Shila

An analysis of SMEs, access to e-commerce, e-business and e-marketing in
Afghanistan
Presented by: shila Amiri
Registration No: K1F17BBA0077
An analysis of SMEs, Access to e-commerce, e- business and marketing in Afghanistan
 table of contents
1. introduction of the problem statement
2. Research question
3. Research objective
4. Reliability test
5. Research methodology
6. Research sampling size
7. Findings
8. Research population
9. Recommendations
10. Limitations
11. conclusion
Introduction of the problem statement
 Human beings are living in an era in which everything is evolving rapidly.

Technology makes this happen. The technology advancement has influenced all
industries including commerce and telecommunication industries. Advanced
communication technology enables people to buy and sell products 24/7 around the
world. Online-businesses help both buyers and sellers to create an alternative model
for traditional business models. According to the United Nation conference on trade
and development (UNCTAD) (2017), the value of global e-commerce has increased
from $16 trillion in 2013 to $25trillion in 2015.
 In the case of Afghanistan, The e-commerce market in Afghanistan is still in an infant

stage. This is due to several factors: first of all the country’s poor IT infrastructure, the
lack of secure online payment methods and also the cultural tradition according to
which afghans prefer to buy from nearby shops they are familiar with. E-commerce is
one such area that can empower micro, small and medium enterprises (SME).
 Digital technology, specifically information and communications technologies (ICT), and
their application to e-commerce, e-business and e-marketing have had a significant
impact on business at a global level . for small to medium enterprises (SMEs) the spread
of digital technologies is a significant opportunity and also a potentially serious threat.
The opportunity comes from the ability of SMEs to access digital technologies that were
previously only available to large companies and to use these to compete in inter-national
markets. Yet the threat emerges from SMEs losing business by not embracing the
opportunities and becoming uncompetitive in increasingly digital and online markets.
 The best Ecommerce website engines in Afghanistan are Aseel, Justwish.af, Microcis
Software Solutions, sawda.af, and the best online advertising agencies in Afghanistan are
Ebtekar marketing, Justwish.af, Zinnia designer.
Sawda.af
Kabul Afghanistan
Online grocery and retail – Afghanistan
Sawda.af is the first comprehensive online grocery store in Kabul with over 3,000 products and 100
brands. In grocery list you will find everything that you need.
ZINNIA Designer
Herat, Afghanistan
ZINNIA Designer was created to develop and design websites, advertisements, services and other
related activities.
Justwish.af
Kabul, Afghanistan
This website provides jewelers to the customers .
Research Questions:
1. How to develop e-commerce in Afghanistan?

2. When Afghanistan has developed e-commerce, what is the positive effects it on
economy?
Research Objectives:
1. To know how to develop e-commerce in Afghanistan?
2. To know when Afghanistan has developed online commerce, what is the positive effects
it on economy?
Data and methodology
Research Design
This study is descriptive research, because this topic has been investigated previously and the nature
of problem is known but we would like to add more information on the selected topic.
Population
The target population which considered for this research, a total number of 25 customer or users out
of 50 of different place bakhtar university and shareno high school.
Sampling size
To conduct the research, a questionnaire distributed and total number of 25 out of 50 users and
customers of two popular place bakhter university and shareno high school.
Sampling technique
Sampling is subset of population, the process of picking a portion of the population to represent
the whole population is known as sampling (Biondo et al, 1998). The random sampling technique
has been acquired for this research. I was prepare questionnaires (close-ended or fixed alternative
questions). And I was collected the information about my topic in different people that included:
males, females, young, old in different place of populous of Kabul (bakhtar university and
shareno high school).
Source of Data
Both primary and secondary data were collected during the study. The techniques that were used
included administering of written questionnaire as well as reviewing existing data such as books,
reports, published papers, internet search, chapters, review of literature to meet the objective of the
data. The study relied on qualitative tools such as close-ended questionnaires.
Primary Data Collection
Primary data was collected from the users and customers, by developed close-ended questionnaires.
Secondary Data Collection
The secondary data is collected from following reliable sources:
 Books (especially e-business books)

 Internet( google, and difference websites)
 Chapters(that we study in during of university)
 Published papers
 Literature of review
 Others.
findings
 It is concluded by analysis in chapter 4 that the majority of the respondents to the

questionnaire (55%), related to male category of gender, in which 60% are from 30-45 years
old (unbalance gender ratio)
 The result of the analysis indicated that the majority of participants i.e. 10 from total 25 are
bachelor degree holders.
 Subsequently from the analysis conducted through Excel software, the majority of applicants
i.e. 60.0 are married.
 In this research we found that the people use e-commerce for personal use and business use.
 This research paper shows that the B2C commerce has largest market share .
 Reason that people purchasing product online is 24 hours a day /7 days a week continues
working.
 And the reason that people don’t purchasing product online is that they can not see the
real product quality.
 According to respondents 10 respondents i.e. 40% are disagree about quality of
product it shows that the quality of product in online isn’t good, for this reason people
not using online shopping.
 From the applicants point of view that they purchasing product online they received
their product in expected timeline it shows that the online buying is good in the time
delivery.
 According to respondents, products that they buying more in online shopping are
beauty and health care.
 According to respondents views, many people strongly like shopping through mobile
or online because it is consuming less time.
 We found in this research that most of people complain about the true quality of the
goods they buy online.
Recommendations:
The following are recommendation for e-commerce, e-business and e-marketing:

 Starting an e-commerce business requires the creation of a popular website, where you can
find a customer.
 The online commerce website should be such that the customer can access it easily and
simply.
 So that the customer can buy the goods he/she needs.
 To increase your sales, you need advertising to attract more customers building an online
marketplace is the most important part of your online business.
 In online commerce, from the website you use, all your products must be listed along with
their price so that the customers can buy goods according to their financial ability.
 Customer trust and customer attraction is one of the most important parts of business because
if there is no customer, there is no money, there is no profit and there is no business.
 Well, in order to attract customers, you need to produce quality goods, and the price of your
goods should be based on the customer’s financial ability.
Limitations of study:
It have to say that due to many reasons, I could face with challenges, obstacles and problems
from different aspects and sides.
 Data collection consumed a lot of time, lack of time was also limitation for this research.
 It took more time to elucidate and make agree some of the employees to fill the
questionnaire.
 Some of the employees were not collaborating in answering the research questionnaire.
 Lack of resources was also another limitation of my research.
 Some people are not willing to answer my questionnaire.
 Limitation of time that I couldn’t communication with people in proper way such as teacher
based on lockage of time for visiting.
Conclusion
This research contains the summary of findings, recommendations, and limitations come out
from the analysis. It is a highpoint of issues that were exposed during the research.

Thanks for your attention
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An analysis of SMEs, access to e-commerce, e-business and e-marketing in

 Human beings are living in an era in which everything is evolving rapidly.

 In the case of Afghanistan, The e-commerce market in Afghanistan is still in an infant

1. How to develop e-commerce in Afghanistan?

Primary Data Collection

Secondary Data Collection

The secondary data is collected from following reliable sources:

 Books (especially e-business books)

 It is concluded by analysis in chapter 4 that the majority of the respondents to the

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