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    Lays Marketing PPT Nizam Khan

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    Nizam khan
    This document discusses the product life cycle of Lay's potato chips. It describes the four stages of the product life cycle: introduction, growth, maturity, and decline. For Lay's, the introduction stage involved starting to package chips in bags and sell from the trunk of a car. The growth stage saw the merger with Frito to form Frito-Lay and the introduction of the "bet you can't eat just one" slogan. In maturity, competition increased. In decline, healthier lifestyle trends reduced buying, so Lay's introduced lower calorie and fat-free options.

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    Lays Marketing PPT Nizam Khan

    Uploaded by

    Nizam khan
    1K views14 pages
    This document discusses the product life cycle of Lay's potato chips. It describes the four stages of the product life cycle: introduction, growth, maturity, and decline. For Lay's, the introduction stage involved starting to package chips in bags and sell from the trunk of a car. The growth stage saw the merger with Frito to form Frito-Lay and the introduction of the "bet you can't eat just one" slogan. In maturity, competition increased. In decline, healthier lifestyle trends reduced buying, so Lay's introduced lower calorie and fat-free options.

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    This document discusses the product life cycle of Lay's potato chips. It describes the four stages of the product life cycle: introduction, growth, maturity, and decline. For Lay's, the introduction stage involved starting to package chips in bags and sell from the trunk of a car. The growth stage saw the merger with Frito to form Frito-Lay and the introduction of the "bet you can't eat just one" slogan. In maturity, competition increased. In decline, healthier lifestyle trends reduced buying, so Lay's introduced lower calorie and fat-free options.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views14 pages

    Lays Marketing PPT Nizam Khan

    Uploaded by

    Nizam khan
    This document discusses the product life cycle of Lay's potato chips. It describes the four stages of the product life cycle: introduction, growth, maturity, and decline. For Lay's, the introduction stage involved starting to package chips in bags and sell from the trunk of a car. The growth stage saw the merger with Frito to form Frito-Lay and the introduction of the "bet you can't eat just one" slogan. In maturity, competition increased. In decline, healthier lifestyle trends reduced buying, so Lay's introduced lower calorie and fat-free options.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    You are on page 1of 14

    Name : NIZAM KHAN (F.

    Y MBA)

    Sub : MARKETING

    Topic : FMCG products


    (Fast moving customer Goods)
    PRODUCT LIFE CYCLE (PLC)

    According to “philip kotler”

    The PLC is an ttempt to recognise distinct


    stage in the sales history of the product
    PRODUCT LIFE CYCLE (PLC)
    “There are four stages of PLC”

     Intoduction
     Growth
     Maturity
     Decline
    Lay’s
    PRODUCT LIFE CYCLE
    Lay’s, get your smile on!

    Introduction:
    Idea !

     In 1932, Herman Lay opened a snack food operation


     In 1938, he purchased the Atlanta, Georgia, Potato chip manufacturer “Barrett Food
    Company”
     Renamed “H.W. Lay Lingo & Company.”
    Lay’s, get your smile on!

    Introduction stage :
     Started packing the chips into the packet & start
    selling the product from the trunk of his car

     Information Marketing

     “Do Us a Flavour” Campaign

     SO MANY FLAVOURS
    Lay’s, get your smile on!

    Do Us a Flavour Campaign ( Strategy ) :


     Contest makes it interactive
     Contestants Will buy more chips to come up with ideas for a
    flavor which increases sales
     Allows the customers a voice when they leave comments
    about the flavors
     Good publicity especially from TV and social media
     Boost sales
    Lay’s, get your smile on!

    Growth stage :
     In 1961, the Frito Company and Lay's merged to form Frito-Lay Inc., a snack food

    giant with combined sales of over $127 million, the largest of any manufacturer

     Shortly thereafter, Lays introduced its best-known slogan "betcha can't eat just one."

     Sales of the chips became international, with marketing assisted by a number of

    celebrity endorsers
    Lay’s, get your smile on!

    Growth Strategy :

     In 1965, Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo,


    Inc

     A new formulation of chips was introduced in 1991 that was crisper and

    kept fresher longer


     Shortly thereafter, the company introduced the "Wavy Lays" product
    Lay’s, get your smile on!

    Maturity stage :
     Full competition

     In order to increase sales again they released the product called

    Lay's Stax which competed with Pringles

     Stax is said to be thicker and don't shatter as easily

     The variety of flavors was incredibly impressive


    Lay’s, get your smile on!

    Decline Stage :
     Decline in buying of product because
    of continuous push for healthier
    lifestyle
     People buying other products like
    vegetable chips which have less calories
    and fat
    Lay’s, get your smile on!

    Decline Strategy :
     The company began introducing a variety of
    additional flavor variations

     In the mid to late 1990, Lay's introduced a


    lower calorie baked version and a variety
    that was completely fat-free
    Lay’s, get your smile on!
    Thank You!
    CREDITS: This presentation template was created by
    Slidesgo, and includes icons by Flaticon and infographics &
    images by Freepik

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