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    Slide of Mkt410

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    Farhan Oyon
    The document summarizes survey results about shopping behaviors and brand preferences. 29% of people may or may not go shopping, while 39% probably will go. When it comes to last shopping trips, 26% went to Avanza last time while 35% went to Sailor. Most people (34%) usually go to Sailor, while 22% usually go to Yellow. The document recommends that brands lower prices while keeping quality the same, bring in more trendy styles, and promote through discounts and offers outside of social media.

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    Slide of Mkt410

    Uploaded by

    Farhan Oyon
    29 views5 pages
    The document summarizes survey results about shopping behaviors and brand preferences. 29% of people may or may not go shopping, while 39% probably will go. When it comes to last shopping trips, 26% went to Avanza last time while 35% went to Sailor. Most people (34%) usually go to Sailor, while 22% usually go to Yellow. The document recommends that brands lower prices while keeping quality the same, bring in more trendy styles, and promote through discounts and offers outside of social media.

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    Ppt Slide of Mkt410

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    The document summarizes survey results about shopping behaviors and brand preferences. 29% of people may or may not go shopping, while 39% probably will go. When it comes to last shopping trips, 26% went to Avanza last time while 35% went to Sailor. Most people (34%) usually go to Sailor, while 22% usually go to Yellow. The document recommends that brands lower prices while keeping quality the same, bring in more trendy styles, and promote through discounts and offers outside of social media.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    29 views5 pages

    Slide of Mkt410

    Uploaded by

    Farhan Oyon
    The document summarizes survey results about shopping behaviors and brand preferences. 29% of people may or may not go shopping, while 39% probably will go. When it comes to last shopping trips, 26% went to Avanza last time while 35% went to Sailor. Most people (34%) usually go to Sailor, while 22% usually go to Yellow. The document recommends that brands lower prices while keeping quality the same, bring in more trendy styles, and promote through discounts and offers outside of social media.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    Behavioral component

    STATEMENT Definitely Probably May or may Probably Definitely


    S will go will go not go will not go will not go
    Number of 9 39 29 17 6
    people
    percentage 9% 39% 29% 17% 6%
               

    They can create good perception in consumers’ mind about their status.
    They can influence customers by their high-quality material.
    Advertisements and promotions in traditional media or way.
    How frequently they go for shopping last time went to I usually go to

    frequency Number of percentage brand Number of percentage brand Number of percentage


    people people people

    Once 7 7% AVANZA 26 26% AVANZA 17 17%


    every year

    Once 7/8 16 16%


    month Sailor 35 35% Sailor 34 34%

    Once 4/5 19 19%


    month Nabila 12 12% Nabila 23 23%
    Once 30 30%
    every
    2/3month yellow 25 25% yellow 22 22%
    Once a 27 27%
    month
    Cats eye 0 00% Cats eye 04 4%
    Less than 7 7%
    1 month

     They have to lower the price of clothes and keeping the quality same.
     They have to bring more exceptional demanding trendy outfits in collection.
     They should promote their shop outside of social media by giving promotional discounts and
    various types of offer.
    Learning through conditioning

    Operant conditioning • Component Consistency


    “Avanza’s create positive emotion in • A change in one attitude component tends to
    people`s mind by promoting their product produce related change in other components.
    and quality more and more because people • AVANZA can indirectly influence customers by
    have always been found where they can promoting their SEASONAL DISCOUNT
    find quality and service. It evokes thrill and festivals on social
    positive image in consumer’s mind. • media and different kinds of offer on various
    occasions.
    Self-concept
     They must create an ambience which vibe an energetic and refreshing look and have a
    welcoming gesture to the youthful people
     Things should be properly organized and manageable plus easily handled
    • Have unique corner which will be loaded with fancy design collection for the modern people

    Formal vs Informal 239 2.39 Informal 2.39

    Organized VS Unorganized 326 3.26 Organized 3.26

    Youthful VS Adult 346 3.46 Youthful 3.46

    Dominating VS Submissive 248 2.48 Dominating 2.48


    Conclusion
    • Need to always keep the market survey updated
    • Try to inventing more design according to consumer preference and
    demand
    • Always aware of the competitors next move or strategies
    • Try to differentiate the product quality from competitors.
    • Maintain the consistency
    • Try to satisfy the customer by knowing their desire design and
    fulfilling them.

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