Introduction To Popular Culture: Ms. Jinkee Q. Viado

Introduction to Popular Culture
Ms. Jinkee Q. Viado

GEE 3 Instructor
What is Culture?
01
What are the things that define culture?
01
What do you think is interesting about
your culture?
01
“Culture is a complex whole
which includes knowledge,
belief, art, morals, customs, and
any other capabilities and habits
acquired by man as a member
of a society.”
Edward B. Taylor – English Anthropologist
02
Culture is also defined as the
systems of knowledge shared
by a relatively large group of
people.
“mental blueprint” or “mental

code”
02
Culture refers to the way we understand
ourselves both as individuals and as members of
society
Culture necessarily changes, and is changed by, a variety
of interactions, with individuals, media, and technology
Different societies have different cultures
01
Culture is the non-biological or social aspects of human life.
01
Characteristics of Culture
1. Culture is Learned
- Man is not born with culture
- Learned through socialization
- Habits, values, knowledge, and skills
are acquired.
- Socialization and enculturation enable
individuals internalize the rules an
standards or behavior exhibited by the
group, conscious nor unconscious.
04
2. Culture is Shared
- Members of a culture share set of ideals,
values, and standards of behavior.
- This shared ideals bonds them as a group.
06
3. Culture is integrated
- Culture is made up of elements of which are
interrelated into a unified whole.
- Familial, economic, political, and religious in
order to function effectively.
08
4. Culture is cumulative
- To survive, cultures will have to
learn how to adapt to changes (i.e.
changes in the environment)
- In the process of adaptation, the
new patterns learned are added to
the existing culture, thus, will
accumulate in the long run.
04
5. Culture is an adaptive mechanism

- No culture will remain the same for a
long time
- Changes brought by development will
force culture to develop in order for the
culture to strive
- Sometimes, culture borrow or modify
cultural patterns of other culture
07
6. Cultures change
- No culture is fixed or permanent
- “the only permanent thing in this world is
change”
11
Functions of Culture
1. Provides knowledge and patterns of

behavior necessary for survival.
2. Provides measures to ensure peace and
order. Standards of behavior to follow
3. As an adaptive strategy related to
environment
4. Important factor in the development of
personality.
12
Elements of Culture
• Expected, standardized,
recognizable, patterns of
behavior that the majority of
Norms the group exhibit as a result
of membership.
• Rules or expectations by
which society guides the
behavior of its members.
10
Elements of Culture
• Standards that define the

obligatory and expected
Norms behaviors of people in
various situations.
• Differs from culture to
culture i.e. what is legal
elsewhere may not be
somewhere
10
Elements of Culture
• Man’s perception about

reality of things and are
Beliefs shaped about the world and
his environment.
• Emotions, attitudes, values,
ideology, and religion may
influence the choice of one’s
beliefs.
10
Elements of Culture
• Culturally defined standards

of desirability, goodness, and
beauty which serve as a
Values broad guidelines for social
living
• The values people hold vary
to some degree by age, sex,
race, ethnicity, religion, and
social class.
10
Components of Culture
• These are habits, customs

and repetitive patterns of
Folkways
behavior.
• Folkways are commonly
known as customs.
10
• Contain moral and ethical

values that are strictly
Mores
observed by the majority in a
given society.
• Derived from the practices of
(moor-ayz) the society rather than
written laws.
10
• Used to ensure that

individuals follow or
Sanctions
conform to the norms or
behave in ways prescribed
within a society.
10
Talk to your teachers.
Please reach out if you have any questions or concerns.
…end of the topic…
15
Remember to exercise
kindness with yourself
and those around you.
Treat yourself and your classmates with compassion and respect.

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Introduction to Popular Culture

Ms. Jinkee Q. Viado

Edward B. Taylor – English Anthropologist

“mental blueprint” or “mental

5. Culture is an adaptive mechanism

1. Provides knowledge and patterns of

• Standards that define the

• Man’s perception about

• Culturally defined standards

• These are habits, customs

• Contain moral and ethical

• Used to ensure that

…end of the topic…

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