Memo, Announcement, Fliers, Brochure

Memo, Announcement, Ad-
vertisement, Brochure, and

Flyer
Compiled by
Dea Silvani, S.Pd., M.Pd.
Civil Engineering Department

dea.silvani@unsil.ac.id 081329865508
Materials Outline
01 Memorandum / Memo
02 Announcement
03 Advertisement
04 Brochure and Flyer

1. Memorandum / Memo
What is memo?
“
A memorandum, also known as a memo, is a document typically
“
used for informing a group or organization in an email or letter of a
specific problem and/or solution.
A memo should have an action plan with specific steps on how to
carry out the plan.
Memorandums should be short, concise, and easy to read.
Parts of Memo
1. Heading 4. Summary
2. Introduction 5. Call to Action
3. Body / Key points 6. Attachments

The heading segment follows this general format:
TO: (readers' names)

FROM: (your name)
DATE: (complete and current date)
SUBJECT: (what the memo is about, highlighted in some way)
Heading
Example:
To: Sarah Martin
From: Montse Enriquez
Date: February 6th, 2023
Subject line: How to Structure a Business Memo
This paragraph will address the “what” in a Memo.
• Thesis and Key Points (1-3 sentences)
The thesis statement solves a problem or proposes a solution and
then expands into key points if needed.
• Background and Overview (3-5 sentences)

This informs the reader of information they need to know that IS NOT
mentioned in the body of the memo. This paragraph is optional. Introduction
Example:
“We are two months away from our deadline and our client wants to
bump our deadline by three weeks. Our client sees a critical unforeseen
market change and if we do not meet the new deadline, our full years’
worth of project will be worthless. This deadline will be challenging
since some of our team members had personal vacation and training
plans during our new timeframe.”
In this section, explain the key points in a concise manner.
Start with the important information then move towards the least impor-
tant. (4–10 lines or 3–5 sentences)
▪ Do not be redundant
▪ Use white space
▪ Use bullet points, bold, or number any key words (if necessary) Body /
▪ One key point per paragraph
Key Points
Example:
“I would like to schedule a meeting tomorrow at 10:00 am to discuss the
deadline and everyone's task. During this meeting I would like to have an
update of this project by each department and discuss the obstacles we
are going to face as a team. By the end of this meeting, everyone will
have their task and will have a solution to any obstacles they will face
with this deadline.”
The summary section is only to be used if the memo
Summary
is more than one page. This section summarizes
the key points of the memo (Similar to a conclusion
paragraph).
This section explains what the reader must do after they are finished reading
the memo. The call to action can be a short paragraph of 2-3 sentences, or it
can be listed in bullets or numbering if more than a couple of sentences.
Example:
“Please call Pa before January 30th to confirm or decline the invitation at
(123) 456-6778. The invitations that need to be sent out to our employees
are on my desk. After handling the invitations, I will give you a list of candi-
Call to ac-
dates to interview for the Finance department before this quarter ends.” tion
Example:
1. Call Pa at (123) 456-6778 before February 20th to confirm or decline the
invitation.
2. Interview at least 10 candidates for the Finance department before this
quarter ends.
3. Send out the invitations on my desk to the employees
4. Plan for next week’s meeting
5. Give an update on guest attending the event
If you are writing an email - attach pictures, files, or
hyperlinks to make it easy for the reader to access it.
If attaching a chart to the email, make sure the chart is Attachments
easy to read.
• To emphasize comparisons, use a bar chart

• To emphasize trends, use a line graph
• To emphasize specific values, use a table
Make the sentences more straightforward so that they can be used in
the memo…
1. We have come to the decision that it is not possible for

our company to accept the offer.
2. In view of the fact that we will lose a big contract next
year, we have to cut expenses.
3. We find the quality of the samples to our satisfaction but
the design will have to be changed.
2. Announcement
1. Be direct and concise in your announcement.
2. Write a short, friendly announcement that's to the point when you’re
sharing positive news.
3. The length of an effective announcement letter rarely exceeds more How to write
than one page. an announce-
4. Present your information in a plain and complete way, so your reader
will understand you the first time (and not ask questions later).
ment
5. If the news you are announcing is bad, write it in a direct statement.
Add a message of understanding and optimism to your announcement,
in a respectful tone.
Engagement Announcement Letter Sample:
Dear Friends,
We are thrilled to announce the engagement of our daughter, Becca

Jo, to her long-time love, Beau Jackson. After dating for many joy-
filled years, Beau Jackson asked for Becca Jo's hand in marriage. Example
Of course Becca Jo said yes!
We hope to share more happy news with you in the future (like a
wedding announcement), and that you are also experiencing joy in
your lives.
All the best,
Sue Ellen and Kyle Ray Jefferson.

3. Advertisement
Please decide whether the following statements about
writing an advertisement are True or False
1. Short adverts with the key details work best.

2. Don't give information about the condition of
the item.
3. Use clear paragraphs.
4. You mustn't use bullet points.
5. Delivery information isn't necessary.
6. You must always write in complete sentences.
• An advertisement is a promotional announcement calling the attention of the public
and the masses regarding various products, services or offers through an attractive
visual.
• They are generally paid public announcements.
• Advertisements generally have a format & word limit of 50 words.
• Advertisements can be done on various media channels such as print media, broad-
cast media, newspapers, magazines, outdoor and digital media.
What is advertisement?
Types of Advertisement
Used by leading manufacturers, establishments, organisations
etc. for the publicity and promotion of their products, services
or some events.
Commercial Ads
1 2
Classified Ads
Used by the general masses to promote or use services.
The only concern in the classified ad is to get things
noticed with as minimum words as possible.
Things to Remember in Advertisement Writing
•Keep it Short and Simple: The sentences must be kept short & simple
to grab maximum attention for the subject. Long sentences are a big
NO for advertisements.
•Catchy Headlines: The headlines should be attention-grabbing for

maximum benefits
•Informative: The contents should be well informative and useful for

the public to ensure promising benefits.
•Identify and Channelize: Always identify the target audience and form
the contents to deliver a message efficiently.
•Language: Use clutter-free language. No abstract concepts, no jargon

Example
This gorgeous brown sofa made by grandsofas.com is excellent quality and extremely comfortable. It is in immaculate
condition (see photo) and comes with a 25-yr guarantee. Material is cotton and it has a cool modern feel.
Cushion covers are all removable and machine washable, with a quality foam filling, and it's super comfortable. Keeps its
shape when you sit on it. The dark-coloured wooden legs can be easily removed to allow the sofa to fit through a
standard doorway.
No wear and tear as we've only had it for two years and kept it in good condition. Sofa comes from a smoke-free, pet-free
home. Only selling it due to moving house as the new place isn't big enough for the sofa.
Sofa measurements:
•Width: 182 cm
•Overall height: 81 cm
•Height without legs: 63 cm
Any questions, feel free to ask. Asking price: £250. **For collection ONLY**

Fill in the blanks with the words in the box
Design Perfect Selling Nearest

Collection Wear and tear Immediate Square
Beautiful large white coffee table for sale. Good condi-

tion. Sleek, modern with a solid wood base and a
glass top. shape, 120 x 120 x 50 cm. for books,
magazines, drinks or plates of snacks. Minor , not re-
ally noticeable. due to moving house. Please call or
message Alex at 09876 54320 to view. Asking price £50 or
offer. For collection only.
4. Brochure & Flyer
Flyers and brochures are both used to
attract attention and to promote or
persuade based on their content.
Are brochures and flyers the same?
Brochure vs Flyer
Brochure Flyer
01 A brochure tends to be a more for-

mal piece that is used on a long- 01 A flyer is more casual and tends to
be used for a single event at a sin-
term basis. gle point in time.
Brochures usually have a longer A flyer requires fonts large enough

02 shelf life, more care, expertise, and
meticulous editing typically go into
02 to be read at a distance when the
flyer is posted.
their creation.
flyers are more casual and typically

used for a single event, so less care
03 Brochures have more standard fea-
tures than flyers 03 and expertise typically go into their
development.
Typical Purposes for
Brochures and Flyers
• to promote sales
• to promote interest
• to inform
• to announce something
Typical Formats for Brochures
Folded format (trifold is standard)
Inviting visual layout (the content is Ample white space, but no wasted
most important, but first the space
reader’s attention must be captured)
Color strategically placed to draw

bulleted lists instead of dense text reader’s eye
Typical Formats for Brochures (Continue)
Two or three small chunks of text per fold
Small margins on each folded face

Two or three plain, simple sentences
per chunk of text
A maximum of three fonts with standard

Publication on high-quality paper
font sizes—headings: 14–16, text: 12,
or distribution electronically as an
captions: 10
attached file
Typical Audience Expectations for Brochures
Information can be Consistent look across

years old folds
1 2 3 4 5
One-time publication Short easily readable text Enough information
with possible updates pieces on each face for easy follow-up
at a later time
Examples
GROUP PROJECT
1. Work in a group 5 students.
2. Make a brochure about your department (Civil Engineering
Department)
3. Your brochure should include at least: the profile of the
department, the accreditation, why students should enroll
in this study program, the opportunities offered by the
degree, programs and/or big events held by the depart-
ment, learning support and facilities.
4. Submit your brochure to Google Classroom by Monday,
February 13th 2023 before 23:59.
Thank you

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Memo, Announcement, Ad-

vertisement, Brochure, and

Civil Engineering Department

04 Brochure and Flyer

2. Introduction 5. Call to Action

3. Body / Key points 6. Attachments

TO: (readers' names)

• Background and Overview (3-5 sentences)

• To emphasize comparisons, use a bar chart

1. We have come to the decision that it is not possible for

We are thrilled to announce the engagement of our daughter, Becca

All the best,

Sue Ellen and Kyle Ray Jefferson.

1. Short adverts with the key details work best.

•Catchy Headlines: The headlines should be attention-grabbing for

•Informative: The contents should be well informative and useful for

•Language: Use clutter-free language. No abstract concepts, no jargon

Any questions, feel free to ask. Asking price: £250. **For collection ONLY**

Design Perfect Selling Nearest

Beautiful large white coffee table for sale. Good condi-

01 A brochure tends to be a more for-

Brochures usually have a longer A flyer requires fonts large enough

flyers are more casual and typically

Folded format (trifold is standard)

Color strategically placed to draw

Small margins on each folded face

A maximum of three fonts with standard

Information can be Consistent look across

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Any questions, feel free to ask. Asking price: £250. For collection ONLY