E-COMMERCE

IN
INDIA
Here is where our presentation begins
NAME OF TEAM
MEMBERS

HARSHITA PRERAK

CHHAVI ALEN

SRISHTI
 PROCESS OF E-COMMERCE

A consumer uses Web browser to connect to the home page of a merchant’s web
site on the Internet.
The consumer browses the catalog of products featured on the site and select items
to purchase. The selected items are placed in the electronic equipment of a
shopping cart.
When the consumer is ready to complete the purchase of selected items, it
provides a bill-to and ship-to address for purchase and delivery.
When the credit card number is validated and the order is completed at the
Commerce Service site, the merchant’s site displays a receipt confirming the
customer’s purchase.
The Consumer Server site then forwards the order to a Processing Network for
payment processing and fulfilment.
FEATURES OF E-COMMERCE
UBIQUITY:
It means that the commercial transaction or activity is available at any time from
anywhere in the world. And in today’s business environment, you should ensure that
your website is mobile-friendly consumers continuously rely on mobile devices for
their internet connectivity.
GLOBAL REACH:
E-commerce allows your company to reach consumers anywhere in the world. Global
reach is the highest number of potential consumers a business can reach ,essentially
worldwide access.
RICHNESS
Richness refers to the complexity and content of a message. Richness means all
commercial activity and experience, conducted through a variety of messages such as
text, videos, sound etc.
 INTERACTIVITY:
E-commerce technologies permits two-way communication between customer and
sellers which makes it interactive.
UNIVERSAL STANDARDS:
E-commerce operates on standard platforms with agreed methods and systems. This is
where you should look at the ease of use of your e-commerce site and ensure that you
are keeping it simple in design and content.
INFORMATION DENSITY:
It means total amount and quality of information available over Internet to all market
buyers and sellers.
PERSONALISATION:
Personalisation means designing marketing messages according to the particular
individuals by customizing it as personal details.
Advantages of E- commerce
1. Global Reach: E-commerce allows businesses to reach customers beyond their geographical boundaries. With
an online store, businesses can sell their products or services to customers worldwide, expanding their
customer base and potential market.
2. Convenience: One of the most significant advantages of e-commerce is convenience. Customers can shop
anytime, anywhere, without the constraints of traditional brick-and-mortar store hours. E-commerce provides
24/7 accessibility, allowing customers to browse and purchase products at their convenience.
3. Cost Savings: E-commerce eliminates the need for physical storefronts and the associated costs such as rent,
utilities, and maintenance. Online businesses can operate with reduced overhead costs, allowing them to
offer competitive prices and discounts to customers.
4. Increased Customer Engagement: E-commerce platforms provide various tools to engage and interact with
customers. Features such as product reviews, ratings, and personalized recommendations enhance the customer
experience. Additionally, social media integration and targeted marketing campaigns can help businesses build
strong relationships with their customers.
5. Expanded Product Range: E-commerce provides the opportunity to offer a wide range of products or services.
Unlike physical stores with limited shelf space, online stores can showcase an extensive inventory,
providing customers with a greater selection of products to choose from.
6. Efficient Inventory Management: E-commerce platforms allow businesses to track and manage
their inventory in real-time. This enables businesses to optimize their inventory levels, reduce
storage costs, and minimize the risk of overstocking or stockouts.
7. Data Collection and Analysis: E-commerce generates vast amounts of data that can be leveraged
to gain insights into customer behavior, preferences, and trends. This data can be used to improve
marketing strategies, personalize the customer experience, and make data-driven business
decisions.
8. Scalability: E-commerce provides businesses with the ability to scale their operations more
easily compared to traditional retail. Online businesses can handle increased order volumes without
significant infrastructure investments, making it easier to accommodate business growth.
9. Targeted Marketing: E-commerce platforms enable businesses to target specific customer
segments more effectively. Through data analysis and customer segmentation, businesses can tailor
marketing campaigns, promotions, and offers to specific groups, increasing the likelihood of
conversions and customer satisfaction.
10. Seamless Transactions: E-commerce streamlines the buying process, making transactions quick
and efficient. Payment gateways and digital payment options allow customers to make purchases
with ease, eliminating the need for cash or physical cards.
Disadvantages of E- commerce
1. Lack of Personal Interaction: E-commerce lacks the face-to-face interaction that traditional brick-and-mortar stores offer.
Customers may miss the ability to physically see, touch, or try out products before making a purchase. This can lead to
uncertainties and a potential lack of trust in the online shopping experience.
2. Security Concerns: E-commerce involves the transfer of sensitive personal and financial information over the internet.
Security breaches, hacking, and identity theft are significant concerns in e-commerce. Customers may be hesitant to share
their personal information, leading to lower online sales or abandonment of transactions.
3. Dependency on Technology: E-commerce heavily relies on technology, such as internet connectivity, servers, and software
systems. Any technical glitches, system failures, or website downtime can disrupt the shopping experience and result in lost
sales. Businesses need to invest in robust infrastructure and IT support to minimize such risks.
4.Shipping and Delivery Issues: E-commerce relies on shipping and delivery services to get products to customers. Delays,
damaged goods, or lost packages can negatively impact the customer experience and lead to dissatisfaction. Businesses need
to establish reliable shipping partnerships and implement effective logistics management to mitigate these issues.
5.Limited Sensory Experience: Online shopping cannot replicate the sensory experience that physical stores offer. Customers
cannot physically see, touch, smell, or try out products before purchasing them. This limitation is particularly relevant for
industries like fashion, fragrance, or food, where sensory aspects play a significant role in the purchase decision.
6. Lack of Instant Gratification: While e-commerce offers convenience, it lacks the immediate satisfaction of
purchasing a product in-store. Customers may have to wait for shipping and delivery, which can take time
depending on the location and shipping options chosen. This delay can be a drawback for customers who prefer
instant gratification.
7. Returns and Customer Service Challenges: Online returns and customer service can be more complicated
compared to in-store purchases. Customers may face difficulties in returning products, resolving issues, or
getting timely assistance. Businesses need to have robust return policies, clear communication channels, and
responsive customer service to address these challenges effectively.
8. Competition and Price Comparison: E-commerce opens up a global marketplace, leading to increased
competition. Customers can easily compare prices, read reviews, and research products online before making a
purchase decision. This puts pressure on businesses to offer competitive prices and compelling value
propositions to attract customers.
9. Digital Divide: Not everyone has equal access to the internet or digital devices. The digital divide, including
disparities in internet connectivity and technological literacy, can limit e-commerce opportunities for certain
demographics or regions. This creates a barrier to entry for both businesses and customers.
10. Social Isolation: E-commerce eliminates the social aspect of shopping and can contribute to a sense of
isolation. Some customers enjoy the social interaction and human connection that physical stores provide,
which may be lacking in the online shopping experience.
Indian Readiness For E-Commerce
After demonetization in India, there is a rapid growth in use us of
e-commerce. This sector was present in India from two decades
ago but the boot comes after demonetization. No doubt it is a
growing sector but there is some question still rising i.e. is India is
ready for E-commerce? Govt. of India planning to restrict cash
transaction in limited amount but is everyone is ready for that or
we need to think for this again.
Ecommerce can change the economies of the developing nations
like India. It can integrate Indian markets to the global market
which in turn improves and strengthens the economic growth.
However, Ecommerce in India is in its early stages and there are
also major challenges that can hold back its growth despite this
being the area of stupendous growth as often quoted. In fact it is
still at a nascent stage with neither the market being stable nor the
policies or regulations in place.
India Is Ready For E-Commerce
There is a rapid increase in online transaction and E-commerce which indicates the
awareness among peoples this is the time to push peoples towards e-commerce.
Online transaction is traceable govt. can identify and can keep a record of the
transaction which will reduce corruption in India.
Online transaction can reduce the cost of paper currency which will save a lot of
money and paper. E-commerce will also reduce problems of fake currency.
E-commerce is safe and protected there are various protection and firewalls present in
each layer and due to its traceability refund is possible.
The world is moving toward the e-commerce and India have to take some step to
push people's toward e-commerce.
India Is Not Ready For E-Commerce

The backbone of Indian economy has come from village areas and these
areas are not aware of e-commerce and online transaction.
Some areas of India is not connected to the internet and most of the area
is suffering from slow internet speed in this situation the only e-
commerce will be a problem.
E-commerce sector is not very reliable we cannot trust online shopping
store completely, some of them are reliable but there are many cases
where peoples are cheated online.
Cybersecurity of India is not advance there a chance that with an
increase of E-transaction, cyber-attack will be increased.
There is a number of people who are not well in using digital apps and
computers first we have to start the campaign to improve people’s
understanding of computers.
 E-Commerce Vs E- Business
01. E-Commerce refers to the performing online E-Business refers to performing all type of business
commercial activities, transactions over internet. activities through internet.

02. E-Commerce is a narrow concept and it is considered E-Business is a broad concept and it is considered as a
as a subset of E-Business. superset of E-Commerce.

03. Commercial transactions are carried out in e- Business transactions are carried out in e-business.
commerce.

04. In e-commerce transactions are limited. In e-business transactions are not limited.

05. It includes activities like buying and selling product, It includes activities like procurement of raw
making monetary transactions etc over internet. materials/goods, customer education, supply activities
buying and selling product, making monetary transactions
etc over internet.

06. It usually requires the use of only a website. It requires the use of multiple websites, CRMs, ERPs that
connect different business processes.
E-Commerce Challenges
Intense competition: The e-commerce industry is highly competitive,
with numerous businesses vying for customer attention. Standing out
and attracting customers in a saturated market can be a challenge.
Customer trust and security: Building trust is crucial in e-commerce.
Customers need to feel confident in providing their personal and
financial information online. Ensuring robust security measures and
protecting customer data from cyber threats is essential.
Logistics and shipping: Efficient logistics and timely shipping are
critical for e-commerce success. Managing inventory, coordinating with
shipping carriers, and handling returns can be complex, especially for
businesses with a wide range of products or international operations.
Technology infrastructure: E-commerce relies heavily on technology
infrastructure, including website performance, payment gateways,
inventory management systems, and customer support platforms.
Maintaining a reliable and scalable infrastructure can be challenging,
especially during peak traffic periods.
Customer experience: Providing a seamless and enjoyable customer
experience is vital for e-commerce success. Challenges can arise in areas
such as website usability, product search functionality, responsive
customer support, and personalized recommendations.
Mobile optimization: With the increasing use of smartphones and
tablets, optimizing the e-commerce experience for mobile devices is
essential. Ensuring that websites and applications are mobile-friendly
and offer a smooth browsing and purchasing experience on smaller
screens is a challenge.
Cross-border operations: Expanding into international markets
introduces additional challenges, including complying with local
regulations, navigating cultural differences, managing multiple
currencies, and overcoming language barriers.
Customer acquisition and retention: Acquiring new customers and
retaining existing ones can be challenging in a competitive e-commerce
landscape. Implementing effective marketing strategies, offering loyalty
programs, and providing exceptional customer service are key to
addressing this challenge.
Strategies for Success in the
Indian E-commerce

❏ Focus on Customer Experience and Satisfaction

❏ Market Expansion
❏ Rural Market Penetration
❏ Mobile Commerce
❏ Cross-Border Trade
ON BEHALF OF