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Entrep Mind Week 1 - 9

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Entrepreneurial Mind

What is Entrepreneurship?
Entrepreneurship
Entrepreneurship refers to the economic activity
of a person who starts, manages and assumes
the risk of a business enterprise.
The entrepreneur identifies…
an economic need
considers offering a business solution

proceeds to assemble the resources


required
assumes the risk of either succeeding or
failing.
The Entrepreneur’s Task
Land Labor Capital

Entrepreneur

Production
Process

Finished Goods
& Services
Entrepreneurship and Innovation
Innovation could be…
• a new product;
• a new process of production;

• substitution of a cheaper material in an


unaltered product.
New Ventures and Long-Term
Enterprise
The transition from a new venture to a successful long-
term enterprise consists of at least four major stages.

1. the prestart-up stage


2. the start-up stage
3. the early growth stage
4. the late growth stage
Questions
1. Why is entrepreneurship an important
component of economic development?
2. What is entrepreneurship? Who is an
entrepreneur?
3. What role does the entrepreneur play?
4. Why is innovation an important
entrepreneurship activity?
Take Home Activity
1. Identify a business in your area which
became successful due to innovation. Write
about the role played by innovation in its
success.
2. Prepare a list of five innovative products or
services currently introduced in the market.
On any given day, Rose Restaurant is full of
customers. It is not surprising because of two
factors: first, its location in the center of the
commercial district of Santiago City, the gymnasium
of its owner and manager, Ms. Rosemarie Ginez. She
is more than happy because she was able to realize
her dream of becoming successful in the food
business. She now owns the building and the lot she
used to rent. Served in its large air-conditioned
function hall are native and Chinese delicacies. The
place has ample parking space for 20 cars.
-----page 1
It was in the restaurant where she first met her
future husband. He is a government employee
and is assigned to work in a nearby town. Rose’s
husband is a native of San Jose City and his
widowed mother is operating a big palay trading
firm. Apart from owning 10 cargo trucks his
mother also owns one and a half hectares of
commercial land in the city’s business district.
-----page 2
Just as Rose was considering opening a branch
of her restaurant in Cauayan City, her mother-in-
law died. Two weeks later, her husband
informed her that being the heir, he needs to
move quickly to San Jose City and manage his
mother’s business and other properties.
-----page 3
Even if her husband operates her mother’s
business, Rose could still continue managing her
restaurant. Both of them however, are aware of
the difficulty of maintaining the two businesses
which are four hours away by car from each
other. They will miss each other for days every
week if they decide to keep both businesses. Her
husband is indifferent, however, on whatever
Rose’s decision will be.
-----page 4
Rose is now mulling over her family’s chances in
succeeding in business if she decides on
maintaining only the palay trading firm. Her
decision-making is made more complicated
when her assistant reported a 49% increase in
last year’s profits of her restaurant.
-----page 5
Questions
1. Should Rose stop operating her restaurant?
2. If you were Rose what additional information
would you need before making a decision?
3. What pricing method should Rose use in the
event that she will re-open her restaurant?

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