ELIXIR - Proposal

PROPOSAL FOR:
Search Engine Optimization
CLIENT: Franco-
Indian
Pharmaceuticals
Pvt. Ltd.
http://
www.francoindian.com/
SEARCH ENGINE OPTIMIZATION
BENEFITS OF SEO
SEO helps business owners create fast, robust, and user-friendly websites that rank higher in search
engines, which in turn helps bring more qualified potential customers to their sites. SEO also helps
build brand awareness for your business as search engine users are more likely to trust a site that are
on first page of search engine results.
User-Friendly Websites - SEO will help owners to create Well-structured, clean, and uncluttered
websites compels a casual visitor to stay longer.
Bring in more Customers - SEO is probably the most efficient and affordable marketing strategy that
exists today. Moreover, it will only bring in customers who are actively seeking to find your product or
service.
Pulls-in quality traffic – Through best SEO practice, you can derive the best traffic i.e. your visitors are
actually searching for the problem you solve.
Brand Awareness – Better ranking in search engine helps your brand to have a strong web presence.
Growth in Website Traffic – A strategic SEO plan and targeted keywords helps website to get more
traffic.
SEO APPROACH & STRATEGY
● Keyword Research (15 Keywords)

● Primary, Secondary & Long Tail Keywords
● Create Focus Keywords Web Pages &
Categories and blogs pages.
● Content optimization ( SEO Friendly)
● Content Marketing
● Industry and branded keywords
● Technical & Advance SEO
● Interlink structure & Website Structure
● On-Page & Off-Page SEO
● Page Speed Optimization & Mobile
Friendliness Suggestion
● EAT Implementation
OUR STRENGTH IN ON-PAGE SEO
On-page SEO (also known as "on-site" SEO) is the act of optimizing different parts of your
website that affect your search engine rankings. It's stuff that you have control over and can
change on your own website. Here are the biggest factors included.
• Title Tags • 301 and 404 Page Redirection

• Meta Description • Webmaster Analysis
• Body Tags (H1) • Google Analytics Analysis
• URL Structure • Check Duplicate Content
• Alt text for images • Keywords Density
• Fast-loading pages • Broken Links
• Page content • XML Sitemap
• Internal linking • Robots.txt
• Schema for Location • Schema Tags
• Schema for social media • Open Graph
• URL breadcrumb • Index Pages
OUR STRENGTH IN OFF-PAGE SEO
Off-page SEO focuses on increasing the authority of your domain through the act of getting links
from other websites. A good analogy for how authority works is this. The biggest off-page SEO
factor is the number and quality of backlinks to your website. Some examples of ways you can
build links to your website are:
• Social Bookmarking Sites
• Forum Submission
• Blog Submission/ Commenting
• Article Submission
• Video Submission
• Image Submission
• Infographics Submission
• Document Sharing
• Influencer Outreach (Paid)*
• Contribute as Guest Author (Paid)*
TECHNICAL SEO
Technical SEO & Advanced SEO
● Run an SEO Site Audit ON - PAGE

SEO
● Broken Link Analysis
● Search Console Errors resolve
● Bounce Rate analysis BACKLINKS
● Improve UI/UX
● Schema Structure
● EAT implementation CONTENT MARKETING
● Page Speed Optimization

● Work on Conversion Rate
● XML Sitemaps TECHNICAL SEO
Technical SEO Is The Foundation of SEO

SEO PLAN OF ACTION
Phase 1. Website analysis:

In this we analyze the site for SEO related changes and submit what
kind of work is required to be done on the website for SEO purpose.
Phase 2. Competitor analysis:

Client provides list of competitors based on which we will analyze and
search what keywords they have targeted.
Phase 3. Keyword analysis and finalization:

We analyze targeted keywords for which we will use Google Adwords.
Based on our analysis we suggest a list with keywords to target and
submit the list to client. Client finalize the keywords.
SEO PLAN OF ACTION
Phase 4. On Page Optimization:

We optimize the site using keywords and send details to the client
regarding website URL structure, where to add keywords and Meta tags in
the website. Once approved, we make necessary changes to the website
for on page optimization.
Phase 5. Off Page Optimization:
We will work on off-page optimization & we only acquire links from
authoritative and trustworthy sites for Link Building.
Phase 6. Working out a content strategy:
To maximize the positive impact on SEO,We will work on content marketing
strategy.
Phase 7. Reporting and on-going work:

- Monthly SEO Report
E-A-T IMPLEMENTATION
Blogging & Duplicacy Recognition

● Duplicate Content, Microsite, ● Awards, Certification
● Web 2.0 ( Blogger, WordPress, Wix, Etc) ● Reviews, Testimonials, Ratings
Public Engagement
● Conference / Promotional Activities
● Previous Events / Trade Events/Media
HOST HTML FILE ON CDN
● CDN - Content Driven Network

● CDN Network like Cloudflare cache your images
and static content and server it from the closest
server to the person visiting your website.
● Host HTML Files like Images , Videoes, Graphics,
Creatives on Content Driven Network
● Once the site will load the images, graphics will be
loaded from CDN, hence it will reduce the server
calls.
● It will help to improve Google Page Speed
Optimization.
● *CDN Cost will be applied extra. ( Client will
provide CDN.)
FAQS SCHEMA MARKUP
Schema markup helps search engines understand the information on web pages and provide
richer search results. FAQ structured data may not lead to higher ranking positions; it can
lead to capturing more visual real estate within your target SERP, leading to a higher click-
through rate, giving you a competitive edge against your rivals.
STRUCTURE DATA & SCHEMA
Create Schema Markup for your Business

● Review Schema
● FAQ Schema
● Organization Schema
● Sitelinks Schema
● Products Schema
● Breadcrumb Schema
BENEFITS OF WEB-STORIES
Why Google Stories are worth a

shot!
● Lower Bounce Rate
● CTR Performance
● More Engaging Than a Lengthy
Article
● Each Slide is Readily Linkable
ONGOING OPTIMIZATION
Update top ranking web pages regularly, in order to maintain rankings.

● Check and Fix Broken Links
● Fixing of soft 404 error
● 301 redirection (if required)
● Link content with more relevant pages
● Update images and other media elements
● Check & suggest Mobile Friendliness regularly
● Page Load Speed Optimization Suggestion
● Content update on the website
● Technical issues and bugs fixes
LINK BUILDING STRATEGY
● Skyscraper Technique & Contextual Link Building

● PPT & PDF Submissions Link with more relevant
web pages
● Submit Blogs and Articles linking with target
keywords
● Web 2.0 Site Creation to build more authentic
links
● Competitor Backlinks Creation to hold ranking
● Broken Link Building Technique
● Guest Posting (Paid)*
CONTENT MARKETING INCLUDES
● Blog Writing (Client will provide Blogs) *

● Article Writing (As per requirements)*
● PPT Creation & submission
● Guest Posting (Paid)*
● Web 2.0
● Q&A ( Submitting answers on Quora )
Note: *Client will provide the information and paid activities cost will be
applied extra.
PERFORMANCE TRACKING
SEO OBJECTIVES & PERFORMANCE
Campaign objectives
● Boosting organic traffic by SEO techniques

● Improve online web presence
● Improve Keyword SERP
● 25 Keywords to start with (Generic + Brand)
Keyword Targets
● 30% Low Competitive Key Phrases will take 3-5 months

● 40% Medium Competitive Key Phrases will take 4-6 months
● 30% High Competitive Key Phrases will take 8-10 months
Note: *Based on the Keywords competitiveness, ranking will improve.

COMMERCIALS- SEO
Cost (INR ₹) Per Month +
Particular
GST
SEO Retainer Management Fees Include (Organic) -
Monthly
Search Engine Optimization - 15 Keywords

- Technical SEO ( ADVANCE SEO )
- On - Page & Off - Page SEO
- Content Marketing
₹20,000 + GST
Note:
● Guest Blog is not included in SEO Retainer and Guest
Blog cost will be paid by the client.
● SEO Development changes on the main website will
be done by the client’s development team.
● Payment required in Advance. Minimum 12 months
contract.
COMMERCIALS- SMM & Google ads
Cost (INR ₹) Per Month +

Particular
GST
SMM (FB & Insta Ad
Spent): ₹20,000 + GST
SMM (Social media marketing FB/Insta) & Google Ads
Management Fees: Rs. 15,000/- Google Ads (Ad Spent):
₹50,000 + GST
69, Level 2, Deewan Center,
Opp. Jogeshwari Station,
Jogeshwari (W),
Mumbai - 400 102. India. INDIA
M.: +91 97 02901587

OMAN
E.: info@webtrixz.com
www.webtrixz.com
UAE

ELIXIR - Proposal

Uploaded by

Copyright:

Available Formats

ELIXIR - Proposal

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

ELIXIR - Proposal

Uploaded by

Copyright:

Available Formats

PROPOSAL FOR:

Search Engine Optimization

● Keyword Research (15 Keywords)

• Title Tags • 301 and 404 Page Redirection

Technical SEO & Advanced SEO

● Run an SEO Site Audit ON - PAGE

● Page Speed Optimization

Technical SEO Is The Foundation of SEO

Phase 1. Website analysis:

Phase 2. Competitor analysis:

Phase 3. Keyword analysis and finalization:

Phase 4. On Page Optimization:

Phase 7. Reporting and on-going work:

Blogging & Duplicacy Recognition

● CDN - Content Driven Network

Create Schema Markup for your Business

Why Google Stories are worth a

Update top ranking web pages regularly, in order to maintain rankings.

● Skyscraper Technique & Contextual Link Building

● Blog Writing (Client will provide Blogs) *

● Boosting organic traffic by SEO techniques

● 30% Low Competitive Key Phrases will take 3-5 months

Note: *Based on the Keywords competitiveness, ranking will improve.

Search Engine Optimization - 15 Keywords

Cost (INR ₹) Per Month +

M.: +91 97 02901587

You might also like