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    6 The Evolution of Traditional To New Media

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    Gle Sel
    The document discusses the evolution of media from pre-industrial times to the information age. It describes how media has changed form over different eras - from early cave paintings and stone tools in pre-industrial times, to mass printed newspapers and telegraphs in the industrial age, electronic devices like radios and televisions in the electronic age, and digital/internet-based media like social media and smartphones in the information age. The document provides examples of different media forms that emerged during each of the four major eras in history and how technological advancements drove changes in how people communicate and access information over time.

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    6 The Evolution of Traditional To New Media

    Uploaded by

    Gle Sel
    59 views20 pages
    The document discusses the evolution of media from pre-industrial times to the information age. It describes how media has changed form over different eras - from early cave paintings and stone tools in pre-industrial times, to mass printed newspapers and telegraphs in the industrial age, electronic devices like radios and televisions in the electronic age, and digital/internet-based media like social media and smartphones in the information age. The document provides examples of different media forms that emerged during each of the four major eras in history and how technological advancements drove changes in how people communicate and access information over time.

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    6 the Evolution of Traditional to New Media

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    The document discusses the evolution of media from pre-industrial times to the information age. It describes how media has changed form over different eras - from early cave paintings and stone tools in pre-industrial times, to mass printed newspapers and telegraphs in the industrial age, electronic devices like radios and televisions in the electronic age, and digital/internet-based media like social media and smartphones in the information age. The document provides examples of different media forms that emerged during each of the four major eras in history and how technological advancements drove changes in how people communicate and access information over time.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    59 views20 pages

    6 The Evolution of Traditional To New Media

    Uploaded by

    Gle Sel
    The document discusses the evolution of media from pre-industrial times to the information age. It describes how media has changed form over different eras - from early cave paintings and stone tools in pre-industrial times, to mass printed newspapers and telegraphs in the industrial age, electronic devices like radios and televisions in the electronic age, and digital/internet-based media like social media and smartphones in the information age. The document provides examples of different media forms that emerged during each of the four major eras in history and how technological advancements drove changes in how people communicate and access information over time.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 20

    THE EVOLUTION

    OF TRADITIONAL
    TO NEW MEDIA
    Media have evolved throughout time – from pre-industrial
    age to information age. The evolution of traditional to
    new media depicts the records of the past on the
    progress of media technology which helps people
    communicate and disseminate information in the fastest
    and efficient ways. Furthermore, media also shaped the
    values and norms of people and society.
    The term “media” is described as means of communication for
    people which includes newspapers, radio, televisions, and the
    internet. In the advent of the “new normal”, the role of media has
    been highlighted more than ever. The society relies heavily on
    media and information technology, not only for communication,
    but also for information dissemination, distance learning, work at
    home, etc.
    With the attainment of technological advancement, people

    wondered how media changes throughout time and what forms of

    media exist in different ages. To answer these queries, let us now

    discover how media have evolved from pre-industrial age to

    information age.
    Pre-Industrial Age (Before 1700s)
    During pre-industrial age, about 4.5 million years ago, the early hominids
    discovered fire, developed paper from plants, and built weapons. The prehistoric
    inhabitants used stone tools and metals as part of their daily activities like
    hunting and gathering. They also used crude stone tools to create things
    considered rock art. These prehistoric arts such as petroglyphs and pictographs
    were considered the earliest forms of traditional media.
    Industrial Age (1700s - 1930s)
    The industrial age occurs during the industrial revolution in Great Britain.
    This period brought in economic and societal changes, such as the substitution
    of handy tools with machines like the power loom and the steam engine. The
    transformation of the manufacturing industry, and commercial enterprise for
    mass production of various products occurred. Also, long-distance
    communication became possible via telegraph, a system used for transmitting
    messages.
    Electronic Age (1930s - 1980s)
    The electronic age started when people utilized the power of
    electricity that made electronic devices like transistor radio and
    television work. The creation of the transistor piloted the rise of the
    electronic age. The power of transistors was used in radio,
    electronic circuits, and early computers. In this period, people made
    use of air access to communication.
    Information Age (1900s - 2000s)
    The information age is a period also known as the digital age. This period
    signified the use of the worldwide web through an internet connection.
    Communication became faster and easier with the use of social networks or
    social media platforms such as Facebook, Messenger, Instagram, Twitter,
    among others. The rapid technological advancement and innovation with
    the use of microelectronics lead to the development of laptops, netbooks
    mobile phones, and wearable technology.
    Here are the lists of media that have evolved throughout the four
    ages in history.
    Pre-Industrial Age (Before 1700s)
    • Cave paintings (35,000 BC)
    • Clay tablets in Mesopotamia (2400 BC)
    • Papyrus in Egypt (2500 BC)
    • Acta Diurna in Rome (130 BC)
    • Dibao in China (2nd Century)
    • Codex in the Mayan region (5th Century)
    • Printing press using wood blocks (220 AD)
    Industrial Age (1700s-1930s)
    • Printing press for mass production (19th century)
    • Newspaper- The London Gazette (1640)
    • Typewriter (1800) Telephone (1876)
    • Motion picture photography/projection (1890)
    • Commercial motion pictures (1913)
    • Motion picture with sound (1926)
    • Telegraph
    • Punch cards
    Electronic Age (1930s-1980s)

    • Transistor Radio

    • Television (1941)

    • Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951)

    • Mainframe computers - i.e. IBM 704(1960)

    • Personal computers - i.e. Hewlett-Packard 9100A (1968), Apple 1


    (1976)

    • Overhead Projector (OHP) & LCD projectors


    Information Age (1900-2000s)
    • Web browsers: Mosaic (1993), Internet Explorer (1995)
    • Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
    • Social media: Friendster (2002), Multiply (2003), Facebook (2004)
    • Microblogs: Twitter (2006), Tumblr (2007)
    • Video: YouTube (2005)
    • Augmented Reality / Virtual Reality
    • Video chat: Skype (2003), Google Hangouts (2013)
    • Search Engines: Google (1996), Yahoo (1995)
    • Portable computers- laptops (1980), tablets (1993) netbooks (2008),
    • Smartphones
    • Wearable technology
    Point of View Activity
    Answer it on your MIL Notebook
    Activity: Express your point of view on the following assertions about the
    influence of media on the values and norms of the people and society.
    Answer “Yes” if you agree and “No” if you don’t agree then explain your
    point of view (explanation) on your answer.

    1. Media becomes more influential in different aspects od people’s lives.


    2. Technology in particular often creates changes specifically on the values and norms
    of the people in our society.
    3. The old Filipino values like close family ties are now deteriorating because of the
    use of new media.
    4. Because of technological advancement, our standard of proper or acceptable
    behavior changes throughout time.
    5. Technology helps people gain more friends, but the quality of friendship suffers.
    Thank You!
    SOMEONE@EXAMPLE.COM

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