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    Numerical S

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    VIRAJ MODI
    Okay, let's solve this step-by-step: * There are 3 locations (villages) being considered * Location 1 (Bharthi Plaza): Approx. floor area for sunscreen products is 4320 sqft * Time taken for Village 1 to reach Location 1 is 5 minutes * Time taken for Village 2 to reach Location 1 is 10 minutes * For daily/frequently used products like sunscreen, we take λ = 1 * Using the Huff model formula: Probability for Village 1 = e^(-1*5) / (e^(-1*5) + e^(-1*10)) = 0.6557 = 65.57% * Probability

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    Numerical S

    Uploaded by

    VIRAJ MODI
    53 views14 pages
    Okay, let's solve this step-by-step: * There are 3 locations (villages) being considered * Location 1 (Bharthi Plaza): Approx. floor area for sunscreen products is 4320 sqft * Time taken for Village 1 to reach Location 1 is 5 minutes * Time taken for Village 2 to reach Location 1 is 10 minutes * For daily/frequently used products like sunscreen, we take λ = 1 * Using the Huff model formula: Probability for Village 1 = e^(-1*5) / (e^(-1*5) + e^(-1*10)) = 0.6557 = 65.57% * Probability

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    Numerical s

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    Okay, let's solve this step-by-step: * There are 3 locations (villages) being considered * Location 1 (Bharthi Plaza): Approx. floor area for sunscreen products is 4320 sqft * Time taken for Village 1 to reach Location 1 is 5 minutes * Time taken for Village 2 to reach Location 1 is 10 minutes * For daily/frequently used products like sunscreen, we take λ = 1 * Using the Huff model formula: Probability for Village 1 = e^(-1*5) / (e^(-1*5) + e^(-1*10)) = 0.6557 = 65.57% * Probability

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    53 views14 pages

    Numerical S

    Uploaded by

    VIRAJ MODI
    Okay, let's solve this step-by-step: * There are 3 locations (villages) being considered * Location 1 (Bharthi Plaza): Approx. floor area for sunscreen products is 4320 sqft * Time taken for Village 1 to reach Location 1 is 5 minutes * Time taken for Village 2 to reach Location 1 is 10 minutes * For daily/frequently used products like sunscreen, we take λ = 1 * Using the Huff model formula: Probability for Village 1 = e^(-1*5) / (e^(-1*5) + e^(-1*10)) = 0.6557 = 65.57% * Probability

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    Numericals

    ESTIMATING POTENTIAL SALES FOR A STORE


    SITE
    • Three approaches for using information about
    the trade area to estimate the potential sales
    for a store at the location are
    (1) the Huff gravity model
    (2) Regression analysis
    (3) The analog method
    Numerical
    A small town has two communities, Rock Creek and Oak
    Hammock. The town currently has one 5,000-square-
    foot drugstore with annual sales of $8 million, $3 million
    of which come from Oak Hammock residents and $5
    million from Rock Creek residents. A competitive chain is
    considering opening a 10,000-square-foot store.
    The driving time for the average Rock Creek resident to the
    existing store is 10 minutes, but it would be only five
    minutes to the new store. In contrast, the driving time
    for the typical Oak Hammock resident to the existing
    drugstore is 5 minutes and would be 15 minutes to the
    new store. Based on its past experience, the drugstore
    chain has found that l equals 2 for its store locations.
    Answer
    Question???
    A leased department operator studies three
    possible locations with 200, 300, and 500 total
    square feet of store space allocated to men’s
    cologne (by all retailers in the areas).
    A group of potential customers lives 7 minutes
    from the first location, 10 minutes from the
    second, and 15 minutes from the third.
    If 200 shoppers for men’s cologne live 7 minutes
    from Location 1, how many will shop there.
    The operator estimates the effect of travel time to be 2.
    Therefore, the probability of consumers’ shopping is 43.9 percent for Location 1,
    32.2 percent for Location 2, and 23.9 percent for Location 3.

    If 200 shoppers for men’s cologne live 7 minutes from Location 1, about 88 of them
    will shop there.
    • If a product is important, such as dressy watches,
    consumers are less travel sensitive. A l of 1
    • leads to these figures: Location 1, 31.1 percent;
    Location 2, 32.6 percent; and Location 3,
    • 36.3 percent (based on the space in the cologne
    example). Location 3 would be popular for
    • the watches due to assortment.
    Numerical
    A drugstore is considering opening a new location at
    shopping center A, with hopes of capturing sales from a new
    neighborhood under construction. Two nearby shopping
    centers, B and C, will provide competition. Using the
    following information and the Huff gravity model, determine
    the probability that residents of the new neighborhood will
    shop at shopping center A:

    (New Store Proposed)


    Answer…
    Question???
    Store Location: More Superstore (Aditya Birla Retail) in Forum Mall, Bengaluru
    gets customers from three localities
    Approximate Floor Area:3460 Square feet. Assuming time taken by consumers as 5
    minutes from kankapura road , 10 minutes from Koramangala and 15 minutes from
    Ejipura. What is the probability of customers for buying Gillette Shaving Blade
    from these 3 locations.

    Taking λ =1 as the product is important for daily use.


    Question:
    Location: #1 Bharthi Plaza, 1st cross, Tavarekere Main Road,
    Sadduguntepalya, Tavarekere, Bengaluru, Karnataka 560029
    Approximate Floor Area:4320 sq. feet
    Time taken to reach Village: Assuming time taken by consumers as 5 and
    10 minutes what is the probability for customer to buy Sunscreen.

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