Competitive Analysis
Competitive Analysis
Competitive Analysis
E USA
Intercultural practices comparison and attitudes
TODAY'S AGENDA
Culture bound rules o f
1 Introduction 3
business etiquette
USA SINGAPORE
SINGAPOREANS: AMERICANS:
are more formal less formal and less hierarchical
follow strict rules o f protocol often address one another by first name
view the group (company or department) as more have greater access t o superiors
important than the individual o ffe r a brief, firm handshake with eye contact and a
communication is mostly non-verbal smile
they tend t o be subtle, indirect and implicit in their their communication style is direct and to-the-point
communication are uncomfortable with silence and will find ways t o
Silence is an impor t ant element of fill it
Singapor ean communication American body language can be confusing thus they
they pay close attention t o the facial expressions prefer verbal communication
and body language o f people punctuality is important/ ”time is money”
punctuality is a virtue consider st r aight f or war d people t r ust wor t hy
business negotiations happen a t a slow and efficient
pace are non-confrontational want t o quickly get t o the point o f a meeting when
are tough negotiators on price and negotiating a business deal
deadlines
POWER IN INTERCULTURAL
BUSINESS ENCOUNTERS
USA SINGAPORE
Managers and employees expect t o be discussed with during Power is centralized and managers rely on their bosses and
decision-making, and information is shared between the on rules. Employees expect t o be told what t o do. Control
different levels o f leadership and power. Within American is expected and attitude towards managers is formal.
organizations, “hierarchy is established f o r convenience, Communicat ion is indir ect and t he inf or mat ion f low is
superiors are always accessible and manager s r elyon selective. Singaporeans have Confucian -
individual employees and f or t heir t eaching is t he background of societ y, on
t eams
Managers and employees expect t o beexper t ise.” with during
discussed st abilit y relationships between people.
unequal which is based
decision-making, and information is shared between the They have five basic relationships: ruler-subject; father-son;
different levels o f leadership and power. Along with this, older brother-younger brother; husband-wife; and senior
communication is “informal, direct and participative.“ friend-junior friend.
INSIGHTS
USA SINGAPORE
INDIVIDUALISM 91 INDIVIDUALISM 20
MASCULINITY 62 MASCULINITY 48
INDULGENCE 68 INDULGENCE 46
0 25 50 75 10 0 0 25 50 75
BIBLIOGRAPHY
https://
www.hofstede-insights.com/country/singapore/
https://www.hofstede-insights.com/country/the-usa/
http://hopeinterculturalcomm.weebly.com/power-
distance.html#:~:text=Power%20Distance%20in%20The%20United%20States,- While%20all
%20societies&text=The%20United%20States%20score%20is,United%20States%20gover nment
%20and%20society
https://www.commisceo-global.com/resources/country-guides/singapore-guide
https://culturalatlas.sbs.com.au/singaporean-culture/singaporean-culture-etiquette https://
www.ipsos.com/en-sg/singaporeans-national-values-and-identity
https://psu.pb.unizin.org/psych425/chapter/comparing-eastern-and-western-
c ult ur es/# :~:t ext =East er n% 20 c ult ur es% 20 emphasize% 20 r elat ionship
% 20 int er dependenc e,emphasize
%20individual%20uniqueness%20and%20equality