride-hailing service in 250+ Indian cities and internationally. Ola's mission is to provide the best transport services to build mobility for a billion people. Its vision is to be the leader. Ola's values include effectiveness, creativity, modernization, and efficiency.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    OLA’S Mission , Vision , Values and Brand

    Positioning

    By:

    1) S.S.V.S.Lakshmi (35047)

    2) K.Neelima (35037)

    3) M.THARAKARAMA RAO (35055)


    INTRODUCTION:
     Ola Cabs is an Indian multinational ridesharing company,
    headquartered in Bangalore.
     It also operates in other business verticals including
    financial services and cloud kitchens.
     Parent Company ANI Technologies
     Ola was Founded on 3 December 2010; 11 years ago by Mr
    Bhavish Aggarwal(CEO) and Mr Ankit Bhati(CTO)
     Ola is Headquartered at Bangalore, Karnataka, India
     A variety of venture capitalists including Softbank have
    large stakes in the company.
     In January 2018, Ola extended into its first overseas
    market, Australia, and launched in New Zealand in
    September 2018.
     In March 2019, Ola began its operations in the UK. Number of
    locations 250+ cities
     Area served
    India , Australia , New Zealand ,United Kingdom
     Products
    Mobile app, website
     Services
    Vehicle for hire , Goods and food delivery , Mobile payment and digital
    wallet
     Revenue Increase ₹2,544 crore (US$320 million) (FY 2019)
     Number of employees ~3,000 (2020)
     Website
    ww.olacabs.com
     The idea for a cab company struck Aggarwal when he had a bad experience
    with a taxi, which led him and Ankit Bhati to co-found Ola Cabs in 2010. 
    Ola Cabs has become the largest network of personal transportation
    options within India and has emerged as the most popular choice for many
    consumers in 22 Indian cities.

     In May 2020, Ola Cabs announced a huge layoff of around 5000 employees in


    a move to survive the economic repercussions of COVID-19. It had suffered
    an overwhelming loss of revenue by about 95%.
     In a webinar addressed to the students of Bennet University, Bhavish said
    that the COVID-19 pandemic was about to accelerate the innovations in
    technologies. He claimed that the markets might move towards more car
    rentals and subscription-based ownerships of cars.
     In April 2022, An internal email to Ola employees was sent out, announcing
    that Bhavish Aggarwal would be stepping down from day-to-day operations
    of the company to focus on the future of Ola’s venture into electric vehicles
    and quick-commerce. 
    ABOUT FOUNDERS :

    Bhavish Aggarwal

     Co-Founder and CEO


     Bhavish is the Co-Founder & CEO of Ola, one of the world’s
    largest ride-sharing platforms and India’s most popular mobile
    app for transportation. With the mission of building mobility for a
    billion people, he started Ola (formerly OlaCabs) in 2010 with
    Ankit Bhati, a fellow alumnus from the Indian Institute of
    Technology in Mumbai, the country’s premier institution for
    technology and science.
     Before Ola, Bhavish worked with Microsoft Research for two
    years, filing two patents alongside having three papers published
    in international academic journals. True to his belief of the need
    to have on-demand consumer transportation as a service,
    Bhavish doesn't own a car himself and vows that he never will!
     Ankit Bhati

     Co-founder and Chief Technology Officer


    (CTO)
     He founded Ola with his companion
    Bhavish Aggarwal in 2010.
     He is also the Co-founder of ANI
    Technologies.
     Speculations arose that Ankit Bhati
    distanced himself from the ridesharing
    company last year owing to some serious
    conflicts between him and the founder of
    the company, Bhavish Aggarwal.
    Nonetheless, his contribution to the
    company is way more than such
    conjectures. So, let us know more about
    him in the article ahead.
    Mission , Vision , Values :

     OLA MISSION STATEMENT :


    To provide best transport services to build mobility for a billion
    people

     OLA VISION STATEMENT :


    Be the Leader

     OLA VALUES:
    1) Effectiveness
    2) Creativity
    3) Modernization
    4) Efficiency
    MARKETING CAMPAIGNS :

     https://medium.com/@paruljn02/marketing-campaigns-of-ola-5fd2a871c192

    BUSINESS MODEL :

     https://bstrategyhub.com/business-model-of-ola-how-does-ola-make-money/
     https://startuptalky.com/ola-business-model/
    OLA Ads:

     https://www.youtube.com/shorts/JuKmaKKQpvk
     https://www.youtube.com/watch?v=7SPfNSdREBY
     https://www.youtube.com/watch?v=KyFpNTKg5c4
     https://www.youtube.com/watch?v=GErvS_KSFrQ
     https://www.youtube.com/watch?v=u8phZppXbaU
     ** https://www.youtube.com/watch?v=JEr6LIrIvO0
     https://www.youtube.com/watch?v=G3JDo_JPVEk
     * https://www.youtube.com/watch?v=0uiYvGjBwE8
    THANK YOU!!

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