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    Com Sle 4

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    overkill
    The document outlines an introduction to marketing class for H.R College of Commerce and Economics students, including the names and roll numbers of group B10. It discusses the key concepts, features, importance, functions, evolution, and strategic vs traditional approaches to marketing. The document provides an overview of marketing fundamentals and frameworks.

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    Com Sle 4

    Uploaded by

    overkill
    15 views10 pages
    The document outlines an introduction to marketing class for H.R College of Commerce and Economics students, including the names and roll numbers of group B10. It discusses the key concepts, features, importance, functions, evolution, and strategic vs traditional approaches to marketing. The document provides an overview of marketing fundamentals and frameworks.

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    COM SLE 4

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    The document outlines an introduction to marketing class for H.R College of Commerce and Economics students, including the names and roll numbers of group B10. It discusses the key concepts, features, importance, functions, evolution, and strategic vs traditional approaches to marketing. The document provides an overview of marketing fundamentals and frameworks.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    15 views10 pages

    Com Sle 4

    Uploaded by

    overkill
    The document outlines an introduction to marketing class for H.R College of Commerce and Economics students, including the names and roll numbers of group B10. It discusses the key concepts, features, importance, functions, evolution, and strategic vs traditional approaches to marketing. The document provides an overview of marketing fundamentals and frameworks.

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    You are on page 1of 10

    H.

    R COLLEGE OF COMMERCE AND ECONOMICS

    SUBJECT: COMMERCE V
    Topic :- Introduction to Marketing

    Names and Roll numbers


    GROUP B10
     
    HTBC0206- JANHVI SOHANDANI
    HTBC0207- RASHMIN SOLANKI
    HTBC0208- SHRAVANI SURVE
    HTBC0209- SAIFAN TAMBOLI
    HTBC0210- TANYA VASWANI
    HTBC0211- MAHIMA WALWANI
    Concept

    Marketing is a vital functional area of a business


    organization. The success of a business organization
    largely depends on the performance of marketing
    department. Marketing is instrumental to create
    demand for the firm's products.
    Features of marketing
    Marketing
    environme
    nt
    Continuous
    1) Marketing environment Customer
    and regular
    satisfaction
    2) Customer satisfaction activity
    3) Objective-oriented
    4) Exchange process Marketing
    5) Integrated approach
    6) Continuous and regular activity
    Integrated Objective-
    approach oriented

    Exchange
    process
    Importance of marketing
    Customer satisfaction
    The importance of marketing for your business is that it makes
    the customers aware of your products or services, engages them,
    and helps them make the buying decision. Furthermore,
    Corporate image
    marketing plan, a part of your business plan helps in creating
    and maintaining demand, relevance, reputation, competition, etc.

    Expansion of business

    Competitive Advantage
    Organisational objectives
    Brand loyalty

    Efficiency
    Brand image

    customer relationship
    Brand equity
    Functions of marketing
    functions are the foundation for the work that marketing professionals do. Each function comprises a set
    of responsibilities and tasks for a marketing team to design, organize and execute a successful
    campaign. There are many accepted marketing functions that contribute to the overall work of
    marketers. These functions are:

    Marketing
    Branding Advertising
    research

    Product After sales Sales


    design service promotion

    MIS
    Test
    Pricing Managemen
    marketing
    t
    Evolution of marketing concept

    1) The exchange concept


    2) The production concept
    3) The product concept
    4) The selling concept
    5) The marketing concept
    6) The societal concept
    7) The relationship marketing concept
    8) The holistic concept of marketing
    Strategic v/s Traditional Marketing

    Strategic Marketing
    Is the use of marketing disciplines to achieve organizational goals by developing
    and maintaining a sustainable competitive advantage. It addresses high-level
    considerations such as what markets to target, which services to offer, and how to price
    and promote them.
    Traditional Marketing
    I considered traditional marking as an outbound strategy wherein a specific company can convey its
    brand message to its target audience, clear and loud. This can be done through cold calls, networking
    events, business cards, postcards, billboards, promotional brochures, newsletters, flyers, television ads,
    radio ads, print ads and even referrals.
    Reference
    https://onlinecourses.swayam2.ac.in/cec20_mg06/preview

    https://www.yourarticlelibrary.com/marketing/7-major-importance-of-marketing-marketing-management/25857

    https://www.linkedin.com/pulse/traditional-marketing-vs-strategic-how-fruler-adapted-david-mahbub

    TY BCom textbook manan prakashan

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