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    Boat Story New

    Uploaded by

    Garima Likhitkar
    The document summarizes the journey and success of boAt, an Indian audio accessories company founded by Aman Gupta. It started in 2016 as a cable manufacturer with 16 lakh investment and has since expanded into headphones, earphones and other audio products. Through affordable yet high-quality products targeted at millennials, strong online marketing and building an engaged customer community, boAt has become the number 1 audio brand in India with over 800,000 customers and a valuation of 2,200 crore rupees as of 2021. The company focuses on portraying its products as lifestyle accessories rather than just electronics.

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    Boat Story New

    Uploaded by

    Garima Likhitkar
    38 views11 pages
    The document summarizes the journey and success of boAt, an Indian audio accessories company founded by Aman Gupta. It started in 2016 as a cable manufacturer with 16 lakh investment and has since expanded into headphones, earphones and other audio products. Through affordable yet high-quality products targeted at millennials, strong online marketing and building an engaged customer community, boAt has become the number 1 audio brand in India with over 800,000 customers and a valuation of 2,200 crore rupees as of 2021. The company focuses on portraying its products as lifestyle accessories rather than just electronics.

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    boat brand success story

    Original Title

    BOAT STORY NEW

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    The document summarizes the journey and success of boAt, an Indian audio accessories company founded by Aman Gupta. It started in 2016 as a cable manufacturer with 16 lakh investment and has since expanded into headphones, earphones and other audio products. Through affordable yet high-quality products targeted at millennials, strong online marketing and building an engaged customer community, boAt has become the number 1 audio brand in India with over 800,000 customers and a valuation of 2,200 crore rupees as of 2021. The company focuses on portraying its products as lifestyle accessories rather than just electronics.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    38 views11 pages

    Boat Story New

    Uploaded by

    Garima Likhitkar
    The document summarizes the journey and success of boAt, an Indian audio accessories company founded by Aman Gupta. It started in 2016 as a cable manufacturer with 16 lakh investment and has since expanded into headphones, earphones and other audio products. Through affordable yet high-quality products targeted at millennials, strong online marketing and building an engaged customer community, boAt has become the number 1 audio brand in India with over 800,000 customers and a valuation of 2,200 crore rupees as of 2021. The company focuses on portraying its products as lifestyle accessories rather than just electronics.

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    SHRI VAISHNAV INSTITUTE

    OF MANAGEMENT

    SESSION 2022-2023
    Submitted by: GARIMA LIKHITKAR
    ANJALI TOMAR
    boAt
    Plug into nirvana
    Aman Gupta’s Early Life
    Born in 1932, Aman Gupta attented school in delhi .

    Did his graduation from University of delhi with a bachelor’s in


    commerce degree.
    Also studied at the Institute of Charted Accountants of India and
    become one of the youngest Charted accountants of India.
     After academic journey, went on to work at Citi bank for two
    years.It wasn’t until 2005 when his entrepreneurial spirit kicked and
    he began Advanced Telemedia Pvt Ltd.
    In 2011 ,he work at KPMG ‘s Strategy Services group as a Senior
    management consultant.
    Then he did MBA from the Kellogg School of Management.

    He began his tenure as Director of sales at HARMAN International.


    Journey of BoAt
    Archived
    Started boat 700 crore Revenue
    Raised Funds
    As a cable generated in
    Raised fund from
    manufacturerwith Lockdown
    various sources.
    investment of 16 lac

    2016 2017 2018 2019 2020 2021

    Filled the Gap Launched new Products Company Value


    Best quality with Launched Headsets, 2,200 crores Valuation
    absolute Price. Earphones ect. as per April 2021
    INTRODUCTION
    boat is an indian company that markets
    audio – focused electronic gadgets like
    wireless speakers, earbuds,
    (Airdopes) ,wired and wireless headphones
    and earphones, home audio equipment,
    premium rugged cabels, and a selection of
    other technological accessories.
    Start –up Story
    The founders wanted to create a lifestyle brand , which
    would bring fashionable audio products and accessories for
    the millennials .Boat is the brainchild of this idea .The
    company began its journey as a cable manufacturer and
    seller , which had rapidly expanded its categories to serve
    over 800,000 customers ,as reported in 2020 . Boat started
    as a boot strapped startup with capital of around Rs 3000000
    lacs that came from the founders.
    Business and Revenue Model
    The company focused on 3 important market
    strategies to creat a good consumer base-
    Consumer’s Needs

    Consumer’s Desires

    Consumer’s Behaviour pattern

    The founders implemented their research on the


    products and made the products
    affordable,durable, and fashionable. boat focuses
    on building a customers brand relationship where
    it considers the buyers as a member of boat
    family. They also focused a lot on the brand boAt
    and presented it as an Indian brand.
    THE SUCCESS STORY
    • Right targating boat lifestyle are reckoned as millennials brand. The
    company provide stylish and affordable products that attract the youth .
    Also the brand ambassaders are all young faces. Much of the buzz boAt has
    picked represent India’s most followed passions –Bollywood and cricket.

    • Online marketing The company has stuck to online modes to market its
    products . The brand has stayed away from convectional media such as TV
    and prints . Pankaj Mirchandani the managing partner of Rhythm Corner
    Alaknanada(RCA) a marketer and distributor of electronics in india say
    “what has worked for boat is the community of fans they have built online,
    which is quit commendable.”
    AWARDS AND RECOGNITIONS

    • The company was declared as the number 1 brand for truly wireless and
    earwear in India 2020.

    • It was noted as the 5th largest wearable brand in the world in 2020.

    • It has partnered with a wide range of celebrities from Hardik pandya to diljit
    Dosanjh and Jacqueline Fernandez.
    “We don’t sell our products as Electronics only we sell them
    as life style accessories .We are trying to portray that our
    products can be a everyday fashion .”
    -AMAN GUPTA

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