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    HLL Case

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    Vinita Choudhary
    Hindustan Lever Ltd (HLL) is one of India's leading fast moving consumer goods companies. It sells home and personal care products, soaps, detergents, industrial products, food and beverages through an extensive distribution system across India. HLL took measures to extend its distribution, creating special channels like Lakmé Beauty parlors for beauty products. It also discusses HLL's rural distribution network under Project Shakti. The case discusses PepsiCo's distribution system in detail, explaining the significance of various distribution channels like supermarkets, fountains, convenience stores, and vending machines used to distribute beverages and snack foods. It describes how PepsiCo's bottler enhanced efficiency through wireless

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    HLL Case

    Uploaded by

    Vinita Choudhary
    63 views9 pages
    Hindustan Lever Ltd (HLL) is one of India's leading fast moving consumer goods companies. It sells home and personal care products, soaps, detergents, industrial products, food and beverages through an extensive distribution system across India. HLL took measures to extend its distribution, creating special channels like Lakmé Beauty parlors for beauty products. It also discusses HLL's rural distribution network under Project Shakti. The case discusses PepsiCo's distribution system in detail, explaining the significance of various distribution channels like supermarkets, fountains, convenience stores, and vending machines used to distribute beverages and snack foods. It describes how PepsiCo's bottler enhanced efficiency through wireless

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    HLL case

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    Hindustan Lever Ltd (HLL) is one of India's leading fast moving consumer goods companies. It sells home and personal care products, soaps, detergents, industrial products, food and beverages through an extensive distribution system across India. HLL took measures to extend its distribution, creating special channels like Lakmé Beauty parlors for beauty products. It also discusses HLL's rural distribution network under Project Shakti. The case discusses PepsiCo's distribution system in detail, explaining the significance of various distribution channels like supermarkets, fountains, convenience stores, and vending machines used to distribute beverages and snack foods. It describes how PepsiCo's bottler enhanced efficiency through wireless

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    63 views9 pages

    HLL Case

    Uploaded by

    Vinita Choudhary
    Hindustan Lever Ltd (HLL) is one of India's leading fast moving consumer goods companies. It sells home and personal care products, soaps, detergents, industrial products, food and beverages through an extensive distribution system across India. HLL took measures to extend its distribution, creating special channels like Lakmé Beauty parlors for beauty products. It also discusses HLL's rural distribution network under Project Shakti. The case discusses PepsiCo's distribution system in detail, explaining the significance of various distribution channels like supermarkets, fountains, convenience stores, and vending machines used to distribute beverages and snack foods. It describes how PepsiCo's bottler enhanced efficiency through wireless

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
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    HLL

    Introduction
    Hindustan Lever Ltd (HLL), one of India's leading companies in the fast moving consumer goods (FMCG) sector, sold products that spanned home and personal care products, soaps and detergents, industrial and agricultural products, food and beverages...

    theoretical
    The corporate objective of HLL is "to meet the everyday needs of people everywhere". This is met through an extensive distribution system that covers the diverse geographical boundaries of the country

    theoritical
    This caselet gives an insight into the measures taken by HLL to extend its distribution system and create special channels for specific products -- like Lakm Beauty parlors for its beauty products. It also discusses the rural distribution channels of HLL under Project Shakti.

    Case Issue
    Need for extending beyond traditional distribution Role of internet in servicing dealers and customers Relevance of product specific channels of distribution

    Pepsi
    The case discusses in detail the distribution and logistics operations of the US-based PepsiCo, one of the world's leading beverages and snack foods companies. The case details the distribution system of the company clearly explaining the significance of various distribution channels used including supermarkets/retail stores, fountain/restaurant, convenience stores, vending machines and others for distributing beverages and snack foods. The case also describes the logistics operations of PepsiCo's bottler (Pepsi Americas) and elaborates on how by employing the latest wireless technology solutions it enhanced the efficiency of its distribution and logistics operations significantly

    Pepsi issue
    Get insights into the distribution operations and the distribution channels utilized by a leading multinational company in the beverage and snack food industry Understand the importance of an efficient distribution and logistics management system in reducing costs and creating value for customers

    Question 1 ans
    no doubt with extensive distribution channel company can meet everyday needs of people almost everywhere. but u should also consider the expenses incurred for the functioning of distribution channel . they take the major chunk of profits u have to curb them in tactfull way. even i m facing the same problem working with indian company having overseas sales offices abroad.

    Question 2
    Infrastructure Development Greenery Pro-Poor Human Rights Promotion NGO Linkage Environmental Protection Good Governance and Quality Educatio

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