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1. EMPLOYEE ENGAGEMENT
• Employee engagement is the strength of the
mental and emotional connection employees
feel toward the work they do, their teams, and
their organization.

• Employee engagement is appealing to HR

because of its immediate benefits in employee
retention, recruitment, job satisfaction, and
happiness. But the benefits of employee
engagement span much further than HR.
Factors for employee engagement:

Equal opportunity and fair treatment

performance appraisal
Pay and Benefit
Health and Safety
Job satisfaction
Communication
Co-operation
 2. MARKETING MANAGEMENT
• Marketing management is a process of
controlling the marketing aspects, setting the
goals of a company, organizing the plans step by
step, taking decisions for the firm, and executing
them to get the maximum turn over by meeting
the consumers' demands.

• Marketing is depend upon need and wants of

customer.
Types of Need:

Stated need
Unstated need
Real need
Delight need
Secret need

In marketing management, to make goods available

to buyers in a planned way that encourages people
to buy more of them, for example by advertising:
Their products are very cleverly marketed.
 3. JOB ENRICHMENT
• Job enrichment is a process that is
characterized by adding dimensions to existing
jobs to make them more motivating.

• Job enrichment start from job statisfaction

Designing job to motivate:

 Skill variety
 Task Identity
Task Significance
Autonomy
Feedback

Techniques for Job Enrichment:

Rotate Jobs
Combine Tasks
Identify Project-Focused Work Units
Create Autonomous Work Teams
Widen Decision Making
Use Feedback Effectively
 4. E-WASTE
• E-waste is a popular, informal name for
electronic products nearing the end of their
“useful life.”

Health Hazard E-waste

 Electronic waste contains toxic components

that are dangerous to human health, such as
mercury, lead, cadmium, polybrominated
flame retardants, barium and lithium.
Ways to minimize E-waste:

Re-evaluate
Extend the life of your electronics
Buy environmentally friendly electronics
Donate used electronics to social programs
Reuse large electronics
Recycle electronics and batteries in e-waste
recycling bins located around campus
 5. CAREER INTERFACE
• An attitude for success

• At Interface, we live our dream jobs every day

• We need to understand the interviewer.

• We need to be ready to live our dream job.

Resume: A well-structured resume clearly highlights
your most attractive skills and experience to
potential employers. This allows them to move
forward with the best candidate

Tips for good resume:

Customize your resume for each position you are

applying for
Make sure the rest of your resume supports your
summary, profile, or objective
Include key words on your resume
List your past work accomplishments using some
form of measures.
What is an interview?

Special Conversation
Knowledge gathering
Relationship Building

6S of code of behaviour for meeting and gathering

Stand
smile
See
shake
speak
say
WeLounge
 1. Mr. Apurva Sircar - IDBI Federal
Life Insurance
• From this video I understand various points as
he..

• spoke about his interniship at the age of 18

and 19 years while studying his graduation.

• he had how to handle event and excute which

give him lifetime lesson.

• He tell love your work, it will make your work

He was the part of Kotak bank when they launch
Credit card

I learned that real life experience different from

book knowledge

He had shared the event where during 2007 to

2009 was difficult for credit card in banking industry

He had shared his experience of job enrichnment

in his company
 2. Mr. Paresh Paranis - Head of
Piramal Foundation,Piramal
HealthCare
• From this video I understand various points as
he..

• Spoke that he is fellow member of Institute of

Chartered Accountants of India (ICAI)
He had work experience of more than 30 year
company like HDFC Ltd., Hindustan Uniliver and
HDFC Standard Life etc..

During college time he wish to be an accountant.

His friend always suggest him to do marketing.

Mortage from HDFC and had different vision to do

in his own life and face many obstacles.

Now-a- days, Piramal groups has been growing in

various sector.
3. Mr. Mudit Saxena Head of Retail,
Digital and Marketing - Commercial
Bank of Dubai
• From this video I understand various points as
he..

• Spoke that life jas different phase in every one

life, we should learn from that phase
While he had completing, his classmate appreciate
him by saying he is good in maeketing

According to him, principles never change only

medium has to change as per time.

Now-a-days, technology has changed banking

system.

It help business to give customer end to end

resolution
Further, he had started his journey as mekting
manager and now he is head of reatil banking.

He is back bone who make company to go

forward.

he is also share the uinformation about how

marketing is different in Dubai compare to India.
News Wire
 1.THE ART OF CREATING A VIRAL
MARKETING CAMPAIGN
• Marketing campaigns are sets of strategic
activities that promote a business's goal or
objective.
• A marketing campaign could be used to
promote a product, a service, or the brand as
a whole.
• To achieve the most effective results,
campaigns are carefully planned and the
activities are varied.
Here are three ways to go about it –
1.Use od social Media correctly
2.Create user generated content
3.You need to be seen everywhere

• All facts of marketing (UGC, Social Media, PR)

work best when they work together.
• By developing each tactic strategically a brand
can reach different portions of the audience
thereby create not just viral campaigns but long-
term brand enthusiasts.
 2.SALES PROSPECTING
TECHNIQUES IN A DIGITAL WORLD
Sales propectus an individual who is a potential
purchaser of your product or service. However, a
prospect has not yet engaged with your
company or entered the sales process.
Now-a-days, he boom of social media, and
marketing automation have completely
revolutionized sales prospecting strategies.
Sales in digital world

There are 9 techniqes for sales prospect:

1.Know your audience
2.Clever content
3.Social selling
4.Content reporsing
5.Network in person
6.Reheating the cold call
7.Email outreach
8.Refer and repeats
9.Follow up

The digital age has made huge chganvce to world of sales

by applying different strategies with above techniques.
 3.AFFILIATE MARKETING USING
SOCIAL MEDIA
Affiliate marketing refers to a marketing
arrangement by which an online retailer pays
commission to an external website for traffic or
sales generated from its referrals.
Social media networks have provided businesses
with a fascinating virtual platform to market
themselves. Social media allows you to create
content to attract and interact with customers
and therein lies its real potential.
Using social media for affiliate marketing can be
quite profitable, but only if the content created has
real value. Otherwise, you may lose the goodwill of
your audience.

Here are five tried and tested methods to use social

media for affiliate marketing:
1.Affiliate links
2.Interesting and useful content
3.Using video
4.Community marketing
5.Connect with other affiliate marketers
Social media is a powerful tool in the digital realm
for marketing and beyond. Hiring the right
marketing agency and If used mindfully, social
media can prove to be invaluable to your affiliate
marketing campaigns.

With most businesses being socially driven, social

media can help fulfill your affiliate marketing goals
faster than other marketing techniques.
 4.AI IS REVOLUTIONIZING DIGITAL
MARKETING
• Artificial intelligence (AI) is a wide-ranging
branch of computer science concerned with
building smart machines capable of
performing tasks that typically require human
intelligence.

• Digital marketing refers to advertising

delivered through digital channels such as
search engines, websites, social media, email,
and mobile apps.
AI in Marketing
AI is a broad term, but we will simply say it’s a way
of programming computers to make decisions for
themselves.
It is the result of applying cognitive science
techniques to artificially create a program that
performs human-like tasks such as reasoning,
natural communication, and problem-solving.
Digital marketing is constantly evolving, and it’s
crucial for businesses to keep up with the latest
trends in order to stay competitive.
By leveraging the power of AI, businesses can
improve their customer relations, increase revenue
potential, and stay ahead of the competition.

Use-Cases of AI in Digital Marketing

1.Personalized customer experience

2.Content creation
3.Dynamic pricing
4.Customer service
5.Trend prediction
 5.CONTENT MARKETING TRENDS
2022
• Content marketing is a marketing strategy
used to attract, engage, and retain an
audience by creating and sharing relevant
articles, videos, podcasts, and other media.

• High-quality content marketing teams are an

integral part of most growing businesses
Here are 7 keys for content maketing trends:

1.Tell Stories
2.Create Remarkable Content Experiences
3.Focus on Two-Way Interaction
4.Content Updation and Repurposing
5.Host Fusion Events
6.Tap Into Voice Search
7.Focus on Searcher Intent

In a dynamic content marketing landscape, making

the best use of the ongoing trends can almost
guarantee that you’ll meet your upcoming content
marketing goals.
 6.SOCIAL MEDIA TARGET
AUDIENCE
• Back in 2021, Instagram hit around 2 billion
users. Facebook has 2.91 billion users and
TikTok is growing with around 1 billion current
users.
• Inside socials, there’s a world of opportunity
for businesses to identify their target
audiences and grow.
• People can use them for advertisement,
feedback, or referral marketing tools to help
your business grow.
Following this seven-step guide will enable you to
find your social media target audience.
1.Identify
2.Survey
3.Determine Your Size and Niche
4.Stay Connected
5.Manage Your Content
6.Create a Content Plan
7.Personalize Your Content
In 2022 an estimated 6.64 billion people have a
smartphone. It’s clear that social media is the
future of mobile marketing but it doesn’t come
without challenges.

With the growing number of hand-held device

users, it’s time to not only find your audience but
best optimize the content that will speak directly to
their hearts and minds.
 7.CREATE A SUCCESSFUL BRAND
CAMPAIGN
• Social media marketing has emerged as an
influential tool for small and big businesses to
reach out to potential and current customers
• Marketing is the process of getting the right
goods or services or ideas to the right people
at the right place, time, and price, using the
right promotion techniques and utilizing the
appropriate people to provide the customer
service associated with those goods, services,
or ideas.
Here are a few tips on how to create a successful
marketing campaign-

1.Understand your target audience and the core

insight
2.Define the strategy and objective
3.Set the right messaging and expectations
4.Personalisation pays
5.Become the solution for customer problems
6.Drive social media amplification
7.Establish marketing tie-ups
8.Leverage the power of big data
9.Use multiple touchpoints
For brand campaigns, it is vital to have synergy
across all formats or mediums.

By following the above campaign strategies,

companies could connect the dots and promote
greater brand loyalty among old and new customer
communities.
 8.OTT APPS: MORE WAYS TO
BINGE-WATCH
• Watching OTT video streaming platforms is
becoming easier with new distribution
mechanisms
• Distribution of video streaming apps in India
seems to have come of age. Direct-to-home
(DTH) companies such as Tata Play and Airtel
have introduced products that address over-the-
top (OTT) video streaming distribution.
• Tata Play Binge+ and Airtel’s Xstream Premium
set-top-boxes bring together several Indian and
international OTT apps for streaming over TV
India has more than 40 SVoD (subscription video
on demand) services, though top five players rake in
90% share of revenues.

For the long tail of niche services, per subscriber

economics is becoming unfeasible, given the high
cost of acquisition,” observes Mihir Shah, vice
president, Media Partners Asia.

Super-aggregation, therefore, is imminent,

particularly for niche/ regional players.
Seamless streaming

The Deloitte report estimates that each paying

customer in India has, on an average, 2.4
subscriptions.

Price sensitivity holds Indian customers back from

paying for multiple OTT streaming services.

The experience of moving from one app to

another in search of content to watch is also
eroding the experience of watching content on OTT
video streaming.
According to a 2022 Accenture study, 44% of users
spend more than six minutes trying to find
something they want to watch.

Treading the TV path

All sorts of OTT apps are tying up with multiple

distribution service providers to widen their reach.

Eros Now, which claims to have 7.9 million paying

users, has partnerships with Airtel Xstream
Premium, Amazon Prime Video’s Channels and Jio
Cinema, among others.
Eros Now CEO Ali Hussein draws a parallel
between content consumption on television
channels and OTT video streaming platforms.

“On TV, viewers are loyal to shows, and not so

much, channels. With OTT apps, viewers could
potentially unsubscribe or delete the app after
watching one show they really like.”

In addition to benefitting from the reach of

distribution service providers, OTT platforms also
gain access to consumption patterns of users, and
can mine data to identify viewer preferences.
 9. MOBILE MARKETING
• An avreage Indians spent a record high of 4.7
hours a day on their mobile phone in 2021
• When it comes to mobile marketing trends,
we are not only talking about human tech
advancements anymore.
• We must also consider how the new
circumstances (the new normal) have helped
shape the mobile environment.
As a business space, mobile marketing is dynamic
in nature- one that requires marketers to stay on
top of the latest and most relevant trends.
The onset of the pandemic in 2020 accelerated the
growth of this segment.

While globally, spending on mobile advertising

reached a record figure of $223 billion in 2020 (17%
increase YOY) (source- Statista), by the end of 2021
in India, the share of mobile in digital media spend
had increased to 76% as compared to 45% in FY19.
The space has been growing at a compounded
annual growth rate of 45% to $1.9 billion (source-
Prabhudas Lilladher).
Marketers need to choose wisely in regards to
their tech stack, with an ability to enhance and
change it whenever necessary.

Research undertaken by FIS Global reveals 58% of

consumers are spending more online, 27% of them
have subscribed to at least one new digital
streaming service, and 42% of consumers
acknowledging having purchased more through
mobile devices.

All in all, the year 2022 will be fast-paced in nature

and will present umpteen opportunities that can be
leveraged for revenue and growth.
In the post-pandemic world, the industry
ecosystem will strive towards innovating its
products and marketing strategies.

With mobile marketing expected to continue

driving momentum for brands this year, the fact
remains that mobile will have to be at the core of
any brand’s marketing strategy and their overall
business infrastructure.

Mobile will be where actions and relationships will

be built and therefore brands and marketers in
India will have to make strategic efforts to better
understand this ecosystem and its working.
 10. TAX PLANNING
• “Tax planning is a crucial aspect when it comes
to saving on returns. If one starts at the
beginning of the financial year it provides
more time to select instruments as per one’s
goals and preferences.”

• Plan for your taxes at the beginning of the

year. That will give you time to vet the returns
on investment as well as the tax benefits
It helps you avoid last-minute impulsive
investment decisions.

Proper tax planning can not only help you save

on taxes, but also increase your income.

Additionally, if you are planning to make

investments in tax-saving instruments like ELSS
and PPF, experts say it is best to do it at the
beginning of the year to give more time for
growth.
THANK YOU