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    FLIPKART

    Uploaded by

    Sneha Shukla
    Flipkart is an Indian e-commerce company founded in 2007 and headquartered in Bangalore, India. It initially focused on online book sales but has expanded into various product categories including electronics, fashion, home goods, and lifestyle products. The company operates several house brands and has partnered with companies like Motorola to be exclusive retailers of their smartphones in India. It has grown significantly since its founding and faces competition from companies like Pepperfry, Snapdeal, and Baggout in the Indian e-commerce market.

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    FLIPKART

    Uploaded by

    Sneha Shukla
    111 views7 pages
    Flipkart is an Indian e-commerce company founded in 2007 and headquartered in Bangalore, India. It initially focused on online book sales but has expanded into various product categories including electronics, fashion, home goods, and lifestyle products. The company operates several house brands and has partnered with companies like Motorola to be exclusive retailers of their smartphones in India. It has grown significantly since its founding and faces competition from companies like Pepperfry, Snapdeal, and Baggout in the Indian e-commerce market.

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    presentation on flipkart

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    Flipkart is an Indian e-commerce company founded in 2007 and headquartered in Bangalore, India. It initially focused on online book sales but has expanded into various product categories including electronics, fashion, home goods, and lifestyle products. The company operates several house brands and has partnered with companies like Motorola to be exclusive retailers of their smartphones in India. It has grown significantly since its founding and faces competition from companies like Pepperfry, Snapdeal, and Baggout in the Indian e-commerce market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    111 views7 pages

    FLIPKART

    Uploaded by

    Sneha Shukla
    Flipkart is an Indian e-commerce company founded in 2007 and headquartered in Bangalore, India. It initially focused on online book sales but has expanded into various product categories including electronics, fashion, home goods, and lifestyle products. The company operates several house brands and has partnered with companies like Motorola to be exclusive retailers of their smartphones in India. It has grown significantly since its founding and faces competition from companies like Pepperfry, Snapdeal, and Baggout in the Indian e-commerce market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    Flipkart 

    is an Indian 
    e-commerce company, headquartered
    in Bangalore, and incorporated in Singapore as
    a private limited company. The company
    initially focused on online book sales before
    expanding into other product categories such
    as consumer electronics, fashion, home
    essentials, groceries, and lifestyle products.
    ABOUT COMPANY
    Type Private, subsidary

    Industry E-commerce
    Founded 2007 (15 years ago)

    Founder Sachin Bansal


    Binny Bansal
    Headquarters Bangalore, Karnataka, India (operational
    HQ)
    Singapore (legal domicile)

    Area served India


    Key people Kalyan Krishnamurthi ( CEO )
    Services Online shopping
    HISTORY
     Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal, alumni
    of the IIT, Delhi and former Amazon employees . The company initially focused on
    online book sales with country-wide shipping. Flipkart slowly grew in prominence
    and was receiving 100 orders per day by 2008. In 2010, Flipkart acquired the
    Bangalore-based social book discovery service WeRead from Lulu.com

     In February 2014, Flipkart partnered with Motorola Mobility to be the


    exclusive Indian retailer of its Moto G smartphone.Motorola also partnered
    with Flipkart on the Moto E, a phone targeted primarily towards emerging
    markets such as India
    SWOT OF FLIPKART
    HOUSE BRANDS
     Flipkart operates several house brands, including Citron(home appliances) and
    Digiflip (formerly for electronics and accessories).In 2017, Flipkart launched
    additional house brands, including Billion (smartphones),Smartbuy (electronics
    accessories, effectively replacing Digiflip) and MarQ (for large appliances, although
    its launch was complicated by a trademark dispute with an existing company, Marc
    Enterprises).

     In 2019, Flipkart began selling Nokia-brand televisions. A 55-inch, Android TV-


    based 4K Smart TV was the first product released under that licensing
    agreement.A 43-inch TV was unveiled on 4 June 2020.[1
    Compare Flipkart to Competitors

    Pepperfry
    Pepperfry operates online furniture, home, and living
    marketplace offering products across categories such as
    furniture, home decor, lamps & lighting, bath & body.

    Snapdeal
    Snapdeal is an India-based daily deal site
    featuring a wide range of products and services
    from thousands of national, international, and
    regional .

    Baggout
    Baggout is an online platform where users
    browse through personalized catalog of
    products created by their friends. 
    https://www.flipkart.com/

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