M Bhargavi - IA-1 - Major - Project

Customers perception towards credit
card
Name: Chethas P S
SRN: R20BC517
Project Guide: Prof.Konyn Tuba Lappay
Overview of the study
Credit card usage and ownership has been significantly associated with increased unplanned
spending and debt. Debt associated with credit card usage has been on the rise. This has raised
concern over the adverse effects on the consumers and economy at large. People have a tendency
to increase their expenses while using credit cards rather than debit cards, cash, cheque or other
modes of payment. The study attempts to decipher the influence of age, gender, income, type of
user and credit card ownership on the frequency of using credit cards as a mode of payment as
well throw light on the major purchase situations in which credit card holders frequently use
credit cards for payment
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Introduction of Topic
There is growing popularity of credit cards being used as a mode of payment as opposed to other
modes of payment like cash and cheque. The credit card offers the users the benefit of acquiring
goods and services without having the burden of carrying cash. It also offers access to credit
without having to go through the elaborate paperwork involved in case of a loan. As the credit
card ownership and use has expanded around the world, credit cards have become a major source
of financing consumer purchases as well as a method of money transmission.
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Company Profile
Indusind Bank
• Indusind bank was inaugurated in April 1994 by union prime minister Manmohansingh.
• The main vision of Indusind bank is trust and transparency.
• Indusind bank committed to deliver class products and services to our their customers on
technologically advanced platforms.
• Indusind bank is india’s leading financial service brand.
• They will continue to create value for all our stakeholders and emerge as a ‘Best-in-class’Bank
that is committed to sustainable economic growth.
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Review of Literature
• Janothan, Karp and Steve Stecklow (1999) mentioned about the issueofcredit cards in India
and the results of inconvenience caused to cardholders. The issuing banks in order to collect
outstanding balances fromdelinquent customers appoint private agencies
• Thomas.F. Cargill and Jeanne Wendel (1996) identified five factors that influenced interest
rate constraints on bank credit cards. They were financial deregulation, structural characteristics
of the industry, economic theoryonthecharacteristics of the industry, the descriptive effects of
credit limits, Regulation Q and the decline in the credit card
• Terry.M Wickre (1980) in his study had analyzed the Customer awarenessabout the Visa and
the Master charge card issued by the bank. The author hadconducted a pre and post study with
the advertising strategies and foundout that by advertising, customers had become more aware
of their credit cardandits operations
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• H. Lee Mathews and John W. Slocur Jr (1969) had conducted twostudiesabout the
relationship between the consumer’s usage of bank credit cards, andhis or her income and
social class
• Dr.Ritu Narang (2008) analyzed the awareness level of the features andsatisfaction level
of the credit cards among the users. The study alsoaimedtoknow about the importance of
different elements of credit card facilityamongthe users
• Dr. Sanjay. J. Bhayani (2005) had conducted a survey to knowabout thecustomers
awareness about the services provided and howoften theyutilizethese services
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Objectives of the Study
1. To help an individual buy providing sum of money in a quick.easy and hassle-free manner.
2. It heps in managing your finance effectively.
3. It helps to build your credit profile.
4. To find out your factors influencing in bike loan.
5. To find out awareness of consumer about bike loan.
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Research Methodology
Data collection :
Customer and management inside the bank will be surveyed to acquire the primary data.The customers
response to standardized questionnaire will be utilised to collect data to assist data processing the
questionnaire will consist of closed-ended questions.In addition ,interaction with customer personel and
manager will be undertaken to acquire qualitative data.
Sampling Design :
The sample will consist of employees working in the organization. Convenience sampling method will be
used to select the sample size from the population where sample size is taken as 50.
Sampling technique :
Convenience Sampling
Tools used for Analysis :
Questionnaire.

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References
Kaynak, E., & Harcar, T. (2001). Consumer's attitudes and intentions towards credit card usage in
an advanceddeveloping country. Journal of Financial Services Marketing, 6(1), 24.
2. Ramayah, T., Nasurdin, A. M., & Choo, L. H. (2002). Cardholder's attitudeand Bank Credit
Card Usage in Malaysia.Asian Academy of Management Journal, 7(1), 75-102.
3. Dr. Süphan NASIR,Prof. Dr. Kemal KURTULUŞ, (2006).Consumer Behavior ofCredit Card
Users in an Emerging Market.
4. Barker, T., & Sekerkaya, A. (1992). Globalization of Credit Card Usage: TheCase of a
Developing Economy. International Journal Of Bank Marketing, 10(6), 27-31. doi:
10.1108/02652329210017299
5. Bhattacharyay, B. (1989). Marketing Approach to Promoting Banking Services. Vikalpa: The
Journal For Decision Makers, 14(2), 35-42. doi: 10.1177/0256090919890206
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• 6. CARGILL, T., & WENDEL, J. (1996). Bank Credit Cards: Consumer Irrationality versus
Market Forces. Journal Of Consumer Af airs, 30(2), 373-389. doi: 10.1111/j.1745-
6606.1996.tb00063.x
• 7. Mathews, H., & Slocum, J. (1969). Social Class and Commercial Bank Credit Card Usage.
Journal Of Marketing, 33(1), 71. doi: 10.2307/1248749
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Customers perception towards credit

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