Starbucks

Prepared by :-
Navneet Kumar(76)
Sameer(119)
Ambuj Chaudhary(115)
Mehakdeep Kaur(116)
Mihika Arora(113)
Mirjam Nilsson
Presentation title
WHAT WE WILL BE DISCUSSING
introduction Environmental responsibilities controversies
Starbucks guiding principle Perks of being an Employee
3
Introduction
●Starbucks Corporation, an American company was founded in 1971.
●The name was inspired by Moby Dick's first mate, While the mermaid logo was inspired by
love of the sea from Starbuck's original location in Seattle Washington.
●Starting as a single shop to specializing in high quality coffee and brewing products ,the
company grew to be the Largest Roaster in Washington with multiple locations in early 80’s.
●Additionally as their mission is to give and nurture human spirit, they always try their best to
give a positive impact to the society by creating job opportunity, Strengthening the community
and committed to a green environment.
●In order to strengthen the community ,they do charity events and programs with the people
who are in need.
●For the Green Environment, Starbucks uses the cups that can be recycled for their Customers.
4
Starbucks guiding principle
Provide a great work environment and treat each other with respect and dignity.
Embrace diversity as an essential component in the way they do business.
Apply the highest standards of excellence to the purchasing, roasting and fresh
delivery of their coffee.
Develop enthusiastically satisfied customers all of the time.
Contribute positively to their communities and their environment.
Recognize that profitability is essential to their future success.
5
Regenerative Farming
Regenerative agriculture is a conservation and rehabilitation approach to food and farming
systems. It focuses on topsoil regeneration, increasing biodiversity,
Improving the water cycle,
Enhancing ecosystem services,
Increasing resilience to climate change, and strengthening the health and vitality of farm soil.
Over the past five years, Starbucks has donated nearly 50 million coffee trees that are resistant to
coffee rust diseases to farmers as part of its 10-year, 100 million tree commitment. In addition,
this past year Starbucks launched pilots in Guatemala, Mexico, Peru, Rwanda, and Kenya to
reduce water usage by up to 80% in coffee processing through investments in new mills.
6
Perks of being a Starbucks Employee
HEALTH AND DENTAL INSURANCE : Starbucks has a few perks for working at its stores. .As
anyone knows, having health insurance can be the difference between bankruptcy and living a healthy
life. Health insurance can cover expensive medical costs. Another perk is the fact that you also get
dental insurance from them. Dental insurance is ideal since it allows employees to get more regular
check-ups on their dental health.
TUTION COVERAGE :They cover 100% of your tuition but they only cover 100% tuition from
Arizona State University while your course is online or offline. Another thing is that they cover for
only first bachelors degree.
PARENTAL LEAVE :Many employers tend to only give their employees a week or two of paid leave
after becoming a new parent. Starbucks supports its employees by giving them a longer time to adjust
to being a new parent. When a newborn joins your household, it doesn’t matter to them if it was a
natural birth, adoption, or a new foster care child, they’re willing to give you paid parental leave.
7
Controversies
Market strategy :Some of the market strategies Starbucks uses to maintain its dominant
position in the market have been called anti-competitive by critics.
Example :Starbucks used its financial strength to acquire prime locations by buying out the
leases of its competitors.
Employee disputes :In November 2005, about 2,000 Starbucks workers in New Zealand
went on strike. The group wanted the company to improve its youth rates and provide secure
hours.
In 2005, Starbucks settled an employment lawsuit with eight workers at its Kent,
Washington, roasting plant. The employees said they were retaliated against for
supporting the union.
Starbucks is also accused of tax avoidance by using many loop holes in different country.

Starbucks

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Prepared by :-

introduction Environmental responsibilities controversies

Starbucks guiding principle Perks of being an Employee

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