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MIS Analysis of Tesla Motors

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Seminar Presentation

MIS Analysis Of
Tesla Motors
Agenda
 Introduction

 Company overview

 Organizational structure

 MIS in building competitive


Advantage

 Five Forces Analysis of Tesla Motors

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INTRODUCTION

This paper on management information system


will focus on Tesla Motors. Mainly, value
chain and porter’s Five forces will be
employed to analyze the MIS Tesla Motors. By
reviewing the structure of Tesla Motors, it is
easy to see how to build a network within for
MIS to be achieved. To note, structural
complexity of the organization affects the flow
of information. With this analysis, a plan will
be prepared to help Tesla Motors become more
effective and efficient in terms of operation
and performance.

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VISION MISSON OF TESLA

“create the most


compelling car company of
the 21st century by driving
the world’s transition to
electric vehicles”

“To accelerate the advent of


sustainable transport by
bringing compelling mass
market electric cars to market
as soon as possible”
ORGANIZATIONAL STRUCTURE

Tesla Motors is divided into various main divisions that execute the
plans and functions of the board. Mainly, these functional non-
individual divisions include: Design, Supply Chain, Vehicle
Engineering, Sales, Business Development, Communication, Human
Resources, Manufacturing, Vehicle Programs and Worldwide Sales and
Services. As the main divisions or department of the organization, they
are actively engaged in the production, design, and marketing of the
Tesla Motor products

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MIS In Building Competitive Advantage

Design and Manufacturing Improvement


Improvement of the Inventory Management
Supply Chain
• As much as the designing process • The organization is able to increase • The company needs to keep parts of
of a new automobile model is a assessment of supplier performance the vehicle in the right location to
long and complex process with for the management to make avoid the interruption of
multiple iterations and corrections. decisions regarding continuance of production, but there are also risks
sourcing products or services from of cost in storing materials.
• With the integration of knowledge them.
from the manufacturing, marketing • In this regard, Cami automobile
and the human resources • One of the example of this is BMW made use of the Just-in-time
department, there is a first-hand Procurement System which is inventory system. Inventory parts
view of progress and problems thus focused on the management in are injected to the production line
allowing faster designing and purchasing supplies and services. through an automated system thus
correction of problems. This also allows coordination with coordinating the flow of materials
suppliers to resolve issues that have in the plan.
significantly caused delays to the
overall performance of the
organization.

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Five Force Analysis of
Tesla Motors
 GENERIC STRATEGY :
Tesla uses a differentiation strategy that are more efficient than other competing
firms. Tesla also while being an electric motor car it also gives its driver all the
performance privileges such as speed, acceleration, and comfort in addition to being
environmental friendly.

 COMPETITIVE ADVANTAGES :
The charging stations which Tesla uses are unique and different than other electric
cars charging stations. The supercharges that Tesla uses are approximately 16 times
faster than the usual public charging stations.

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 FIRMS COMPETITIVE POSITION :
Tesla is an innovative high-tech automaker that produce and sells fully electric motors vehicles that compete in all
markets. Tesla holds a relatively high market share. Over the past couple of years, Tesla already holds 10% of the
luxury segment with the Model S acquiring 70% of the luxury sedan category, thus giving the company a boost in
the industry scale.

 CHALLENGES OF THE FIRM :


One of the challenges Tesla will face is production up to scale. What I mean is that the big growth in sales figures
of the Model S is putting Tesla’s body part suppliers under high pressure. Vehicles consist of many parts and each
part needs an assembly line which means bigger factories are needed and logistics can get very complicated in
order to match production demands.

 GROWTH OPTIONS :
Tesla Motors direction will be best fueled by its strategic intent. While the expectation of the US automobile
industry is not that overwhelming compared to the past, traditional automobile giants such as Ford and General
Motors (GM) are taking steps to acquire customers through their radical programs and campaigns. So, the most
sensible move Tesla can do is to focus their energy and resources in their core promising product and invest
heavily to be leader in the market of electric car.

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THANK YOU

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